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Packaging is more than a visual asset—it’s a powerful touchpoint between brands and consumers. I translate global brand visions into locally relevant packaging experiences using human-centered thinking, storytelling, and strategic, scalable design systems. I’ve led end-to-end packaging development—from concept to mechanical artwork, prepress, and print-ready execution—partnering with marketing, legal, regulatory, and production teams to ensure accuracy, compliance, and business impact across LATAM and North America.…Packaging is more than a visual asset—it’s a powerful touchpoint between brands and consumers. I translate global brand visions into locally relevant packaging experiences using human-centered thinking, storytelling, and strategic, scalable design systems. I’ve led end-to-end packaging development—from concept to mechanical artwork, prepress, and print-ready execution—partnering with marketing, legal, regulatory, and production teams to ensure accuracy, compliance, and business impact across LATAM and North America.

Anapaula Contreras

Packaging Designer, Brand Designer, Graphic Designer, +1

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Packaging is more than a visual asset—it’s a powerful touchpoint between brands and consumers. I translate global brand visions into locally relevant packaging experiences using human-centered thinking, storytelling, and strategic, scalable design systems. I’ve led end-to-end packaging development—from concept to mechanical artwork, prepress, and print-ready execution—partnering with marketing, legal, regulatory, and production teams to ensure accuracy, compliance, and business impact across LATAM and North America.…Packaging is more than a visual asset—it’s a powerful touchpoint between brands and consumers. I translate global brand visions into locally relevant packaging experiences using human-centered thinking, storytelling, and strategic, scalable design systems. I’ve led end-to-end packaging development—from concept to mechanical artwork, prepress, and print-ready execution—partnering with marketing, legal, regulatory, and production teams to ensure accuracy, compliance, and business impact across LATAM and North America.

Available to hire

Packaging is more than a visual asset—it’s a powerful touchpoint between brands and consumers. I translate global brand visions into locally relevant packaging experiences using human-centered thinking, storytelling, and strategic, scalable design systems.

I’ve led end-to-end packaging development—from concept to mechanical artwork, prepress, and print-ready execution—partnering with marketing, legal, regulatory, and production teams to ensure accuracy, compliance, and business impact across LATAM and North America.

Skills

Branding

Motion Graphic

Experience Level

Branding

Expert

Motion Graphic

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

French

Beginner

Work Experience

Senior Packaging Designer (L7) at PepsiCo

January 1, 2025 - Present

Lead scalable packaging design systems and brand experiences for global CPG products across LATAM and North America. Transform brand strategies into locally relevant packaging concepts through consumer-centered thinking and storytelling, while preserving brand integrity across multiple SKUs, grammages, formats, and regional variations. Collaborate with cross-functional teams including marketing, legal, regulatory, and production to deliver production-ready mechanical artwork and print files. Support packaging adaptation methodology to ensure brand consistency while meeting regional regulatory and production requirements. Also contribute to enhancing team capabilities through delivery workflows, packaging enhancement initiatives, and motion graphics solutions.

Junior Packaging Designer (L6) at PepsiCo

January 1, 2023 - January 1, 2025

Contributed to packaging design and production-ready artwork execution across LATAM markets while maintaining regulatory compliance and brand consistency. Partnered with marketing, legal, regulatory, and production teams to meet demanding timelines and ensure print-ready accuracy from concept through production. Supported creative proposals and internal stakeholder alignment, helping maintain strong approval performance across packaging initiatives.

Junior Designer at Lecanda (Foic Lecanda)

January 1, 2022 - January 1, 2023

Delivered design work supporting brand and packaging-related initiatives. Produced creative outputs and supported project execution in collaboration with team members.