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I’m Ivona Laushevikj, a B2B Copywriter and Conversion Copywriter specializing in SaaS and FinTech—writing messaging that turns complex products into clear value for decision-makers. I focus on outbound and direct-response campaigns (especially cold email), website and landing-page copy, and SEO content, always grounded in research, buyer-psychology mapping, and sharp positioning. I also build the production systems behind campaigns by using AI prompt engineering (including at-scale personalization and enrichment workflows), then measure performance and iterate fast through A/B testing and CTA refinements. My work has supported startups through enterprise clients, including M&A launches where the campaign contributed to qualified leads and a signed deal within weeks.…I’m Ivona Laushevikj, a B2B Copywriter and Conversion Copywriter specializing in SaaS and FinTech—writing messaging that turns complex products into clear value for decision-makers. I focus on outbound and direct-response campaigns (especially cold email), website and landing-page copy, and SEO content, always grounded in research, buyer-psychology mapping, and sharp positioning. I also build the production systems behind campaigns by using AI prompt engineering (including at-scale personalization and enrichment workflows), then measure performance and iterate fast through A/B testing and CTA refinements. My work has supported startups through enterprise clients, including M&A launches where the campaign contributed to qualified leads and a signed deal within weeks.

Ivona Laushevikj

Copywriter, AI Prompt Engineer, Conversion Rate Optimization Expert, +3

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I’m Ivona Laushevikj, a B2B Copywriter and Conversion Copywriter specializing in SaaS and FinTech—writing messaging that turns complex products into clear value for decision-makers. I focus on outbound and direct-response campaigns (especially cold email), website and landing-page copy, and SEO content, always grounded in research, buyer-psychology mapping, and sharp positioning. I also build the production systems behind campaigns by using AI prompt engineering (including at-scale personalization and enrichment workflows), then measure performance and iterate fast through A/B testing and CTA refinements. My work has supported startups through enterprise clients, including M&A launches where the campaign contributed to qualified leads and a signed deal within weeks.…I’m Ivona Laushevikj, a B2B Copywriter and Conversion Copywriter specializing in SaaS and FinTech—writing messaging that turns complex products into clear value for decision-makers. I focus on outbound and direct-response campaigns (especially cold email), website and landing-page copy, and SEO content, always grounded in research, buyer-psychology mapping, and sharp positioning. I also build the production systems behind campaigns by using AI prompt engineering (including at-scale personalization and enrichment workflows), then measure performance and iterate fast through A/B testing and CTA refinements. My work has supported startups through enterprise clients, including M&A launches where the campaign contributed to qualified leads and a signed deal within weeks.

Available to hire

I’m Ivona Laushevikj, a B2B Copywriter and Conversion Copywriter specializing in SaaS and FinTech—writing messaging that turns complex products into clear value for decision-makers. I focus on outbound and direct-response campaigns (especially cold email), website and landing-page copy, and SEO content, always grounded in research, buyer-psychology mapping, and sharp positioning.

I also build the production systems behind campaigns by using AI prompt engineering (including at-scale personalization and enrichment workflows), then measure performance and iterate fast through A/B testing and CTA refinements. My work has supported startups through enterprise clients, including M&A launches where the campaign contributed to qualified leads and a signed deal within weeks.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Macedonian

Fluent

Serbian

Fluent

Spanish; Castilian

Advanced

French

Advanced

Russian

Intermediate

Work Experience

B2B Copywriter at Hypergen

August 1, 2025 - Present

Wrote conversion-focused cold email campaigns across startup-to-enterprise audiences, tuning register and messaging angles per vertical. Averaged 5–8%+ positive reply rates and delivered outcomes including M&A launches that generated qualified leads and contributed to a signed deal within weeks. Engineered AI prompt systems for at-scale personalization (spintax), vertical-specific generation for M&A, and LinkedIn lead enrichment prompts. Built go-to-market research briefs that translate valuation drivers and founder-level pain points into messaging for C-suite decision-makers. Rebuilt underperforming campaigns by diagnosing conversion gaps, revising targeting and CTAs, and tracking reply rates and meeting bookings with account managers.

University Teaching Assistant at Faculty of Philology “Blazhe Koneski,” Skopje

October 1, 2022 - June 30, 2025

Taught Victorian and modernist literature, translating dense theoretical material into engaging undergraduate sessions. Produced editorial and teaching materials to make complex concepts accessible to non-specialist readers.

Organizer & Editor at Student Organization “Kako Si Mi,” Skopje

September 1, 2019 - September 30, 2021

Edited student papers and helped organize annual academic conferences, coordinating contributors and conference content.

Freelance Content Writer & Copywriter at Writer & Co

January 1, 2019 - November 30, 2023

Produced 7,000+ optimized words weekly across blog posts, articles, website copy, and newsletters for clients in tech, lifestyle, culture, and B2B services. Performed keyword research and search-intent analysis to shape content strategy and improve organic rankings. Optimized on-page SEO (meta descriptions, headers, internal linking, and content refreshes) and edited high-volume content for clarity and brand consistency under deadlines.