ISABELLA DIONISIO SANTOS
Social media and brand strategist with 6+ years growing brands, running campaigns and building creative from scratch.
About
Social media and brand strategist with 6+ years growing brands, running campaigns and building creative from scratch. Grew Dublin brands to 41K and 15.5K followers, created viral content that booked a venue out for months, landed national press in the Irish Independent, and secured partnerships with Gymshark, Whoop and Gym+Coffee.
Now building full brand campaigns end to end with AI, alongside funnel development and multi-channel execution. Experienced across content creation, paid social, email automation, influencer outreach, analytics, and AI-assisted production and prompt engineering.
- 7 years' experience
- Joined July 2026
Skills· 29
Languages
- EnglishFluent
- PortugueseAdvanced
- Spanish; CastilianIntermediate
- FrenchBeginner
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Travel & Hospitality
- Non-Profit Organization
- Other
- Consumer Goods
More experts in Dublin, Ireland
Work experience· 5 roles
Operations and experience coordination supporting day-to-day workflows and cross-department coordination.
Owned social media and brand growth, developing content strategy and community-led campaigns. Grew The Hole in the Wall to 41K followers and DASH from under 10K to 15.5K+, creating viral Reels and TikToks and running seasonal campaigns including a festive content strategy that booked the venue out months in advance. Secured partnerships with Gymshark, Whoop and Gym+Coffee, conceived and ran the Make-A-Wish 'Giving Tree' raising ~€2,000, and delivered PR results including an International Women’s Day feature in the Irish Independent. Also supported brand materials (menus, print, events/promotional content) and coordinated customer correspondence across departments.
Delivered marketing and AI-driven campaign work for fashion, streetwear and hospitality brands. Produced full campaigns (concept, art direction, social and web), including Shopify launches and UGC-style content; supported multi-channel execution and AI-assisted production.
Certifications and awards· 19
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