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Senior Visual Designer and Art Director specialized in digital, branding, and e-commerce design. I develop art direction and graphic design projects with a strong focus on usability, campaign consistency, and high-quality creative execution across web, email, social, and offline materials. Through my freelance work and previous experience in large international e-commerce campaigns, I lead visual concepts, manage creative teams, and direct photoshoots and content creation—transforming brand strategies into effective layouts, templates, and launch assets.…Senior Visual Designer and Art Director specialized in digital, branding, and e-commerce design. I develop art direction and graphic design projects with a strong focus on usability, campaign consistency, and high-quality creative execution across web, email, social, and offline materials. Through my freelance work and previous experience in large international e-commerce campaigns, I lead visual concepts, manage creative teams, and direct photoshoots and content creation—transforming brand strategies into effective layouts, templates, and launch assets.

Juan Ignacio Barbieri

Art Director, Graphic Designer, Brand Designer, +2

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Senior Visual Designer and Art Director specialized in digital, branding, and e-commerce design. I develop art direction and graphic design projects with a strong focus on usability, campaign consistency, and high-quality creative execution across web, email, social, and offline materials. Through my freelance work and previous experience in large international e-commerce campaigns, I lead visual concepts, manage creative teams, and direct photoshoots and content creation—transforming brand strategies into effective layouts, templates, and launch assets.…Senior Visual Designer and Art Director specialized in digital, branding, and e-commerce design. I develop art direction and graphic design projects with a strong focus on usability, campaign consistency, and high-quality creative execution across web, email, social, and offline materials. Through my freelance work and previous experience in large international e-commerce campaigns, I lead visual concepts, manage creative teams, and direct photoshoots and content creation—transforming brand strategies into effective layouts, templates, and launch assets.

Available to hire

Senior Visual Designer and Art Director specialized in digital, branding, and e-commerce design. I develop art direction and graphic design projects with a strong focus on usability, campaign consistency, and high-quality creative execution across web, email, social, and offline materials.

Through my freelance work and previous experience in large international e-commerce campaigns, I lead visual concepts, manage creative teams, and direct photoshoots and content creation—transforming brand strategies into effective layouts, templates, and launch assets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Freelance Senior Visual Designer & Art Director

November 1, 2016 - Present

Develop art direction and graphic design projects focused on digital and branding. Recent work includes branding and art direction for launch campaigns (catalogs, brochures, hangtags, and social/email/web materials) for RecoverTM; art direction for photoshoots to create content for RecoverTM; e-commerce re-styling for Abbacino with redesign of homepage, product grid/detail pages, and the entire payment gateway following usability criteria; re-styling a tourist villa rental platform in Ibiza plus design for email marketing templates for Ibiza Summer Villas; and art direction for photoshoots and graphic design for presentation of collections (landing pages, newsletter templates, social media, and offline materials) for YSABEL MORA.

Senior Visual Designer at DESIGUAL

November 1, 2011 - October 31, 2016

Conceptualized, designed, and created digital campaigns for DESIGUAL’s e-commerce platform. Responsibilities included designing landing pages using components, UX design for promotional campaigns, art direction for photoshoots and photo retouching, and adapting offline promotions to digital channels (newsletters, banners, landings, etc.). Managed a team of designers and copywriters producing digital assets for the e-commerce platform across more than 18 countries in Europe, Asia, and America.

Design and Creativity at COMMO

October 1, 2006 - November 30, 2010

Developed creative strategies, copywriting, graphic design, and final artwork for advertising pieces across offline and online channels. Managed internal communication (weekly and monthly internal newsletters) and provided communication consulting including competitor media mix studies and communication opportunity studies.