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Nick is a B2B positioning and direct-response copywriter based in Tokyo. He has built a paid-up-front recruiting strategy and applies the same positioning clarity to help other businesses convert more effectively through copywriting and content systems. When not writing, he spends time reading with his wife in Jiyugaoka (south Tokyo) and enjoys hands-on, creative hobbies like hand-made cats at home.…Nick is a B2B positioning and direct-response copywriter based in Tokyo. He has built a paid-up-front recruiting strategy and applies the same positioning clarity to help other businesses convert more effectively through copywriting and content systems. When not writing, he spends time reading with his wife in Jiyugaoka (south Tokyo) and enjoys hands-on, creative hobbies like hand-made cats at home.

Nick Mina

Copywriter, Brand Strategist, Marketing Strategist, +1

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Nick is a B2B positioning and direct-response copywriter based in Tokyo. He has built a paid-up-front recruiting strategy and applies the same positioning clarity to help other businesses convert more effectively through copywriting and content systems. When not writing, he spends time reading with his wife in Jiyugaoka (south Tokyo) and enjoys hands-on, creative hobbies like hand-made cats at home.…Nick is a B2B positioning and direct-response copywriter based in Tokyo. He has built a paid-up-front recruiting strategy and applies the same positioning clarity to help other businesses convert more effectively through copywriting and content systems. When not writing, he spends time reading with his wife in Jiyugaoka (south Tokyo) and enjoys hands-on, creative hobbies like hand-made cats at home.

Available to hire

Nick is a B2B positioning and direct-response copywriter based in Tokyo. He has built a paid-up-front recruiting strategy and applies the same positioning clarity to help other businesses convert more effectively through copywriting and content systems.

When not writing, he spends time reading with his wife in Jiyugaoka (south Tokyo) and enjoys hands-on, creative hobbies like hand-made cats at home.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

B2B Positioning Copywriter / Founder (Recruitment Company)

January 1, 2021 - Present

Launched a recruitment company with differentiated positioning built on direct-response copywriting principles over a multi-year period. Developed an internal framework for paid engagement and positioned offerings using clarity-first messaging and content preview flows. Introduced a retained-only search model after 24 months of marketing and testing, creating a category-of-one approach. When users can’t complete a QR code step, landing pages route them to multiple content links with useful previews so prospects know what to expect before clicking.