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Senior Graphic Designer and Brand Strategist with 10+ years of experience blending visual strategy with marketing principles. Claudia has led creative direction, founded marketing departments from the ground up, and delivered end-to-end design production for packaging, apparel, and B2B commercial assets. She translates business objectives into high-converting visual solutions through strong analytical thinking, project management, and cross-functional leadership. Her background includes building brand governance, strategic positioning, and comprehensive corporate identity systems for consumer and commercial clients.…Senior Graphic Designer and Brand Strategist with 10+ years of experience blending visual strategy with marketing principles. Claudia has led creative direction, founded marketing departments from the ground up, and delivered end-to-end design production for packaging, apparel, and B2B commercial assets. She translates business objectives into high-converting visual solutions through strong analytical thinking, project management, and cross-functional leadership. Her background includes building brand governance, strategic positioning, and comprehensive corporate identity systems for consumer and commercial clients.

Claudia Lares

Brand Strategist, Marketing Strategist, Graphic Designer, +2

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Senior Graphic Designer and Brand Strategist with 10+ years of experience blending visual strategy with marketing principles. Claudia has led creative direction, founded marketing departments from the ground up, and delivered end-to-end design production for packaging, apparel, and B2B commercial assets. She translates business objectives into high-converting visual solutions through strong analytical thinking, project management, and cross-functional leadership. Her background includes building brand governance, strategic positioning, and comprehensive corporate identity systems for consumer and commercial clients.…Senior Graphic Designer and Brand Strategist with 10+ years of experience blending visual strategy with marketing principles. Claudia has led creative direction, founded marketing departments from the ground up, and delivered end-to-end design production for packaging, apparel, and B2B commercial assets. She translates business objectives into high-converting visual solutions through strong analytical thinking, project management, and cross-functional leadership. Her background includes building brand governance, strategic positioning, and comprehensive corporate identity systems for consumer and commercial clients.

Available to hire

Senior Graphic Designer and Brand Strategist with 10+ years of experience blending visual strategy with marketing principles. Claudia has led creative direction, founded marketing departments from the ground up, and delivered end-to-end design production for packaging, apparel, and B2B commercial assets.

She translates business objectives into high-converting visual solutions through strong analytical thinking, project management, and cross-functional leadership. Her background includes building brand governance, strategic positioning, and comprehensive corporate identity systems for consumer and commercial clients.

Skills

Surface Pattern Design

Experience Level

Expert

Expert

Expert

Expert

Surface Pattern Design

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Marketing & Creative Manager at Alcoholes Larenses

August 1, 2020 - May 1, 2024

Built and structured the company’s first-ever Marketing Department from the ground up, establishing internal creative workflows, brand governance, and strategic positioning. Led general graphic design and creation of corporate marketing visual assets for a premier spirits and sugarcane alcohol distillery. Owned creative execution across marketing initiatives, ensuring brand consistency and alignment with business objectives.

Creative Director / Co-Founder at Bocaditos Don Juan, C.A.

March 1, 2020 - Present

Formulated and executed comprehensive corporate identity and visual branding strategy for a commercial wheat flour products manufacturer. Designed market-ready packaging systems and B2B sales enablement materials, including brochures for distributor networks with layout optimization tailored to distribution needs.

Creative Director at Akula

August 1, 2016 - March 1, 2020

Directed the design department for an established swimwear brand across men’s, women’s, and children’s segments. Spearheaded product design, custom textile pattern design, and development of fabric printing workflows, managing the transition from digital artwork to physical apparel production.