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Creative Director and brand advisor with 20+ years shaping product and brand direction across global fashion and lifestyle. I bring clarity, taste, and a distinct point of view—turning brand strategy into cohesive visual languages, season narratives, and precise product execution. Known for setting brand vision with an exacting eye for details from packaging and labeling to construction and finish, I lead and evolve collections for women’s and men’s categories across price points from opening to luxury. I also use AI-assisted creative workflows (e.g., Midjourney, Adobe Firefly) to accelerate concept development and support sustainable, efficient design processes.…Creative Director and brand advisor with 20+ years shaping product and brand direction across global fashion and lifestyle. I bring clarity, taste, and a distinct point of view—turning brand strategy into cohesive visual languages, season narratives, and precise product execution. Known for setting brand vision with an exacting eye for details from packaging and labeling to construction and finish, I lead and evolve collections for women’s and men’s categories across price points from opening to luxury. I also use AI-assisted creative workflows (e.g., Midjourney, Adobe Firefly) to accelerate concept development and support sustainable, efficient design processes.

Nicolle Arbour Stanley

Creative Director, Art Director, Brand Strategist, +5

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Creative Director and brand advisor with 20+ years shaping product and brand direction across global fashion and lifestyle. I bring clarity, taste, and a distinct point of view—turning brand strategy into cohesive visual languages, season narratives, and precise product execution. Known for setting brand vision with an exacting eye for details from packaging and labeling to construction and finish, I lead and evolve collections for women’s and men’s categories across price points from opening to luxury. I also use AI-assisted creative workflows (e.g., Midjourney, Adobe Firefly) to accelerate concept development and support sustainable, efficient design processes.…Creative Director and brand advisor with 20+ years shaping product and brand direction across global fashion and lifestyle. I bring clarity, taste, and a distinct point of view—turning brand strategy into cohesive visual languages, season narratives, and precise product execution. Known for setting brand vision with an exacting eye for details from packaging and labeling to construction and finish, I lead and evolve collections for women’s and men’s categories across price points from opening to luxury. I also use AI-assisted creative workflows (e.g., Midjourney, Adobe Firefly) to accelerate concept development and support sustainable, efficient design processes.

Available to hire

Creative Director and brand advisor with 20+ years shaping product and brand direction across global fashion and lifestyle. I bring clarity, taste, and a distinct point of view—turning brand strategy into cohesive visual languages, season narratives, and precise product execution.

Known for setting brand vision with an exacting eye for details from packaging and labeling to construction and finish, I lead and evolve collections for women’s and men’s categories across price points from opening to luxury. I also use AI-assisted creative workflows (e.g., Midjourney, Adobe Firefly) to accelerate concept development and support sustainable, efficient design processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Director & Brand Advisor at Misty Cliffs (Independent)

January 1, 2023 - Present

Embedded creative partner to the founder, shaping brand identity, visual language, packaging, and end-to-end creative direction from launch. Conceives and produces marketing materials, directs photoshoots, oversees social content, and manages an external marketing agency across brand decisions and execution.

Global Design Director, Men's Tops at Levi Strauss & Co.

January 1, 2020 - December 31, 2023

Led global product and creative direction for Men’s Tops across the Red Tab business, spanning multiple price tiers and international markets. Reset core tops programs (shirtings, tees, fleece) with exacting focus on fabrics, stitching, labeling, buttons, collar shapes, and naming. Managed a global design team and led creative development of the Gold Tab athleisure collection (brand identity, styling, color, silhouette). Championed CLO 3D adoption to improve speed, reduce sampling costs, and support sustainability goals.

Global Design Director, Collections & Collaborations at Levi Strauss & Co.

January 1, 2014 - December 31, 2020

Directed collections including Made & Crafted and other Levi’s lines (women’s and men’s) across opening price point through premium. Spearheaded collaborations with high-profile creatives and brands (e.g., Virgil Abloh, Vetements, Naomi Osaka, Lily Aldridge) and supported Levi’s cultural relevance through global storytelling and Paris Fashion Week presence. Managed omnichannel look and feel, from concept and seasonal storytelling (color palettes, prints, silhouettes) to packaging, labeling, signature details, and stitching; presented executive seasonal strategy across global markets.

Global Senior Designer, Women's Tops at Levi Strauss & Co.

January 1, 2011 - December 31, 2014

Contributed to the inaugural unified global women’s collection by defining a cohesive brand point of view for tops, dresses, outerwear, and core categories beyond denim bottoms. Conducted international market research and product development travel across Europe and Asia to inform seasonal direction and ensure global relevance.

Global VP Design, Women's at Hurley (Nike - owned)

January 1, 2009 - December 31, 2010

Led women’s design direction, translating Nike innovation and technology frameworks into youthful lifestyle clothing and swim collections with clear seasonal storytelling. Collaborated with technical teams at Nike headquarters on technical swim and outerwear, integrating performance innovation into Hurley aesthetics. Led collaborations with Disney and Pendleton and managed licensee relationships across swim, children’s, and accessories while maintaining brand standards across external partners.

Women's Designer, Knits at J.Crew

January 1, 2003 - December 31, 2008

Designed women’s knitwear categories across seasonal collections and product direction during a peak creative era. Initiated and developed the graphic tees program, establishing a significant and enduring business for the brand. Contributed to women’s knit collections under Jenna Lyons and Marissa Webb.