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Marketing and technology-minded professional with experience across full-funnel acquisition, brand positioning, client success, and performance reporting. Skilled in turning analytics into action plans, streamlining workflows, and collaborating with cross-functional teams to improve conversions and retention. Hands-on with lead generation, content strategy, market research, and AI-assisted marketing execution. Adept at customer communication, escalation management, and building repeatable systems across sales, delivery, and reporting to enhance productivity and execution efficiency.…Marketing and technology-minded professional with experience across full-funnel acquisition, brand positioning, client success, and performance reporting. Skilled in turning analytics into action plans, streamlining workflows, and collaborating with cross-functional teams to improve conversions and retention. Hands-on with lead generation, content strategy, market research, and AI-assisted marketing execution. Adept at customer communication, escalation management, and building repeatable systems across sales, delivery, and reporting to enhance productivity and execution efficiency.

Yate Esh a Patn Aik

Marketing Strategist, Digital Marketer, Performance Marketer, +1

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Marketing and technology-minded professional with experience across full-funnel acquisition, brand positioning, client success, and performance reporting. Skilled in turning analytics into action plans, streamlining workflows, and collaborating with cross-functional teams to improve conversions and retention. Hands-on with lead generation, content strategy, market research, and AI-assisted marketing execution. Adept at customer communication, escalation management, and building repeatable systems across sales, delivery, and reporting to enhance productivity and execution efficiency.…Marketing and technology-minded professional with experience across full-funnel acquisition, brand positioning, client success, and performance reporting. Skilled in turning analytics into action plans, streamlining workflows, and collaborating with cross-functional teams to improve conversions and retention. Hands-on with lead generation, content strategy, market research, and AI-assisted marketing execution. Adept at customer communication, escalation management, and building repeatable systems across sales, delivery, and reporting to enhance productivity and execution efficiency.

Available to hire

Marketing and technology-minded professional with experience across full-funnel acquisition, brand positioning, client success, and performance reporting. Skilled in turning analytics into action plans, streamlining workflows, and collaborating with cross-functional teams to improve conversions and retention.

Hands-on with lead generation, content strategy, market research, and AI-assisted marketing execution. Adept at customer communication, escalation management, and building repeatable systems across sales, delivery, and reporting to enhance productivity and execution efficiency.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing / Content / Digital Marketing (current role starting)

February 1, 2026 - Present

Customer Success Manager at Creative Xchange

April 1, 2024 - December 1, 2025

Led client escalation management across key accounts, contributing to a 78% renewal rate over 6 months. Co-developed a structured account review framework with 4 marketing consultants. Architected and delivered recurring performance dashboards across strategic client campaigns, translating analytics into optimization roadmaps to improve campaign effectiveness and strengthen long-term client retention. Streamlined internal workflows for campaign requests and approvals, reducing turnaround time by 15% and improving team productivity.

Assistant Manager - Digital Marketing at Adani Digital Labs

April 1, 2023 - February 1, 2024

Managed 3 of the largest client accounts (Adani Electricity, Adani Housing & Finance, Adani Foundation), executing content calendars, coordinating approvals, and ensuring consistent publishing across portfolios valued at ₹1Cr+. Collaborated with 3 cross-functional internal teams (design, marketing, and content) to create visually engaging digital content aligned with brand guidelines. Conducted market research across 6+ audience segments and 10+ trends to refine targeting strategy. Analyzed monthly performance data, providing clients with detailed reports and actionable insights.

Marketing Associate / Digital Marketing Associate (internship and earlier role) at Leo Burnett

August 1, 2022 - November 1, 2022

Marketed the Oreo brand campaign (#Bringback2011), achieving 3 million earned media and 2.6 billion impressions. Executed email marketing campaigns for Birla Group, delivering a 3% click-through rate and enhancing brand visibility.

Creative Copywriter (intern) at Ogilvy

April 1, 2022 - August 1, 2022

Co-created content with 8–10 LGBTQIA+ creators and internal strategy teams to shape inclusive brand storytelling. Assisted with brand repositioning and helped drive above-benchmark engagement among Gen Z and millennial audiences during Pride Month marketing initiatives.

Marketing Research Intern at Danone

December 1, 2021 - January 1, 2022

Analyzed category trends and diabetes patient demand for diabetes care nutrition brands across 10+ regions, informing brand positioning and market prioritization.

Marketing Manager at 100 Watts

September 1, 2019 - March 1, 2022

Served as the on-camera face of the agency, creating and documenting founder-led content while experimenting with AI tools to drive reach, positioning, and audience growth. Initiated outreach to 200+ prospective clients across 3 digital platforms, expanding the lead pipeline and market coverage. Deconstructed client brand positioning and achieved audience-market fit across 20+ accounts by designing full-funnel acquisition strategies (awareness → conversion) to improve lead quality and conversion readiness. Built the brand identity of 100 Watts, while establishing end-to-end operational systems across sales, client, and delivery workflows, centralizing 200+ data records and standardizing reporting to optimize team productivity, information accuracy, and execution efficiency.