Graphic designer and social media creative focused on building cohesive brand storytelling across Instagram, Facebook, and TikTok. I translate marketing objectives into engaging graphics, short-form video content, and campaign assets while maintaining brand consistency and stakeholder alignment. Experience includes planning content calendars, leading integrated marketing creative, and collaborating directly with business owners to deliver on schedule. Skilled with Adobe Creative Suite and AI-assisted tools to produce promotional assets, event visuals, and rebrand concepts.

Asia McDaniel

Graphic designer and social media creative focused on building cohesive brand storytelling across Instagram, Facebook, and TikTok. I translate marketing objectives into engaging graphics, short-form video content, and campaign assets while maintaining brand consistency and stakeholder alignment. Experience includes planning content calendars, leading integrated marketing creative, and collaborating directly with business owners to deliver on schedule. Skilled with Adobe Creative Suite and AI-assisted tools to produce promotional assets, event visuals, and rebrand concepts.

Available to hire

Graphic designer and social media creative focused on building cohesive brand storytelling across Instagram, Facebook, and TikTok. I translate marketing objectives into engaging graphics, short-form video content, and campaign assets while maintaining brand consistency and stakeholder alignment.

Experience includes planning content calendars, leading integrated marketing creative, and collaborating directly with business owners to deliver on schedule. Skilled with Adobe Creative Suite and AI-assisted tools to produce promotional assets, event visuals, and rebrand concepts.

