I’m Anirudh Nalawade, a marketing and growth strategist with 10+ years of experience across digital marketing, brand strategy, and B2B go-to-market execution. I help organizations build strong positioning, design integrated campaigns, and generate qualified demand through performance marketing, SEO, content, and outbound programs—always tying marketing efforts directly to business outcomes. I’ve led marketing for education, real estate, manufacturing, wellness, financial services, and technology teams—ranging from in-house roles to agency delivery and fractional leadership. In recent work, I’ve driven digital ecosystem growth, strengthened brand consistency across multi-school university portfolios, and supported both acquisitions and B2B market development by combining analytics, stakeholder management, and hands-on execution.…

ANIRUDH NALAWADE

I’m Anirudh Nalawade, a marketing and growth strategist with 10+ years of experience across digital marketing, brand strategy, and B2B go-to-market execution. I help organizations build strong positioning, design integrated campaigns, and generate qualified demand through performance marketing, SEO, content, and outbound programs—always tying marketing efforts directly to business outcomes. I’ve led marketing for education, real estate, manufacturing, wellness, financial services, and technology teams—ranging from in-house roles to agency delivery and fractional leadership. In recent work, I’ve driven digital ecosystem growth, strengthened brand consistency across multi-school university portfolios, and supported both acquisitions and B2B market development by combining analytics, stakeholder management, and hands-on execution.…

Available to hire

I’m Anirudh Nalawade, a marketing and growth strategist with 10+ years of experience across digital marketing, brand strategy, and B2B go-to-market execution. I help organizations build strong positioning, design integrated campaigns, and generate qualified demand through performance marketing, SEO, content, and outbound programs—always tying marketing efforts directly to business outcomes.

I’ve led marketing for education, real estate, manufacturing, wellness, financial services, and technology teams—ranging from in-house roles to agency delivery and fractional leadership. In recent work, I’ve driven digital ecosystem growth, strengthened brand consistency across multi-school university portfolios, and supported both acquisitions and B2B market development by combining analytics, stakeholder management, and hands-on execution.

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Skills

Experience Level

Branding
Expert
Leadership
Expert
SEO
Expert
Google Ads
Expert
Facebook Ads
Expert
GA4
Expert
LinkedIn
Expert
Email Marketing
Expert
CRM
Expert

Language

English
Fluent
Hindi
Advanced
Marathi (Marāṭhī)
Fluent

Work Experience

Fractional Chief Marketing Officer (CMO) at ANTS Platform
April 1, 2026 - Present
Led marketing strategy and execution across positioning, GTM planning, marketing communications, digital presence, demand generation, and sales enablement for an AI/B2B platform. Developed a US-aligned market development and communication framework, and drove website, SEO, content, social, and outbound initiatives. Achieved strong website performance momentum, including 84.9% growth in active users and 86.4% growth in first visits versus the preceding 28-day period.
Co-Founder & Executive Director at Infytech Business Solutions
January 1, 2026 - Present
Co-founded a business supporting organizations across rural India and the US to strengthen digital presence, marketing, and growth through strategy-led solutions. Led marketing strategy, brand positioning, client development, and business-growth initiatives across consulting and digital marketing engagements.
Sr. Manager – Branding & Digital Media at MIT Vishwaprayag University
July 1, 2025 - February 28, 2026
Owned branding and digital media strategy across four schools (Business, Design, Pharmacy, Computing). Built and expanded the university’s digital ecosystem, creating consistent social-media presence and strengthening institutional visibility through SEO and campaigns. Developed creative admissions and non-admissions initiatives and improved alignment of digital and offline brand touchpoints across the ecosystem.
Sr. Manager (Branding & Digital Media) at MIT Vishwaprayag University
July 1, 2025 - February 1, 2026
Led strategic branding and digital media initiatives for MIT Vishwaprayag University. Managed integrated marketing communications across digital, print, and on-ground platforms to ensure consistent brand positioning. Oversaw brand partnerships, media relations, website strategy and marketing exposure including outdoor branding. Directed cross-functional teams and external agencies while spearheading digital marketing and social media strategy to strengthen brand presence and support admissions-driven performance goals. Coordinated stakeholder alignment with senior leadership to support visibility, reputation building, and enrollment objectives.
Chief Marketing Officer at Digital Flame
November 1, 2020 - March 31, 2025
Led integrated marketing strategy and client delivery across digital, brand, performance, and communication initiatives spanning education, real estate, manufacturing, wellness, finance, and technology. Owned marketing direction, positioning, analytics, and reporting with team-supported execution. Delivered major outcomes including 3,000+ relevant admission leads for a multi-institution education group, 67% YoY website traffic growth, and 28% conversion for full-time courses. Also led B2B market-development work for a biotechnology manufacturer and managed digital acquisition across six concurrent real-estate projects.
Chief Marketing Officer (CMO) at Digital Flame
November 1, 2020 - March 1, 2025
Led the strategic planning and execution of integrated marketing initiatives across digital platforms. Drove brand growth, client acquisition, and campaign performance across multiple industries. Partnered with cross-functional teams to align marketing efforts with business objectives and ensure measurable outcomes. Worked across the funnel from digital strategy and performance marketing to analytics and reporting, focusing on value-driven solutions and audience resonance. Ensured interlinking online and offline engagement to build brand metrics while supporting business growth through data-informed decision-making and scaling with tools and people.
Head – Digital Marketing at Digital Flame
October 1, 2017 - November 30, 2020
Directed digital marketing strategy and execution across SEO, paid media, social media, digital communications, and integrated campaigns. Translated client business objectives into channel strategies, campaign plans, and performance reporting with ongoing optimization. Managed budgets, analyzed effectiveness using data, and supported scaling of marketing delivery processes and team capabilities while maintaining stakeholder-facing oversight.
Head - Digital Marketing at Digital Flame (Digital Marketing Solutions Company)
October 1, 2017 - November 1, 2020
Planned digital campaigns from initial setup through final delivery. Continuously assessed working methods and processes and provided recommendations for improvement. Managed the project financial budget, notified stakeholders of key cost implications and budget changes, and monitored spending and cost variations. Analyzed client campaign success, produced reports, and conducted data analysis to support evidence-based recommendations and performance insights.
Faculty Member / Acting Head – Mechanical Engineering (Polytechnic) at Dr. D. Y. Patil School of Engineering
September 1, 2013 - October 31, 2015
Supported the setup and operations of a new diploma college and served as Acting Head of the Mechanical Engineering department for a semester. Coordinated academic timelines, examinations, and ERP-related activities, and supported institutional responsibilities including student sports and departmental operations. Delivered lectures, tutorials, workshops, and seminars while collaborating with academic colleagues on departmental initiatives.

