Senior Product Designer at Genie AI

Directed end-to-end product design across 25+ AI-native SaaS platforms (FinTech, Pharma, eCommerce, enterprise operations), enabling founders and product teams to launch LLM-powered automation products ~30% faster through scalable AI-first UX systems. Designed conversational UX, agentic workflows, and generative interaction systems that improved task success rate by 32% and increased product conversion metrics by 25% across enterprise and startup engagements. Partnered directly with founders, C-suite stakeholders, engineers, and AI teams to define product strategy, UX architecture, monetization direction, and go-to-market experience for early-stage and scaling AI ventures. Built enterprise-grade design systems, reusable component libraries, and AI-assisted prototyping pipelines using Figma, Cursor, and Lovable—reducing iteration cycles ~50% while improving scalability and development velocity.

Founding Product Designer at Pilgrim Founding

Redesigned core eCommerce user journeys across discovery, checkout, and retention flows, generating $300K+ incremental revenue within one week and improving conversion metrics using behavioral analytics and experimentation frameworks. Executed A/B testing, usability testing, and CRO initiatives that increased campaign engagement by 30%+, reduced funnel friction, and improved purchase completion rates across high-traffic customer flows. Optimized lifecycle and checkout experiences using behavioral insights and funnel analysis, improving repeat-user engagement by ~20% and strengthening retention loops. Collaborated with growth, marketing, and lifecycle teams to align UX decisions with retention, CAC, LTV, and revenue goals while improving experimentation speed and launch readiness.

Founding Product Designer at Pilgrim

Redesigned core eCommerce user journeys across discovery, checkout, and retention flows, generating $300K+ incremental revenue within one week and improving conversion metrics via behavioral analytics and experimentation frameworks. Executed A/B testing, usability testing, and CRO initiatives that increased campaign engagement by 30%+, reduced funnel friction, and improved purchase completion rates across high-traffic customer flows. Optimized lifecycle and checkout experiences using behavioral insights and funnel analysis, improving repeat-user engagement by ~20% and strengthening customer retention loops. Collaborated with growth, marketing, and lifecycle teams to align UX decisions with retention, CAC, LTV, and revenue goals while improving experimentation speed and launch readiness.

Consulting Senior UX & Product Strategy Consultant at TheM (Consulting)

Led UX strategy and product execution for FinTech and SaaS platforms, partnering with founders, product leaders, engineers, and stakeholders to deliver scalable experiences that increased MAU by 24% and improved conversion rates by up to 90%. Directed multi-disciplinary design teams and agile collaboration workflows across concurrent client engagements, improving sprint efficiency, delivery consistency, and stakeholder alignment by ~30%. Conducted UX audits, heuristic evaluations, usability testing, and product discovery workshops, translating insights into scalable user flows, investor-facing prototypes, and shipped product experiences contributing to $2M+ in funding enablement.

Consulting Senior UX & Product Strategy Consultant at THEM Consulting

Led UX strategy and product execution for FinTech and SaaS platforms, partnering with founders, product leaders, engineers, and stakeholders to deliver scalable experiences that increased MAU by 24% and improved conversion rates by up to 90%. Directed multidisciplinary design teams and agile collaboration workflows across concurrent client engagements, improving sprint efficiency, delivery consistency, and stakeholder alignment by ~30%. Conducted UX audits, heuristic evaluations, usability testing, and product discovery workshops—translating insights into scalable user flows, investor-facing prototypes, and shipped product experiences contributing to $2M+ in funding enablement.

Spearheaded UX redesign initiatives for a FinTech platform serving 1M+ users, improving onboarding, transaction, and activation experiences that contributed to the company’s ~$75M acquisition by PhonePe. Delivered data-driven UX optimizations through A/B testing, funnel analysis, usability testing, and behavioral analytics, increasing engagement metrics by ~20% and improving usability across critical financial workflows. Built scalable design systems and reusable UI frameworks in agile product environments, improving sprint efficiency by 15%, reducing inconsistencies between design and engineering implementation, and strengthening cross-functional collaboration.