Product Designer with 4+ years of experience designing AI-powered products, SaaS platforms, and responsive web applications. Skilled in product discovery, UX strategy, interaction design, and scalable design systems to translate complex business needs into intuitive user experiences. Collaborates closely with product managers, engineers, and stakeholders to iterate from discovery through implementation. Passionate about intelligent digital products, usability testing, and delivering high-quality interfaces—currently contributing to AI and digital products in pre-launch development.

Ruwanti Eka Rahayu

Product Designer with 4+ years of experience designing AI-powered products, SaaS platforms, and responsive web applications. Skilled in product discovery, UX strategy, interaction design, and scalable design systems to translate complex business needs into intuitive user experiences. Collaborates closely with product managers, engineers, and stakeholders to iterate from discovery through implementation. Passionate about intelligent digital products, usability testing, and delivering high-quality interfaces—currently contributing to AI and digital products in pre-launch development.

Available to hire

Product Designer with 4+ years of experience designing AI-powered products, SaaS platforms, and responsive web applications. Skilled in product discovery, UX strategy, interaction design, and scalable design systems to translate complex business needs into intuitive user experiences.

Collaborates closely with product managers, engineers, and stakeholders to iterate from discovery through implementation. Passionate about intelligent digital products, usability testing, and delivering high-quality interfaces—currently contributing to AI and digital products in pre-launch development.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Work Experience

Product Designer at Sobat Bisnis Group
November 1, 2025 - Present
Designed AI-powered dashboards, SaaS platforms, and customer-facing digital products from product discovery through implementation. Translated business goals, user needs, and product requirements into intuitive, user-centred experiences. Collaborated with product managers, engineers, and stakeholders to iterate based on user feedback, business goals, and technical feasibility. Built scalable design systems and reusable components to accelerate development across multiple digital products. Conducted usability testing using Maze and translated insights into improved user flows and interaction patterns. Designed an AI-powered analytics dashboard that transformed CCTV-generated insights into intuitive visualizations for data-driven decision-making. Created product concepts, visual prototypes, and motion interactions using Jitter for client proposals and internal initiatives.
UX/UI Designer (Freelancer) at Tappaxi / GeneFit Clinics / Red Circle Recycling / Anywhere
February 1, 2022 - Present
Freelance work covering end-to-end UX/UI design for multiple web and mobile products. Designed booking experiences for a ride-hailing platform, a premium healthcare website with a focus on usability and content hierarchy, and a responsive corporate website for a recycling company. Also provided end-to-end UX/UI design for international clients across web and mobile platforms, including information architecture, scalable UI systems, and reusable components for long-term product consistency, collaborating directly with founders and engineering teams in remote environments.
UI Designer / Product Designer at Plainthing Studio
February 1, 2022 - October 31, 2025
Delivered end-to-end UI/UX design for client projects and international startups across healthcare, SaaS, fintech, and corporate websites. Worked across pre-launch and live products including AI Visitor Intelligence Dashboard, Sales Agent mobile app and event management website ecosystem, ride-hailing booking experiences, premium healthcare websites, and responsive corporate recycling sites. Produced user journeys, information architecture, wireframes, prototypes, and production-ready UI while applying usability, accessibility, and responsive design principles. Coordinated with developers to ensure implementation accuracy and design quality, and refined experiences through iterative client feedback and usability improvements. Presented design rationale and facilitated design discussions with stakeholders.
UX/UI Designer at Anywhere
February 1, 2022 - Present
Delivered end-to-end UX/UI design for international clients across web and mobile platforms. Structured information architecture to simplify complex workflows, designed scalable UI systems and reusable components for product consistency, and collaborated with founders and engineering teams in remote environments.
Freelance Designer at Red Circle Recycling
February 1, 2022 - Present
Designed a responsive corporate website for a recycling company, simplifying complex service offerings into intuitive user journeys and conversion-focused digital experiences.
Freelance Designer at GeneFit Clinics
February 1, 2022 - Present
Designed a premium healthcare website with focus on usability, content hierarchy, and responsive user experiences.
Freelance Designer at Tappaxi
February 1, 2022 - Present
Designed end-to-end booking experiences for a ride-hailing platform, creating intuitive mobile interactions and responsive user interfaces.
UI Designer at Plainthing Studio
February 1, 2022 - October 1, 2025

Education

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Qualifications

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Industry Experience

Software & Internet, Financial Services, Healthcare, Media & Entertainment, Professional Services