Education

B.E. Mechanical Engineering at Dr. D. Y. Patil School of Engineering
January 1, 2009 - October 1, 2013
B.E. Mechanical Engineering at Dr. D. Y. Patil School of Engineering (as listed in resume)
January 1, 2009 - January 1, 2013

Qualifications

HSC, Science
January 1, 2007 - January 1, 2009
Google Ads Search Certification
January 11, 2030 - July 31, 2026
Google Ads Display Certification
January 11, 2030 - July 31, 2026
Microsoft Advertising Search Certification
January 11, 2030 - July 31, 2026
Google Ads Search Certification
January 11, 2030 - September 17, 2026
Google Ads Display Certification
January 11, 2030 - September 17, 2026
Microsoft Advertising Search Certification
January 11, 2030 - September 17, 2026

Industry Experience

Education, Professional Services, Media & Entertainment, Real Estate & Construction, Manufacturing, Healthcare, Financial Services, Software & Internet
    Yoga Course Enrollment Campaign
    Planned and executed a Meta advertising campaign for a yoga institute to drive online registrations for an upcoming course. The campaign focused on identifying the right audience, refining the communication, creating urgency around enrollment, and optimizing the campaign for conversions. The campaign generated 95 online registrations within the enrollment period. The approach was designed as a repeatable framework that could be applied to future course launches.…
    B2B AI SaaS | Brand Positioning & Growth Marketing
    Developed and executed the brand and digital marketing strategy for ANTS Platform, a B2B AI SaaS platform focused on AI-powered observability and engineering productivity. The work involved translating a complex AI technology offering into clear, business-focused messaging and building its digital presence for a B2B technology audience. Key areas included brand positioning, messaging, content strategy, LinkedIn marketing, website communication, thought leadership, lead generation, and outbound marketing. The focus was on establishing ANTS as a credible enterprise AI solution and communicating its value to technology leaders through clear, outcome-oriented messaging.…
    University Launch on Digital Platforms

    Led the brand launch and digital marketing strategy for a newly established private university in India, with the objective of building awareness, establishing a strong digital presence, and supporting student admissions.

    The project involved developing an integrated marketing approach across brand positioning, social media, SEO, Google Ads, Meta Ads, YouTube, content marketing, and digital communication.

    Key outcomes:

    Increased digital reach from 2.03M to 6.93M
    Grew website visits from 8.9K to 60K+
    Increased engagement from 8.4K to 48K+
    Grew YouTube subscribers from 42 to 11.4K
    Strengthened the university’s digital presence and visibility among prospective students

    My role: Brand Strategy | Digital Marketing Strategy | Performance Marketing | SEO | Content Strategy | Social Media | Campaign Management

    Brand Strategy & Positioning for Preschool
    Developed the brand strategy and positioning for a preschool, with the objective of creating a differentiated identity in a competitive market. The project involved understanding modern parent expectations, analysing competitor positioning, identifying differentiation opportunities, and defining the brand's positioning, promise, vision, mission, philosophy, and core brand pillars. The strategy moved the communication beyond typical preschool features and focused on what parents truly value—holistic development, confidence, curiosity, values, future-ready skills, and school readiness. The outcome was a clear strategic foundation for the preschool's future branding, communication, and marketing.…