Kaitlin Banafsheha is an Art Director and Designer working at the intersection of brand, image, and culture. Her practice builds immersive visual worlds for luxury and fashion clients—shaping identity through visual systems, film, fine art, casting, and emerging image technologies. She has collaborated with Saint Laurent, Miu Miu, Violet Grey, Cult Gaia, The Carlyle, and The New York Philharmonic, among others, directing campaigns and building design systems that merge storytelling, craft, and cultural moments.

Kaitlin Banafsheha

Kaitlin Banafsheha is an Art Director and Designer working at the intersection of brand, image, and culture. Her practice builds immersive visual worlds for luxury and fashion clients—shaping identity through visual systems, film, fine art, casting, and emerging image technologies. She has collaborated with Saint Laurent, Miu Miu, Violet Grey, Cult Gaia, The Carlyle, and The New York Philharmonic, among others, directing campaigns and building design systems that merge storytelling, craft, and cultural moments.

Available to hire

Kaitlin Banafsheha is an Art Director and Designer working at the intersection of brand, image, and culture. Her practice builds immersive visual worlds for luxury and fashion clients—shaping identity through visual systems, film, fine art, casting, and emerging image technologies.

She has collaborated with Saint Laurent, Miu Miu, Violet Grey, Cult Gaia, The Carlyle, and The New York Philharmonic, among others, directing campaigns and building design systems that merge storytelling, craft, and cultural moments.

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Work Experience

Design Director (Contract) at VIOLET GREY
April 1, 2026 - October 1, 2026
Led brand creative direction across all channels, ensuring visual consistency and luxury positioning. Designed and updated e-commerce assets including homepages and PDPs. Partnered with marketing and product teams to create campaigns that merge storytelling with commerce. Oversaw external collaborators and managed cross-disciplinary creative projects. Developed scalable design systems and brand guidelines to support growth and brand equity.
Art Director & Designer at MAZARINE GROUP
February 1, 2026 - Present
Art directed and designed a full Rive Droite line in collaboration with the creative team, rooted in the visual world of the Summer and Fall 2026 collections. Worked across RFPs (new business pitches) and live brand activations and collaborations for global luxury clients. Heavy focus on Saint Laurent, including concepting and art directing campaigns for Chinese market cultural moments such as Lunar New Year, Qixi, and Valentine’s Day, plus global Rive Droite product launches and activations. Art directed creative for the Saint Laurent Met Gala after-party. Designed and art directed pitch and presentation decks for Dom Pérignon, Vacheron Constantin, Rolex, Miu Miu, and Prada.
Founder at Independent creative studio (New York & Los Angeles)
March 1, 2025 - Present
Leads creative ideation, brand development, and visual systems for emerging and established brands including Galerie on Sunset, Etiq, and The Carlyle Hotel. Works across campaigns, print, digital, and spatial applications—bridging concept and craft. Partners with founders, creative teams, and cultural institutions to build enduring, emotionally intelligent brands.
Founder at Independent creative studio
March 1, 2025 - Present
Leads creative ideation, brand development, and visual systems for emerging and established brands including Galerie on Sunset, Etiq, and The Carlyle Hotel. Works across campaigns, print, digital, and spatial applications—bridging concept and craft. Partners with founders, creative teams, and cultural institutions to build enduring, emotionally intelligent brands.
Visual Designer at Mercury
April 1, 2022 - March 1, 2025
Developed performance-focused creative for paid social, display, and digital advertising across multiple formats and platforms. Art directed and designed Mercury’s Meridian magazine and Culture Book, managing external talent and ensuring visual consistency. Created scalable visual systems and marketing campaigns, bridging creative design with data visualization while expanding sub-identities and scaling brand assets. Designed systems for blog illustrations, internal events, and custom event hubs. Developed guidelines for photography, color usage, and marketing assets.
Visual Designer at OGI LVY
September 1, 2021 - April 1, 2022
Part of the design team responsible for the brand identity of The New York Philharmonic.
Visual Designer at OGILVY
August 31, 2021 - March 31, 2022
Part of the design team responsible for the brand identity of The New York Philharmonic.

Education

B.S. in Consumer Behavior at University of Wisconsin–Madison
January 1, 2021 - January 1, 2021
Certificate in Graphic Design at University of Wisconsin–Madison
January 1, 2021 - January 1, 2021
B.S. in Consumer Behavior; Certificate in Graphic Design at University of Wisconsin–Madison
January 1, 2021 - January 1, 2021
Continuing Education — Experiencing Brands through Interaction Design at School of Visual Arts
January 1, 2023 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality