JK

Jamil Khan

Available to hire

Senior Digital Marketing Manager with 11+ years driving business growth across SEO, AEO, GEOF/AI search visibility, PPC, paid social, and CRM/lifecycle marketing.

About

Senior Digital Marketing Manager with 11+ years driving business growth across SEO, AEO, GEOF/AI search visibility, PPC, paid social, and CRM/lifecycle marketing. Experienced in full-funnel strategy and execution to increase organic visibility, optimize paid media performance, improve customer acquisition, and maximize ROI.

Leverages AI-powered marketing technologies, customer insights, and analytics to strengthen search visibility across traditional and generative search platforms, enhance engagement, and accelerate revenue growth. Collaborative marketing leader recognized for scalable, data-driven solutions, generating qualified pipeline, and aligning digital initiatives with long-term business objectives.

  • 11 years' experience
  • Joined July 2026

Industry experience

  • Software & Internet
  • Professional Services
  • Retail
  • Other
  • Media & Entertainment

Work experience· 5 roles

Senior Digital Marketing Manager · HirelyFeb 2021 – Present · 5 yrs 10 mos

Lead a 6-person digital marketing team owning SEO, AEO, GEOF, PPC, paid social, and CRM strategy across a multi-brand portfolio generating $10M+ in annual revenue. Built and led Answer Engine Optimization (AEO) and Generative Engine Optimization (GEOF/AI) programs to strengthen brand visibility across AI overviews and tools like ChatGPT and Perplexity, driving a 65% year-over-year increase in AI-driven referral traffic. Owned end-to-end organic search covering technical SEO, content, link building, and schema/structured data, growing organic sessions by 140% and organic revenue by 90% over 24 months using tools including Ahrefs, SEMrush, and Screaming Frog. Managed an $80K+/month paid media budget across Google Ads, Meta Ads, and LinkedIn Ads, improving blended ROAS by 38% via audience segmentation, bid strategy optimization, and creative testing. Directed CRM and lifecycle marketing in HubSpot, including lead scoring/nurture workflows that lifted MQL-to-SQL conversion by 27%. Partnere

Senior Digital Marketing Manager · HirlyFeb 2021 – Present · 5 yrs 10 mos

Lead a 6-person digital marketing team delivering SEO, AEO, GEO, PPC, paid social, and CRM strategy across a multi-brand portfolio generating $10M+ in annual revenue. Built answer engine optimization (AEO) and generative engine optimization (GEO) programs to strengthen brand visibility across AI overviews and platforms like ChatGPT and Perplexity, driving a 65% year-over-year increase in AI-driven referral traffic. Owned end-to-end organic search strategy (technical SEO, content, link building, schema/structured data) using Ahrefs, SEMrush, and Screaming Frog, growing organic sessions by 140% and organic revenue by 90% over 24 months. Managed $80K+ monthly paid media budgets across Google Ads, Meta Ads, and LinkedIn Ads, improving blended ROAS by 38% through audience segmentation, bid optimization, and creative testing. Led HubSpot lifecycle and direct CRM workflows, improving lead scoring and nurturing performance to lift MQL-to-SQL conversion by 27%. Partnered with sales, product, an

Director of Marketing · North AwareJan 2015 – Feb 2020 · 5 yrs 2 mos

Managed SEO and PPC strategy for a portfolio of 12+ client accounts across e-commerce, SaaS, and local services, consistently exceeding traffic and lead-generation KPIs. Led technical SEO audits, on-page optimization, and link-building campaigns growing average client organic traffic by 75% within 12 months. Planned and optimized Google Ads and Meta Ads with monthly budgets exceeding $50K, reducing average cost per lead by 30%. Introduced answer-engine and featured-snippet optimization tactics ahead of industry adoption, improving zero-click visibility for key client search terms. Implemented CRM workflows in HubSpot and Zoho to connect SEO/PPC lead capture with sales follow-up, improving lead response time and close rates.

Director of Marketing and Growth · North AwareJan 2015 – Feb 2020 · 5 yrs 2 mos
Digital Campaign Manager · FanXchangeJan 2014 – Feb 2015 · 1 yr 2 mos

Education

Bachelor of Science · University of Toronto2008 – 2012
Bachelor of Science · University of Toronto2008 – 2012

Certifications and awards· 11

Google Ads Certification (Search, Display, Shopping)2030 – 2026
SEMrush SEO Toolkit Certification2030 – 2026
Google Analytics 4 (GA4) Certification2030 – 2026
Meta Blueprint – Social Media Marketing Certification2030 – 2026

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