Senior brand designer and brand strategist with 18+ years of experience transforming business goals into distinctive visual identities and cohesive brand systems across digital and physical touchpoints. Combines strategic thinking, strong visual sensitivity, and hands-on execution to build scalable branding frameworks. Leads brand strategy, positioning, creative direction, and visual identity development for businesses and professionals. Manages end-to-end projects including campaigns, catalogs, web and presentation assets, photo direction, and team coordination—ensuring clear differentiation and consistent high-quality brand execution across multiple brands.…

Este r A ra g on és F erré Abou t M e Sk

Senior brand designer and brand strategist with 18+ years of experience transforming business goals into distinctive visual identities and cohesive brand systems across digital and physical touchpoints. Combines strategic thinking, strong visual sensitivity, and hands-on execution to build scalable branding frameworks. Leads brand strategy, positioning, creative direction, and visual identity development for businesses and professionals. Manages end-to-end projects including campaigns, catalogs, web and presentation assets, photo direction, and team coordination—ensuring clear differentiation and consistent high-quality brand execution across multiple brands.…

Available to hire

Senior brand designer and brand strategist with 18+ years of experience transforming business goals into distinctive visual identities and cohesive brand systems across digital and physical touchpoints. Combines strategic thinking, strong visual sensitivity, and hands-on execution to build scalable branding frameworks.

Leads brand strategy, positioning, creative direction, and visual identity development for businesses and professionals. Manages end-to-end projects including campaigns, catalogs, web and presentation assets, photo direction, and team coordination—ensuring clear differentiation and consistent high-quality brand execution across multiple brands.

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Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Intermediate

Work Experience

Freelance Brand Designer & Brand Strategist
January 1, 2023 - Present
Provided brand strategy and design services remotely, supporting entrepreneurs with branding and mentoring. Focused on building stronger and more consistent brands through collaboration with multidisciplinary teams, emphasizing trust, clear communication, shared responsibility, and positive team culture.
Senior Brand Designer & Brand Strategist at Fashion Companies
January 1, 2012 - December 31, 2023
Developed and evolved distinctive visual identities, brand systems, and creative concepts across four brands in the textile industry. Led and managed brand guidelines, creative direction, and art direction across campaign concepting, briefs, photo shoot direction, and final delivery. Created digital and physical brand assets across campaigns, catalogs, websites, presentations, sales materials, and customer touchpoints, maintaining visual consistency and clear differentiation across brands. Coordinated photographers, designers, suppliers, and production teams; managed multiple projects simultaneously, prioritizing deadlines and budgets. Created brand strategies, visual identities, naming, logos, and campaign concepts for clients across different sectors, translating business goals into distinctive visual concepts and brand experiences.
Co-founder and brand designer at SALT & PEPPER
January 1, 2009 - January 1, 2012
Developed brand strategies, visual identities, naming, logos, and creative concepts for clients across different sectors. Created brand applications, websites, digital campaigns, and marketing materials. Translated client briefs and business needs into visual concepts and design solutions. Managed projects end-to-end, including client presentations, proposals, budgets, deadlines, and collaborators.
Head of Design and Advertising at Newspapers and Magazines / Tarragona
January 1, 2006 - December 31, 2012
Led design and advertising for newspapers and magazines, managing brand/differentiation-oriented visual communication materials. Designed advertising and corporate communication assets, managed visual content and infographics, and coordinated editorial and production teams to ensure visual consistency and high-quality standards.

Education

Online Marketing and Sales at Valydo Business School
January 1, 2023 - January 1, 2024
Graphic design at EADT SCHOOL
September 1, 2003 - June 30, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Manufacturing, Retail, Software & Internet, Travel & Hospitality, Healthcare
    New brand and digital system for a data consultancy

    Challenge
    Transform a technical data consultancy into a clear, distinctive and human brand.

    My role
    Brand strategy, positioning, creative concept, verbal and visual identity and campaign design.
    I created the Lighthouse of Truth methodology, structured the service portfolio and developed the naming system, including The Map, The Bridges and The Lighthouse

    Creative idea
    “Connecting data islands”: A visual and verbal metaphor that turns fragmented business information into a clear route for decision-making.

    Deliverables
    Brand identity, messaging system, social campaign, lead-generation assets and digital content templates.

    Outcome
    A coherent system that made a complex service easier to understand and communicate.