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UK-based freelance SEO copywriter with over a decade of experience creating high-performing digital content for businesses, agencies, charities, and international clients. Skilled in research-led long-form writing, landing pages, newsletters, and conversion-focused copy that’s clear, scannable, and strategically structured. Experienced with AI-enhanced content workflows—using advanced prompt engineering to support outlines and drafts, then editing to keep output accurate, natural, and aligned with EEAT principles for both conventional search and emerging AI search environments.…UK-based freelance SEO copywriter with over a decade of experience creating high-performing digital content for businesses, agencies, charities, and international clients. Skilled in research-led long-form writing, landing pages, newsletters, and conversion-focused copy that’s clear, scannable, and strategically structured. Experienced with AI-enhanced content workflows—using advanced prompt engineering to support outlines and drafts, then editing to keep output accurate, natural, and aligned with EEAT principles for both conventional search and emerging AI search environments.

William Milton

SEO Expert, Copywriter, Content Strategist, +2

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UK-based freelance SEO copywriter with over a decade of experience creating high-performing digital content for businesses, agencies, charities, and international clients. Skilled in research-led long-form writing, landing pages, newsletters, and conversion-focused copy that’s clear, scannable, and strategically structured. Experienced with AI-enhanced content workflows—using advanced prompt engineering to support outlines and drafts, then editing to keep output accurate, natural, and aligned with EEAT principles for both conventional search and emerging AI search environments.…UK-based freelance SEO copywriter with over a decade of experience creating high-performing digital content for businesses, agencies, charities, and international clients. Skilled in research-led long-form writing, landing pages, newsletters, and conversion-focused copy that’s clear, scannable, and strategically structured. Experienced with AI-enhanced content workflows—using advanced prompt engineering to support outlines and drafts, then editing to keep output accurate, natural, and aligned with EEAT principles for both conventional search and emerging AI search environments.

Available to hire

UK-based freelance SEO copywriter with over a decade of experience creating high-performing digital content for businesses, agencies, charities, and international clients. Skilled in research-led long-form writing, landing pages, newsletters, and conversion-focused copy that’s clear, scannable, and strategically structured.

Experienced with AI-enhanced content workflows—using advanced prompt engineering to support outlines and drafts, then editing to keep output accurate, natural, and aligned with EEAT principles for both conventional search and emerging AI search environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

SEO Copywriter at CollinSEO Global Copywriting Agency

January 1, 2023 - January 1, 2026

Write SEO-focused content for a global copywriting agency across multiple sectors. Analyse competitors and top-ranking pages to identify what’s missing and how client content can compete. Produce highly readable, well-structured articles and landing pages optimized for scanning and strong hooks to reduce drop-off and encourage engagement. Apply EEAT principles (clarity, credibility, relevance, helpfulness, topical depth). Use AI-assisted workflows alongside traditional SEO best practices to create content designed to perform in conventional search engines and emerging AI search results, including first-page visibility and AI search appearances.

Freelance Copywriter at Self-Employed / Upwork / Copify

January 1, 2015 - January 1, 2023

Deliver freelance commercial, editorial, SEO, and creative writing projects across multiple platforms and industries. Write blog posts, website copy, newsletters, landing pages, eBooks, scripts, and creative stories while adapting tone of voice to suit each client’s brand and audience. Research unfamiliar industries to produce informed, useful, credible content. Manage briefs, deadlines, and expectations independently, creating copy aimed at engagement, benefit communication, and marketing outcomes.