Design Lead, Creative/UX at Infrastructure Ontario

Led and initiated the organization’s corporate branding and style guide across print, digital platforms, intranet, and affiliated apps. Created marketing materials for projects of all sizes within budget, including virtual roadshow campaign packages, posters, annual reports, brochures, promotional materials, email templates, and ads in print and interactive digital formats. Managed design stylesheets and templates, and provided guidance and feedback to junior designers and vendors. Served as UX/UI and brand manager for responsive website projects (external and intranet), collaborating with IT, content owners, partners, and vendors via a project management committee. Managed the company website and developed landing pages while proposing AODA-compliant (AA) solutions that meet business needs. Led UAT testing, provided feedback on change requests to third-party IT vendors and business analysts, and followed through Agile backlog workflows using error replication and demo sessions. Acte

Full-Time Creative Designer (Creative Services) at AGF Investments Inc.

Executed and aligned master brand and product lines while adhering to brand guidelines across print and digital platforms, including brochures, posters, ad mats, sales tools, corporate materials, apps, landing pages, and mini-sites. Designed user interfaces for a new website launch in collaboration with the Director, Multimedia, and IT. Worked with portfolio/product managers to create and implement designs for marketing materials and data visualizations. Created digital solutions such as landing pages, affiliated mini-sites, web invitations, email blasts, and podcasts aligned to marketing campaign strategies and brand standards. Supported co-branding integration between partner and company materials while maintaining brand consistency. Consulted with and reviewed design/layout with third-party vendors (e.g., Bell, Stream Logic, print shops) and provided feedback through final production. Contributed insights for the employee intranet and performed visual proofreading/QA for printed and