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Work Experience

Social Media Graphic Designer at ChipressStyles
January 1, 2026 - Present
Designed branded marketing assets across Instagram, Facebook, and TikTok for integrated campaigns that strengthened brand awareness and audience engagement. Developed creative concepts from ideation to execution for seasonal promotions, educational content, and brand campaigns while maintaining a consistent visual identity. Partnered with the business owner to turn marketing objectives into engaging graphics, video content, and digital experiences. Managed monthly content planning meetings, organized campaign calendars, and prioritized creative workflows to ensure on-time delivery. Presented campaign concepts and design rationale and incorporated stakeholder feedback to refine creative solutions, using Adobe Creative Suite and AI-assisted tools while upholding brand standards.
Social Media Graphic Designer at Cypress Styles
January 1, 2026 - Present
Design branded social and marketing assets across Instagram, Facebook, and TikTok for cohesive campaigns that increase brand awareness and audience engagement. Develop visual concepts from ideation through seasonal promotions, educational content, and brand campaigns while maintaining consistent identity. Collaborate directly with the business owner to translate marketing objectives into graphic design, video content, and digital experiences. Lead monthly content planning, organize campaign calendars, manage creative priorities, and ensure scheduled delivery. Present campaign concepts and design rationale, incorporating stakeholder feedback to refine creative solutions. Produce social graphics, short-form video, and promotional assets using Adobe Creative Suite with AI-assisted tools while maintaining brand standards across customer touchpoints.
Social Media Officer at Longhorn Car Club
January 1, 2026 - April 1, 2026
Created engaging promotional materials for car meet events, improving event visibility. Integrated high-quality automotive photography into branded flyer designs. Used typography, coordinated color palettes, and effective composition to produce bold, eye-catching visuals for event promotion and social presence.
Social Media Graphic Designer at CypressStyles
January 1, 2026 - Present
Designed branded social assets and integrated marketing campaigns across Instagram, Facebook, and TikTok to strengthen brand awareness and audience engagement. Developed creative concepts from ideation to execution for seasonal promotions, educational content, and brand campaigns while maintaining a consistent visual identity. Partnered directly with the business owner to translate marketing objectives into engaging graphics, video content, and digital experiences. Led monthly content planning, organized campaign calendars, managed creative priorities, and ensured scheduled delivery. Presented campaign concepts and design rationales and incorporated stakeholder feedback to refine creative solutions using Adobe Creative Suite and AI-assisted tools.
Album Cover at Fort Worth, Texas
August 1, 2025 - December 31, 2025
Collaborated with an emerging music artist to translate a creative vision into a compelling visual identity. Developed original artwork aligned with the artist’s brand and target audience. Used AI-powered design tools alongside Adobe Photoshop to create original visual elements while maintaining artistic authenticity. Established typography, color palettes, and composition to enhance brand recognition and visual impact. Presented concepts, incorporated feedback, and refined artwork into a polished final deliverable.
Album Cover Designer (Student/Independent Project)
August 1, 2025 - December 31, 2025
Collaborated with an emerging music artist to translate a creative vision into a compelling visual identity. Developed original artwork aligned with the artist’s brand and target audience. Used AI-assisted design tools alongside Adobe Photoshop to create original visual elements while maintaining artistic authenticity. Established typography, color palettes, and composition to enhance brand recognition and visual impact, incorporating feedback to refine the final deliverable.
Digital Graphic Communications (Project Work) at The University of Texas at Austin
March 1, 2025 - April 1, 2025
Led a branding/rebrand project including concept development and the creation of digital assets. Produced product mockups, digital advertisements, and social media assets with consistent brand messaging. Developed promotional video content using Adobe Premiere Pro/After Effects tools for engaging digital storytelling. Presented design concepts, explained creative rationale, and refined deliverables through iterative critique and stakeholder feedback.
Digital Graphic Communications (Project) at The University of Texas at Austin
March 1, 2025 - April 30, 2025
Led a conceptual rebranding initiative for Monster Energy to expand audience reach in a competitive cheerleading market. Created product mockups, digital advertisements, and social media assets that maintained consistent brand messaging. Produced promotional motion-graphic video content using Adobe Premiere Pro to enhance digital storytelling and campaign engagement. Applied conceptual thinking, typography, layout, and color theory to develop visually compelling campaign assets. Presented design concepts with creative rationale and iterated deliverables through critiques and stakeholder feedback.
Project / Design Projects (Student/Academic) at The University of Texas at Austin
March 1, 2025 - April 30, 2025
Led a concept-driven rebrand initiative for a competitive cheerleading organization to expand audience reach. Produced brand-consistent product mockups, digital advertisements, and social media assets. Developed motion graphic promotional content using Adobe Premiere Pro and enhanced digital storytelling and campaign engagement. Applied typography, layout, and color theory to produce visually compelling assets, and iterated deliverables through presentation, critique, and stakeholder feedback.
Project/Visual Design Roles (Student Projects) at The University of Texas at Austin
August 1, 2023 - December 31, 2025
