Tarik Maksumic

Independent AI-first creative studio for branding, websites, AI workflows, and creative systems. Built end-to-end from zero and led through Discovery, Strategy, Design, Development, Launch, and Growth. Conducts research before visuals (customer needs, personas, competitor analysis, and brand space). Develops positioning, messaging, and identity as a single system; writes copy and builds UX-oriented websites and landing pages. Designs AI workflows for creative production (prompt engineering and integrated generation for images/video/voice) and builds content/creative systems to maintain brand consistency across channels. Runs projects and the studio as a lab by testing tools/processes and keeping what improves quality and speed.

Performed frontline operational work within a live airport environment under strict procedures requiring timing, precision, and attention to detail. Coordinated and communicated with a team in real time, resolving problems under pressure while following operational workflows.

Designed brand identities, logos, and websites for businesses and digital communities, owning projects from initial conversation through final files. Builds creative strategy before design using research, competitor analysis, and clear messaging needs. Creates visual systems for use across screens, print, signage, and social. Applies UX thinking to website/landing page structure and hierarchy, writes/produces supporting content, and edits short-form social video. Manages direct client communication including scoping, presenting/defending decisions, revisions, and delivery.