MOHAMMED FAROOQUE NESARGI

Client Success Manager – Performance & Programmatic at Octillion Media LLC, USA

Managed end-to-end performance marketing campaigns across Search (Google Ads), Meta, LinkedIn, Verizon Media, Taboola, Snapchat, and TikTok. Oversaw budgets up to AUD 500K/month across Health & Fitness, SaaS, and FMCG, driving 20%+ ROAS growth. Built tightly themed Search campaign structures (SKAG/STAG), improving Quality Score from 3 to 8 and reducing CPL by 50+. Scaled Snap Fitness via Google Ads & Meta and DV360, increasing lead volume by 40%, reducing CPL by 30%, and improving conversion rates by 25% using data-driven optimization. Developed performance dashboards in GA/LinkedIn Insights/Excel/Data Studio and identified gaps across creatives, audiences, and landing pages to improve ROAS and profitability.

Client Success Manager – Performance & Programmatic at Octillion Media LLC, USA (Remote)

Managed end-to-end performance marketing campaigns across Search (Google Ads), Meta, LinkedIn, and multiple programmatic platforms (e.g., Verizon Media, Taboola, Snapchat, TikTok), with budgets up to AUD 500K/month. Drove 20%+ ROAS growth by building tightly themed Search structures (SKAG/STAG), improving Quality Score from 3 to 8, and reducing CPL. Scaled Snap Fitness via Google Ads, Meta, and DV360—improving lead volume by 40%, reducing CPL by 30%, and increasing conversions by 25%. Built performance dashboards and identified optimization opportunities across creatives, audiences, and landing pages to improve profitability.

PPC Ads Manager at Pivotus, Australia

Led end-to-end planning, execution, and optimization of paid campaigns across Google Ads and Meta (FB/IG). Managed budgets up to INR 3 Cr/month across multiple clients. Scaled Smaaash lead generation campaigns (~INR 5M/month), increasing lead volume by 50% and reducing CPL from INR 800 to INR 200 via audience targeting and funnel optimization. Built tightly themed Google Search campaigns, improving Quality Score from 3 to 8, reducing CPC by 33%, increasing leads by 55%, and driving 90% ROAS growth. Integrated landing pages with CRM for end-to-end lead tracking, improved website UX and conversion performance, and built real-time client dashboards using Google Data Studio for transparent decision-making.

PPC Ads Manager at Pivotus, Australia (Remote)

Led PPC and paid media execution and optimization for performance-focused campaigns across Google Ads and Meta, supporting multiple industries/clients. Managed large-scale campaigns with budgets up to INR 3 Cr/month. Improved Google Search Quality Score from 3 to 8, reduced CPC, increased lead volume and ROAS through audience targeting and funnel optimization. Integrated landing pages with CRM for end-to-end lead tracking, improved website UX, and created real-time dashboards for transparent client reporting.

Senior Manager – Digital Marketing at Ting Digital, Mumbai

Oversaw digital marketing operations and strategy, driving business growth through planning and performance execution. (Role scope focused on leadership and digital operations as described in the resume highlights.)

Account Manager – Performance Marketing at Rise IT, Mumbai

Managed performance marketing accounts and supported paid media execution/optimization for client outcomes.

Sr. SEM Executive – Real Estate at Realty Redefined

Handled Search/SEM execution for real estate clients, supporting campaign setup, optimization, and performance reporting.

Asst. Manager Digital Marketing – Real Estate at Squareyards

Assisted in digital marketing and Search campaign management for real estate business vertical.

Freelancer – Online Marketing – SEO & PPC at TRUNKOZ TECHNOLOGY