Produced and managed multi-platform visual campaign projects, including event visual campaign deliverables (social media graphics, event branding, promotional merchandise, and print collateral) and a student rebrand concept for 'Monster Energy Rebrand' with product mockups, digital advertisements, social assets, and promotional motion graphics using Adobe Premiere Pro. Developed typographic, layout, and color-theory-driven designs and iterated based on critique and stakeholder feedback. Created an album cover project ('To Texas') by collaborating with a music artist, developing a visual identity, and using AI-assisted tools alongside Adobe Photoshop for original artwork while preserving artistic authenticity.
Images and Communication (Project Work) at The University of Texas at Austin
August 1, 2023 - December 1, 2023
Conceptualized and executed a multi-platform event visual campaign designed to increase event attendance and audience engagement. Produced social media graphics, event branding, promotional merchandise, and print collateral for consistent campaign messaging. Developed cohesive typography, imagery, color systems, and layouts to strengthen brand recognition across digital and print touchpoints. Used Adobe Illustrator, Photoshop, Canva Pro, and screen-printing techniques to create high-quality deliverables and managed project timelines for on-schedule delivery.
Marketing & Design Projects (Images and Communication) at The University of Texas at Austin
August 1, 2023 - December 31, 2023
Conceptualized and executed a multi-platform event visual campaign to increase attendance and audience engagement. Produced social media graphics, event branding, promotional merchandise, and print collateral for consistent campaign messaging. Developed cohesive typography, imagery, color systems, and layouts to strengthen brand recognition across digital and print touchpoints. Leveraged Adobe Illustrator, Photoshop, Canva Pro, and screen-printing techniques to produce high-quality deliverables. Managed timelines, incorporated design critiques, and delivered all campaign assets on schedule.
Project / Design Projects (Student/Academic) at The University of Texas at Austin
August 1, 2023 - December 31, 2023
Created multi-platform event visual campaigns including social media graphics, event branding, promotional merchandise, and print collateral for consistent messaging. Developed cohesive typography, imagery, color systems, and layouts to strengthen brand recognition across digital and print touchpoints. Produced deliverables using Adobe Illustrator, Photoshop, Canva Pro, and screen-printing techniques, managing timelines and design critiques to deliver campaign assets on schedule.
Graphic Design Intern at Social Strategy 1
May 1, 2023 - August 31, 2023
Designed digital marketing assets supporting healthcare campaigns across social media, patient education, and promotional initiatives. Collaborated with designers, marketing strategists, account managers, and clients in a fast-paced agency environment to produce engaging, brand-compliant creative. Maintained consistent visual branding and messaging across multiple healthcare client accounts while supporting regulatory compliance. Managed creative asset production from concept through final delivery, organizing files and meeting project deadlines. Contributed to campaign planning meetings with innovative design ideas and refined solutions using stakeholder feedback. Applied typography, layout, color theory, and visual storytelling principles to create clear, engaging marketing communications.
Graphic Design Intern at Social Strategy (agency/healthcare context)
May 1, 2023 - August 1, 2023
Designed digital marketing assets supporting healthcare campaigns across social media, patient education, and promotional initiatives. Collaborated with designers, marketing strategists, account managers, and clients in a fast-paced agency environment to produce engaging and brand-compliant creatives. Maintained consistent visual branding and messaging across multiple healthcare client accounts while ensuring regulatory compliance. Managed creative asset production from concept through final delivery, organizing files and delivering work within project deadlines. Participated in campaign planning meetings and contributed innovative design ideas refined through stakeholder feedback. Applied typography, layout, color theory, and visual storytelling principles to create clear, engaging marketing communications.
Graphic Design Intern
May 1, 2023 - August 31, 2023
Designed digital marketing assets supporting healthcare campaigns across social media, patient education, and promotional initiatives. Collaborated with designers, marketing strategists, account managers, and clients in a fast-paced agency environment to produce engaging, brand-compliant creative. Maintained consistent visual branding and messaging across multiple healthcare client accounts while ensuring regulatory compliance. Managed campaign asset production from concept through final delivery, organizing files and meeting project deadlines. Applied typography, layout, color theory, and visual storytelling principles to create clear and engaging marketing communications.

Education

Bachelor of Arts in Design at The University of Texas at Austin
January 11, 2030 - May 1, 2026
Bachelor of Arts in Design at University of Texas at Austin
January 11, 2030 - May 1, 2026
Bachelor of Arts in Design at The University of Texas at Austin
January 1, 2023 - May 1, 2026
Bachelor of Arts in Design (Proverbs 16:3) at The University of Texas at Austin
January 1, 2022 - May 1, 2026
Bachelor of Arts in Design at The University of Texas at Austin
January 1, 2022 - May 31, 2026
Bachelor of Arts in Design at The University of Texas at Austin
January 1, 2023 - May 1, 2026
Images and Communication (21945) - Project work at The University of Texas at Austin
August 1, 2023 - December 31, 2023
Digital Graphic Communications (07555) - Project work at The University of Texas at Austin
March 1, 2025 - April 30, 2025
Bachelor of Arts in Design at The University of Texas at Austin
January 1, 2022 - May 1, 2026

Qualifications

N/A
January 11, 2030 - July 31, 2026

Industry Experience

Education, Media & Entertainment, Healthcare, Professional Services, Non-Profit Organization