Assistant Marketing Manager — Branding, Digital Marketing & Content Strategy at JXING Tech

Develop end-to-end brand identity systems for SME clients, including brand guides, brand kits, color palettes, typography hierarchies, visual style frameworks, and tone-of-voice documentation. Architect and execute multi-platform social media strategies (Instagram, Facebook, LinkedIn, TikTok) aligned to funnel stages and business objectives using monthly content calendars and platform-native creative. Design and launch paid media campaigns across Meta Ads, Google SEM, and TikTok Ads, including audience architecture, campaign structure, keyword intelligence, budget frameworks, and performance reporting. Produce fully SEO-optimized WordPress blogs using keyword research and on-page optimization. Create client-ready strategy decks and performance reports, and use AI tools across content creation and rapid prototyping to ensure cohesive, conversion-focused brand experiences. Collaborate with clients to align messaging across social content, landing pages, and ad creatives.

Marketing & Inside Sales Executive at DeltaFrontier

Spearheaded B2B marketing campaigns for smart workspace, AIoT, and security solutions across Southeast Asia to increase product visibility. Led SEO content strategy, email marketing (EDMs), and LinkedIn campaigns targeting enterprise decision-makers. Managed a company website revamp to improve information architecture, product content depth, UX, and conversions. Produced brochures, product videos, and marketing collateral for exhibitions and trade shows. Supported inside sales operations using Bitrix24 CRM for lead pipeline management, opportunity tracking, and sales process optimization.

Lecturer — Digital & Textile Design at NFC-Institute of Engineering & Technology

Delivered undergraduate courses in digital and textile design. Developed course curricula, supervised student projects, and coordinated industry linkages.