I’m a brand and packaging designer who helps businesses build market-disrupting brands that stand out on the shelf, connect with customers, and create lasting market impact. I bring a magnetic approach combining brand positioning, visual identity design, packaging systems, and consumer-focused creative execution. Over the years, I’ve worked across food & beverage, FMCG, skincare, beauty, cosmetics, supplements, fashion, hospitality, health & wellness, and consumer products—using market and customer behavior insights to influence purchasing decisions. I believe great design goes beyond aesthetics: strong brands are built through strategy, consistency, and meaningful visual experiences that create trust and recognition.

Hassan Zafar

I’m a brand and packaging designer who helps businesses build market-disrupting brands that stand out on the shelf, connect with customers, and create lasting market impact. I bring a magnetic approach combining brand positioning, visual identity design, packaging systems, and consumer-focused creative execution. Over the years, I’ve worked across food & beverage, FMCG, skincare, beauty, cosmetics, supplements, fashion, hospitality, health & wellness, and consumer products—using market and customer behavior insights to influence purchasing decisions. I believe great design goes beyond aesthetics: strong brands are built through strategy, consistency, and meaningful visual experiences that create trust and recognition.

Available to hire

I’m a brand and packaging designer who helps businesses build market-disrupting brands that stand out on the shelf, connect with customers, and create lasting market impact. I bring a magnetic approach combining brand positioning, visual identity design, packaging systems, and consumer-focused creative execution.

Over the years, I’ve worked across food & beverage, FMCG, skincare, beauty, cosmetics, supplements, fashion, hospitality, health & wellness, and consumer products—using market and customer behavior insights to influence purchasing decisions. I believe great design goes beyond aesthetics: strong brands are built through strategy, consistency, and meaningful visual experiences that create trust and recognition.

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Language

Urdu
Fluent
English
Advanced
Arabic
Beginner

Work Experience

Brand & Packaging Designer at IZOCB
January 1, 2024 - Present
Packaging & Brand Designer at Baitem Studio
January 1, 2022 - January 1, 2023
Brand Identity & Packaging Designer at Tele Mall LLC
January 1, 2021 - January 1, 2022

Education

Design Diploma at SLC College
January 1, 2016 - January 1, 2016
Bachelor of Arts at NCA
January 1, 2019 - January 1, 2019
Bachelor of Arts at Bahria University
January 1, 2019 - January 1, 2024
UI/UX Design diploma at Google Garage
January 1, 2019 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Education, Healthcare, Media & Entertainment, Travel & Hospitality, Manufacturing