Senior Digital Marketing Manager with 11+ years driving business growth across SEO, AEO, GEOF/AI search visibility, PPC, paid social, and CRM/lifecycle marketing. Experienced in full-funnel strategy and execution to increase organic visibility, optimize paid media performance, improve customer acquisition, and maximize ROI. Leverages AI-powered marketing technologies, customer insights, and analytics to strengthen search visibility across traditional and generative search platforms, enhance engagement, and accelerate revenue growth. Collaborative marketing leader recognized for scalable, data-driven solutions, generating qualified pipeline, and aligning digital initiatives with long-term business objectives.

Jamil Khan

Senior Digital Marketing Manager with 11+ years driving business growth across SEO, AEO, GEOF/AI search visibility, PPC, paid social, and CRM/lifecycle marketing. Experienced in full-funnel strategy and execution to increase organic visibility, optimize paid media performance, improve customer acquisition, and maximize ROI. Leverages AI-powered marketing technologies, customer insights, and analytics to strengthen search visibility across traditional and generative search platforms, enhance engagement, and accelerate revenue growth. Collaborative marketing leader recognized for scalable, data-driven solutions, generating qualified pipeline, and aligning digital initiatives with long-term business objectives.

Available to hire

Senior Digital Marketing Manager with 11+ years driving business growth across SEO, AEO, GEOF/AI search visibility, PPC, paid social, and CRM/lifecycle marketing. Experienced in full-funnel strategy and execution to increase organic visibility, optimize paid media performance, improve customer acquisition, and maximize ROI.

Leverages AI-powered marketing technologies, customer insights, and analytics to strengthen search visibility across traditional and generative search platforms, enhance engagement, and accelerate revenue growth. Collaborative marketing leader recognized for scalable, data-driven solutions, generating qualified pipeline, and aligning digital initiatives with long-term business objectives.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more

Work Experience

Senior Digital Marketing Manager at Hirely
February 2, 2021 - Present
Lead a 6-person digital marketing team owning SEO, AEO, GEOF, PPC, paid social, and CRM strategy across a multi-brand portfolio generating $10M+ in annual revenue. Built and led Answer Engine Optimization (AEO) and Generative Engine Optimization (GEOF/AI) programs to strengthen brand visibility across AI overviews and tools like ChatGPT and Perplexity, driving a 65% year-over-year increase in AI-driven referral traffic. Owned end-to-end organic search covering technical SEO, content, link building, and schema/structured data, growing organic sessions by 140% and organic revenue by 90% over 24 months using tools including Ahrefs, SEMrush, and Screaming Frog. Managed an $80K+/month paid media budget across Google Ads, Meta Ads, and LinkedIn Ads, improving blended ROAS by 38% via audience segmentation, bid strategy optimization, and creative testing. Directed CRM and lifecycle marketing in HubSpot, including lead scoring/nurture workflows that lifted MQL-to-SQL conversion by 27%. Partnere
Senior Digital Marketing Manager at Hirly
February 1, 2021 - Present
Lead a 6-person digital marketing team delivering SEO, AEO, GEO, PPC, paid social, and CRM strategy across a multi-brand portfolio generating $10M+ in annual revenue. Built answer engine optimization (AEO) and generative engine optimization (GEO) programs to strengthen brand visibility across AI overviews and platforms like ChatGPT and Perplexity, driving a 65% year-over-year increase in AI-driven referral traffic. Owned end-to-end organic search strategy (technical SEO, content, link building, schema/structured data) using Ahrefs, SEMrush, and Screaming Frog, growing organic sessions by 140% and organic revenue by 90% over 24 months. Managed $80K+ monthly paid media budgets across Google Ads, Meta Ads, and LinkedIn Ads, improving blended ROAS by 38% through audience segmentation, bid optimization, and creative testing. Led HubSpot lifecycle and direct CRM workflows, improving lead scoring and nurturing performance to lift MQL-to-SQL conversion by 27%. Partnered with sales, product, an
Director of Marketing at North Aware
January 1, 2015 - February 1, 2020
Managed SEO and PPC strategy for a portfolio of 12+ client accounts across e-commerce, SaaS, and local services, consistently exceeding traffic and lead-generation KPIs. Led technical SEO audits, on-page optimization, and link-building campaigns growing average client organic traffic by 75% within 12 months. Planned and optimized Google Ads and Meta Ads with monthly budgets exceeding $50K, reducing average cost per lead by 30%. Introduced answer-engine and featured-snippet optimization tactics ahead of industry adoption, improving zero-click visibility for key client search terms. Implemented CRM workflows in HubSpot and Zoho to connect SEO/PPC lead capture with sales follow-up, improving lead response time and close rates.
Director of Marketing and Growth at North Aware
January 1, 2015 - February 1, 2020
Managed SEO and PPC strategy for a portfolio of 12+ client accounts across e-commerce, SaaS, and local services, consistently exceeding traffic and lead-generation KPIs. Led technical SEO audits, on-page optimization, and link-building campaigns that increased average client organic traffic by 75% within 12 months. Planned and optimized Google Ads and Meta Ads campaigns with monthly budgets exceeding $50K, reducing average cost per lead by 30%. Introduced early answer-engine and featured-snippet optimization tactics ahead of industry adoption, improving zero-click visibility for key client search terms. Implemented CRM workflows in HubSpot and Zoho to connect SEO/PPC lead capture with sales follow-up, improving lead response time and close rates. Mentored two junior marketing associates on SEO fundamentals, reporting, and campaign management.
Digital Campaign Manager at FanXchange
January 1, 2014 - February 1, 2015
Conducted keyword research, on-page optimization, and monthly SEO reporting for 8+ client websites, contributing to an average 40% increase in organic traffic within the first year. Supported senior PPC managers with setup and monitoring of Google Ads campaigns (keyword research, ad copy A/B testing, performance tracking). Supported social media advertising efforts on Facebook and Instagram, including audience targeting and creative coordination. Maintained Google Search Console and Google Analytics tracking, identifying and flagging technical SEO issues such as broken links, crawler errors, and slow page speed. Built foundational CRM and email marketing expertise by supporting list segmentation and campaign scheduling.

Education

Bachelor of Science at University of Toronto
October 1, 2008 - October 1, 2012
Bachelor of Science at University of Toronto
October 1, 2008 - October 1, 2012

Qualifications

Google Ads Certification (Search, Display, Shopping)
January 11, 2030 - July 31, 2026
SEMrush SEO Toolkit Certification
January 11, 2030 - July 31, 2026
Google Analytics 4 (GA4) Certification
January 11, 2030 - July 31, 2026
Meta Blueprint – Social Media Marketing Certification
January 11, 2030 - July 31, 2026
HubSpot Content Marketing & Inbound Marketing Certification
January 11, 2030 - July 31, 2026
HubSpot Content Marketing & Inbound Marketing Certification (as listed)
January 11, 2030 - July 31, 2026
Google Ads Certification (Search, Display, Shopping)
January 11, 2030 - July 31, 2026
SEMrush SEO Toolkit Certification
January 11, 2030 - July 31, 2026
Google Analytics 4 (GA4) Certification
January 11, 2030 - July 31, 2026
Meta Blueprint – Social Media Marketing Certification
January 11, 2030 - July 31, 2026
HubSpot Content Marketing & Inbound Marketing Certification
January 11, 2030 - July 31, 2026

Industry Experience

Software & Internet, Professional Services, Retail, Other, Media & Entertainment