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Sound branding strategist, music producer, and audio engineer with 20+ years of experience creating sonic identities and music that connect emotion, identity, and strategy. Founder of Laika 03, leading the development of brand sound systems and AI-enabled creative workflows across Colombia and Latin America. Award-recognized for producing and directing voice casting, talent selection, and international projects for leading brands (e.g., Coca-Cola, PepsiCo, Movistar). Combines craft, sensitivity, and technology—integrating composition, music direction, sound design, and strategic AI use to build memorable differentiation through sound.…Sound branding strategist, music producer, and audio engineer with 20+ years of experience creating sonic identities and music that connect emotion, identity, and strategy. Founder of Laika 03, leading the development of brand sound systems and AI-enabled creative workflows across Colombia and Latin America. Award-recognized for producing and directing voice casting, talent selection, and international projects for leading brands (e.g., Coca-Cola, PepsiCo, Movistar). Combines craft, sensitivity, and technology—integrating composition, music direction, sound design, and strategic AI use to build memorable differentiation through sound.

CARLOS EDUARDO CALVO

Sound Engineer, Music Producer, Sound Designer, +4

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Sound branding strategist, music producer, and audio engineer with 20+ years of experience creating sonic identities and music that connect emotion, identity, and strategy. Founder of Laika 03, leading the development of brand sound systems and AI-enabled creative workflows across Colombia and Latin America. Award-recognized for producing and directing voice casting, talent selection, and international projects for leading brands (e.g., Coca-Cola, PepsiCo, Movistar). Combines craft, sensitivity, and technology—integrating composition, music direction, sound design, and strategic AI use to build memorable differentiation through sound.…Sound branding strategist, music producer, and audio engineer with 20+ years of experience creating sonic identities and music that connect emotion, identity, and strategy. Founder of Laika 03, leading the development of brand sound systems and AI-enabled creative workflows across Colombia and Latin America. Award-recognized for producing and directing voice casting, talent selection, and international projects for leading brands (e.g., Coca-Cola, PepsiCo, Movistar). Combines craft, sensitivity, and technology—integrating composition, music direction, sound design, and strategic AI use to build memorable differentiation through sound.

Available to hire

Sound branding strategist, music producer, and audio engineer with 20+ years of experience creating sonic identities and music that connect emotion, identity, and strategy. Founder of Laika 03, leading the development of brand sound systems and AI-enabled creative workflows across Colombia and Latin America.

Award-recognized for producing and directing voice casting, talent selection, and international projects for leading brands (e.g., Coca-Cola, PepsiCo, Movistar). Combines craft, sensitivity, and technology—integrating composition, music direction, sound design, and strategic AI use to build memorable differentiation through sound.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Founder / Creative Director / Audio Engineer at Laika 03 S.A.S.

January 1, 2004 - Present

Developed sonic identities for leading brands across Colombia and LATAM. Composed and produced music for commercial campaigns, integrated marketing activations, digital content, and audio brand/dialogue pieces. Created methodologies based on marketing insights and music psychology for effective sound branding. Directed voice casting, talent selection, and performance direction, and produced award-winning international projects. Collaborated with regional advertising agencies in the creation and execution of creative proposals aligned to brand strategy. Integrated AI-driven workflows into creative processes.

University Teacher at Politécnico Grancolombiano

January 1, 2003 - January 1, 2005

Taught sound, radio production, and music production.

University Teacher at Universidad Politécnico Grancolombiano

January 1, 2003 - January 1, 2005

Taught sound, radio production, and music production, supporting students with technical audio production and creative workflows.

Audio Producer / Sound Commercial Publicitario at Sonido Comercial Publicitario Ltda.

January 1, 1999 - January 1, 2004

Produced music for high-profile advertising campaigns. Responsible for recording, editing, mixing, and audio post-production. Developed creative proposals aligned with brand strategy and supported project planning and execution.

Audio Producer / Music Producer at Audio Produce Sonido Comercial Publicitario Ltda.

January 1, 1999 - January 1, 2004

Produced music for high-profile advertising campaigns including recording, editing, mixing, and audio post-production. Developed creative proposals aligned with brand strategy, supported project planning and execution, and ensured production deliverables for commercial and digital media needs.

Recording Engineer at Triple A Records

January 1, 1998 - Present

Recorded studio sessions for tropical and folkloric music productions. Managed studio recording workflows to support artists and production requirements.