Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Multidisciplinary designer with 5+ years’ experience delivering branding, placemaking, and visual communication projects across public and private sectors. I lead tenders, guide multidisciplinary teams, and shape project workflows while partnering closely with clients and stakeholders to build alignment and meaningful outcomes. My work spans brand strategy and visual communication across digital and physical platforms—recognized by regional and international awards. I’m inspired by perspectives beyond design, using travel, culture, and everyday observations to create solutions that are strategically grounded, creatively impactful, and built for lasting relevance.…Multidisciplinary designer with 5+ years’ experience delivering branding, placemaking, and visual communication projects across public and private sectors. I lead tenders, guide multidisciplinary teams, and shape project workflows while partnering closely with clients and stakeholders to build alignment and meaningful outcomes. My work spans brand strategy and visual communication across digital and physical platforms—recognized by regional and international awards. I’m inspired by perspectives beyond design, using travel, culture, and everyday observations to create solutions that are strategically grounded, creatively impactful, and built for lasting relevance.

Crystal Koo

Designer, Brand Designer, Graphic Designer, +3





Multidisciplinary designer with 5+ years’ experience delivering branding, placemaking, and visual communication projects across public and private sectors. I lead tenders, guide multidisciplinary teams, and shape project workflows while partnering closely with clients and stakeholders to build alignment and meaningful outcomes. My work spans brand strategy and visual communication across digital and physical platforms—recognized by regional and international awards. I’m inspired by perspectives beyond design, using travel, culture, and everyday observations to create solutions that are strategically grounded, creatively impactful, and built for lasting relevance.…Multidisciplinary designer with 5+ years’ experience delivering branding, placemaking, and visual communication projects across public and private sectors. I lead tenders, guide multidisciplinary teams, and shape project workflows while partnering closely with clients and stakeholders to build alignment and meaningful outcomes. My work spans brand strategy and visual communication across digital and physical platforms—recognized by regional and international awards. I’m inspired by perspectives beyond design, using travel, culture, and everyday observations to create solutions that are strategically grounded, creatively impactful, and built for lasting relevance.

Available to hire

Multidisciplinary designer with 5+ years’ experience delivering branding, placemaking, and visual communication projects across public and private sectors. I lead tenders, guide multidisciplinary teams, and shape project workflows while partnering closely with clients and stakeholders to build alignment and meaningful outcomes.

My work spans brand strategy and visual communication across digital and physical platforms—recognized by regional and international awards. I’m inspired by perspectives beyond design, using travel, culture, and everyday observations to create solutions that are strategically grounded, creatively impactful, and built for lasting relevance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Malay

Intermediate

Chinese

Fluent

Work Experience

Senior Designer at PLUS Collaboratives

March 1, 2021 - Present

Led multidisciplinary projects from research and concept development through visual communication strategy and delivery across digital and physical platforms. Oversaw and executed branding, campaigns, outdoor applications, publications, brand activations, web and video production. Managed end-to-end project delivery, leading cross-functional teams (designers, illustrators, writers) while coordinating client relationships and stakeholder communications for public and private sector work. Co-curated and delivered two district-scale community-based placemaking festivals across cultural and retail precincts, managing outreach and collaboration with 100+ stakeholders including government agencies, corporate partners, brands, F&B/retail operators, designers, and creatives.

Graphic Design Intern at Cohorted Communications

December 1, 2019 - March 1, 2020

Supported the marketing team with visual content for email campaigns and social media to help drive sales and brand engagement. Conceptualised and presented ideas to the Creative Director, delivering a series of four seasonal graphic illustrations and packaging designs for beauty boxes.

Design Intern at PLUS Collaboratives

June 1, 2018 - August 1, 2018

Supported brand identity development through research, ideation, and collaboration with the design director. Conducted user behaviour case studies to inform and strengthen design decisions. Produced graphic illustrations and editorial layouts for a government exhibition project. Assisted with on-site supervision and installation execution.

Architectural Intern at StudioISH Architect

April 1, 2015 - June 1, 2015

Assisted senior architects with technical architectural drawings and project documentation. Produced high-quality 3D visualisations (interior and exterior) using SketchUp to refine plans and visuals for client presentations.