Salli Tilkanen

Led strategic design initiatives across mobile and web products, shaping product vision, roadmap and UX direction across the full product lifecycle. Defined scalable user flows, interaction patterns and modular structures to transform complex real-time data into clear, actionable experiences. Collaborated with product owners, engineers and stakeholders to align design strategy with business goals and technical feasibility. Integrated UX best practices and design system components into the product lifecycle to improve consistency, quality and delivery speed.

Acted as design authority across multiple product areas to ensure consistency and cohesion in a complex product ecosystem. Built and maintained a component library to support systematic design practices and consistent UI/UX. Mentored designers through coaching and feedback, and collaborated with product management, engineering and business stakeholders to balance delivery speed with long-term vision. Founded Finago Friends (later Procountor Friends), a scalable user research community enabling continuous discovery across markets.

Led a large-scale UI & UX renewal released in 2019 while working as both UX Designer and Product Owner. Owned product vision, roadmap, backlog and priorities for a redesign impacting thousands of daily users. Balanced user needs, business goals and technical feasibility during an organization-wide transformation. Conducted user research for early-stage initiatives and fed validated insights into the product roadmap. Presented design outcomes and strategic insights internally and externally to strengthen trust in design as a strategic function.