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Portfolios-driven writer and creative strategist crafting culturally attuned, platform-native content across TikTok, Instagram, YouTube, and Facebook. Experienced in shaping always-on editorial identities through live event coverage, culturally reactive formats, and evergreen series. Combines storytelling and strategy with a nuanced understanding of audience engagement, cultural shifts, and platform mechanics—supporting brand voice consistency, community growth, and brand-safe crisis monitoring.…Portfolios-driven writer and creative strategist crafting culturally attuned, platform-native content across TikTok, Instagram, YouTube, and Facebook. Experienced in shaping always-on editorial identities through live event coverage, culturally reactive formats, and evergreen series. Combines storytelling and strategy with a nuanced understanding of audience engagement, cultural shifts, and platform mechanics—supporting brand voice consistency, community growth, and brand-safe crisis monitoring.

Lauren Cheng

Writer, Copywriter, Community Manager, +2

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Portfolios-driven writer and creative strategist crafting culturally attuned, platform-native content across TikTok, Instagram, YouTube, and Facebook. Experienced in shaping always-on editorial identities through live event coverage, culturally reactive formats, and evergreen series. Combines storytelling and strategy with a nuanced understanding of audience engagement, cultural shifts, and platform mechanics—supporting brand voice consistency, community growth, and brand-safe crisis monitoring.…Portfolios-driven writer and creative strategist crafting culturally attuned, platform-native content across TikTok, Instagram, YouTube, and Facebook. Experienced in shaping always-on editorial identities through live event coverage, culturally reactive formats, and evergreen series. Combines storytelling and strategy with a nuanced understanding of audience engagement, cultural shifts, and platform mechanics—supporting brand voice consistency, community growth, and brand-safe crisis monitoring.

Available to hire

Portfolios-driven writer and creative strategist crafting culturally attuned, platform-native content across TikTok, Instagram, YouTube, and Facebook. Experienced in shaping always-on editorial identities through live event coverage, culturally reactive formats, and evergreen series.

Combines storytelling and strategy with a nuanced understanding of audience engagement, cultural shifts, and platform mechanics—supporting brand voice consistency, community growth, and brand-safe crisis monitoring.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Intermediate

Korean

Intermediate

Japanese

Beginner

Work Experience

Social Media Copywriter & Community Manager at Maker Lab

May 1, 2025 - January 1, 2026

Led social-first copywriting for STB’s Visit Singapore channels across TikTok, Instagram, and YouTube, creating platform-native captions, supers, and VO scripts tailored to platform mechanics and search behaviour. Developed and scaled signature content series (Where Chefs Eat, Ask A Local, First Looks) with distinct tones and storytelling approaches to build audience trust and recognizable editorial identities. Drove always-on ideation by translating trends and cultural moments into brand-safe, timely content. Shaped and upheld brand voice across social touchpoints, coordinated end-to-end workflows, and managed global cross-platform community engagement. Proactively engaged with non-owned cultural and travel content within tight turnaround windows, oversaw day-to-day moderation and crisis monitoring, and translated audience insights and sentiment signals into actionable recommendations to guide engagement, UGC surfacing, and content development.

Creative Copywriter at CW O Industries

May 1, 2024 - May 1, 2025

Developed creative campaign concepts and copy for multi-channel campaigns for brands including Bumble, UOB, Singtel, and Taobao. Conducted research, developed messaging and CTAs, and contributed to insight-led proposals for organizations including Starhub, Singapore Kindness Movement, and Lifelong Learning Institute. Storyboarded and scripted digital content across social, web, and video, crafting taglines and campaign assets. Collaborated with clients and cross-functional teams to deliver cohesive work aligned with strategic objectives and audience needs. Edited and optimized copy for clarity, consistency, and conversion across campaign touchpoints.

Account Executive at Wild Entertainment

July 1, 2023 - April 30, 2024

Led pitches representing the company to top brands and agencies (Sephora, MAC Cosmetics, Gucci Fragrances, UOB, HSBC) by crafting tailored proposals aligned to client objectives. Served as primary liaison for KOLs, managing project assignments, campaign concept development, and client communications. Developed storyboards and campaign strategies in collaboration with KOLs to ensure alignment with brand messaging and marketing goals. Tracked performance and optimized content using tools including Google Analytics, Meta Business Suite, and Brandwatch. Provided post-campaign insights and strategic recommendations to clients, supporting relationship-building and targeted account growth.

Senior Events Executive at The MasterPlan LLP

November 1, 2022 - June 30, 2023

Assistant lead in B2B event management across Singapore and APAC, executing seminars, conferences, product showcases, and C-Suite meetings. Managed budgets, supplier coordination, logistics, and seamless delivery of onsite, virtual, and hybrid events. Oversaw strategic accounts including Google, YouTube, Grab, LinkedIn, and the Wikimedia Foundation across the full event lifecycle from ideation to execution. Coordinated with media owners, agency teams, and internal specialists to ensure timely, flawless execution. Drove successful launches for major events including Grow with Google for SMEs, Google Marketing Live, and the ATX IMDA/Google Sustainability Event.

Gallery Executive at White Space Art Asia

January 1, 2022 - November 1, 2022

Managed the gallery’s digital and offline presence, overseeing marketing, content creation, exhibition planning, back-office logistics, and retail operations. Designed digital and print marketing assets using Canva and Adobe Suite aligned with curatorial visual identity. Negotiated media packages with publications (Luxuo, Men’s Folio, Tatler) and ideated social media campaigns tied to exhibition themes. Used Google Analytics to track website traffic and implemented media strategies that increased social media engagement, achieving 5% monthly follower growth. Supported administration, operational tasks, and client management.