Digital marketing has been my specialty and strength for almost a decade now. I am a paid media strategist and performance marketing specialist with hands-on experience running Google Search, Performance Max, Meta, LinkedIn, TikTok, and programmatic campaigns across higher education, eCommerce, live events, and multiple B2B and B2C verticals. Most recently I served as Associate Director of Paid Media at Hybrid, where I led strategy and execution for small colleges as well as major universities, managing complex, multi-program accounts and translating broad institutional goals into campaign structures that delivered results at scale. That role sharpened the aspects of digital marketing where I already excelled, from reading performance data quickly, to restructuring accounts when the current setup is not generating results, as well as staying hands-on across channels while balancing delegation to a growing team. Before that, I co-founded Well-Oiled Marketing, an agency scaled past $50K in monthly revenue within 3 years, and built my career at Refuel Agency working with Fortune 500 brands, universities, nonprofits, and government clients. I have well-rounded expertise building and managing paid media campaigns, developing multi-channel strategies along with more technical elements such as in-platform setup, budget management, and regular optimizations based on observed data rather than relying solely on platform recommendations. My experience spans Google Search, Performance Max, Meta, LinkedIn, TikTok, and programmatic display and video, on accounts ranging from a few thousand dollars a month to seven figures a year, each requiring a close eye on cost-efficiency and ROI rather than just volume. SEM and paid social are both areas I have spent years developing, as no sole channel can completely occupy a one-size-fits-all approach in today's landscape. Having a fuller understanding of the marketing funnel ensures ads reach their target audience more efficiently and effectively, making the most of each dollar in the budget. I enjoy staying close to the day-to-day execution and results, working directly with the people making decisions rather than through layers of internal process. I like being able to slot into a team's existing strategy, dig into the data myself, and act quickly when something needs to change. Others may claim to act as an "extension of your team," but this can become a challenge when competing stakeholders or outside interests are involved. Working in a freelance or part-time capacity allows me to fully buy into your processes and priorities. If you need someone who can step into an account, figure out what's actually driving or holding back performance, and manage it with the same intensity and ownership as an in-house employee, I'd love to have a conversation.…Digital marketing has been my specialty and strength for almost a decade now. I am a paid media strategist and performance marketing specialist with hands-on experience running Google Search, Performance Max, Meta, LinkedIn, TikTok, and programmatic campaigns across higher education, eCommerce, live events, and multiple B2B and B2C verticals. Most recently I served as Associate Director of Paid Media at Hybrid, where I led strategy and execution for small colleges as well as major universities, managing complex, multi-program accounts and translating broad institutional goals into campaign structures that delivered results at scale. That role sharpened the aspects of digital marketing where I already excelled, from reading performance data quickly, to restructuring accounts when the current setup is not generating results, as well as staying hands-on across channels while balancing delegation to a growing team. Before that, I co-founded Well-Oiled Marketing, an agency scaled past $50K in monthly revenue within 3 years, and built my career at Refuel Agency working with Fortune 500 brands, universities, nonprofits, and government clients. I have well-rounded expertise building and managing paid media campaigns, developing multi-channel strategies along with more technical elements such as in-platform setup, budget management, and regular optimizations based on observed data rather than relying solely on platform recommendations. My experience spans Google Search, Performance Max, Meta, LinkedIn, TikTok, and programmatic display and video, on accounts ranging from a few thousand dollars a month to seven figures a year, each requiring a close eye on cost-efficiency and ROI rather than just volume. SEM and paid social are both areas I have spent years developing, as no sole channel can completely occupy a one-size-fits-all approach in today's landscape. Having a fuller understanding of the marketing funnel ensures ads reach their target audience more efficiently and effectively, making the most of each dollar in the budget. I enjoy staying close to the day-to-day execution and results, working directly with the people making decisions rather than through layers of internal process. I like being able to slot into a team's existing strategy, dig into the data myself, and act quickly when something needs to change. Others may claim to act as an "extension of your team," but this can become a challenge when competing stakeholders or outside interests are involved. Working in a freelance or part-time capacity allows me to fully buy into your processes and priorities. If you need someone who can step into an account, figure out what's actually driving or holding back performance, and manage it with the same intensity and ownership as an in-house employee, I'd love to have a conversation.WWWW…