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I’m Tarik Maksumic—designer and founder building brands, websites, and AI-assisted creative systems. For me, the work starts with understanding the business and customers first, then designing with intention. I run MXA Digital as an AI-first studio, using AI to increase speed and creative range while keeping thinking, strategy, and quality at the center. From positioning and messaging to UX-led websites and end-to-end creative workflows, I build systems that help brands stay consistent everywhere.…I’m Tarik Maksumic—designer and founder building brands, websites, and AI-assisted creative systems. For me, the work starts with understanding the business and customers first, then designing with intention. I run MXA Digital as an AI-first studio, using AI to increase speed and creative range while keeping thinking, strategy, and quality at the center. From positioning and messaging to UX-led websites and end-to-end creative workflows, I build systems that help brands stay consistent everywhere.

Tarik Maksumic

Creative Director, Designer, Brand Strategist, +2

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I’m Tarik Maksumic—designer and founder building brands, websites, and AI-assisted creative systems. For me, the work starts with understanding the business and customers first, then designing with intention. I run MXA Digital as an AI-first studio, using AI to increase speed and creative range while keeping thinking, strategy, and quality at the center. From positioning and messaging to UX-led websites and end-to-end creative workflows, I build systems that help brands stay consistent everywhere.…I’m Tarik Maksumic—designer and founder building brands, websites, and AI-assisted creative systems. For me, the work starts with understanding the business and customers first, then designing with intention. I run MXA Digital as an AI-first studio, using AI to increase speed and creative range while keeping thinking, strategy, and quality at the center. From positioning and messaging to UX-led websites and end-to-end creative workflows, I build systems that help brands stay consistent everywhere.

Available to hire

I’m Tarik Maksumic—designer and founder building brands, websites, and AI-assisted creative systems. For me, the work starts with understanding the business and customers first, then designing with intention.

I run MXA Digital as an AI-first studio, using AI to increase speed and creative range while keeping thinking, strategy, and quality at the center. From positioning and messaging to UX-led websites and end-to-end creative workflows, I build systems that help brands stay consistent everywhere.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Bosnian

Fluent

English

Advanced

Work Experience

Founder & Creative Director at MXA Digital

January 1, 2026 - Present

Independent AI-first creative studio for branding, websites, AI workflows, and creative systems. Built end-to-end from zero and led through Discovery, Strategy, Design, Development, Launch, and Growth. Conducts research before visuals (customer needs, personas, competitor analysis, and brand space). Develops positioning, messaging, and identity as a single system; writes copy and builds UX-oriented websites and landing pages. Designs AI workflows for creative production (prompt engineering and integrated generation for images/video/voice) and builds content/creative systems to maintain brand consistency across channels. Runs projects and the studio as a lab by testing tools/processes and keeping what improves quality and speed.

Airport Operations Employee at Sarajevo International Airport

January 1, 2025 - Present

Performed frontline operational work within a live airport environment under strict procedures requiring timing, precision, and attention to detail. Coordinated and communicated with a team in real time, resolving problems under pressure while following operational workflows.

Independent Brand & Creative Designer at Freelance

January 1, 2021 - January 1, 2026

Designed brand identities, logos, and websites for businesses and digital communities, owning projects from initial conversation through final files. Builds creative strategy before design using research, competitor analysis, and clear messaging needs. Creates visual systems for use across screens, print, signage, and social. Applies UX thinking to website/landing page structure and hierarchy, writes/produces supporting content, and edits short-form social video. Manages direct client communication including scoping, presenting/defending decisions, revisions, and delivery.