Senior copywriter specializing in casino, sportsbook, and markets content at Fanatics, with experience producing high-volume DTC and retail messaging used daily by global audiences. Known for cross-collaboration, quick turnarounds, and leading work across advertising, signage, and digital campaigns while consulting across global teams. Previously led copywriting and campaign strategy for clients including FanDuel Sportsbook, the Pennsylvania Lottery, and several gaming and lottery brands across the US/UK/AUS markets. Earlier work included shipping UX/UI, sales, and social content that materially increased publication output and readership within three months.

Steven Cramer

Senior copywriter specializing in casino, sportsbook, and markets content at Fanatics, with experience producing high-volume DTC and retail messaging used daily by global audiences. Known for cross-collaboration, quick turnarounds, and leading work across advertising, signage, and digital campaigns while consulting across global teams. Previously led copywriting and campaign strategy for clients including FanDuel Sportsbook, the Pennsylvania Lottery, and several gaming and lottery brands across the US/UK/AUS markets. Earlier work included shipping UX/UI, sales, and social content that materially increased publication output and readership within three months.

Available to hire

Senior copywriter specializing in casino, sportsbook, and markets content at Fanatics, with experience producing high-volume DTC and retail messaging used daily by global audiences. Known for cross-collaboration, quick turnarounds, and leading work across advertising, signage, and digital campaigns while consulting across global teams.

Previously led copywriting and campaign strategy for clients including FanDuel Sportsbook, the Pennsylvania Lottery, and several gaming and lottery brands across the US/UK/AUS markets. Earlier work included shipping UX/UI, sales, and social content that materially increased publication output and readership within three months.

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Senior Copywriter at Fanatics Betting and Gaming
December 1, 2025 - Present
Senior copywriter focused on Casino, Sportsbook, and Markets products. Produced engaging copy for national ad reads, retail signage, internal/external digital advertising, and DTC copy delivered daily to millions internationally. Consulted and collaborated with global teams to support cross-functional creative needs.
Lead Copywriter at OtherLevels
July 1, 2022 - November 30, 2025
Directed copywriting and campaign strategy for clients including FanDuel Sportsbook, Pennsylvania Lottery, FireKeepers, Island Luck Casino, and others. Created marketing collateral and PR material for US, UK, and AUS teams. Promoted from Content Manager to Lead Copywriter in January 2024.
Lead Copywriter at OtherLevels (Brisbane, AUS) - Remote
July 1, 2022 - November 1, 2025
Directed copywriting and campaign strategy for clients including FanDuel Sportsbook, Pennsylvania Lottery, FireKeepers, and Island Luck Casino (plus other projects). Created marketing collateral and PR materials supporting US, UK, and AUS teams. Promoted from Content Manager to Lead Copywriter in January 2024; managed end-to-end messaging development for multi-market campaigns.
Lead Copywriter at OtherLevels - Brisbane, AUS (Remote)
July 1, 2022 - November 30, 2025
Directed copywriting and campaign strategy for clients including FanDuel Sportsbook, Pennsylvania Lottery, FireKeepers, Island Luck Casino, and others. Created marketing collateral and PR materials supporting US, UK, and AUS teams. Promoted from Content Manager to Lead Copywriter in January 2024.
Content Manager at Spruce Technology
December 1, 2021 - June 30, 2022
Produced copy for UX/UI, sales, and social media, increasing publication output by 50% and readership by 70% in three months. Developed and implemented client content calendar and managed relationships with all freelancers and contractors.

Education

A. in Communication & Rhetoric (Minors in American Politics & English Writing) at University of Pittsburgh
January 11, 2030 - July 30, 2026
A. in Communication & Rhetoric (Minors in American Politics & English Writing) at University of Pittsburgh
January 1, 2018 - January 1, 2021
A. in Communication & Rhetoric (Minors in American Politics & English Writing) at University of Pittsburgh
January 1, 2018 - January 1, 2020

Qualifications

Lambda Pi Eta Communications Honor Society (3.78 GPA)
January 11, 2030 - July 30, 2026

Industry Experience

Gaming, Retail, Media & Entertainment, Professional Services, Real Estate & Construction, Software & Internet, Government, Non-Profit Organization, Other