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B2B marketer with 10+ years of experience building marketing strategies from the ground up—brand positioning, content planning, lead generation funnels, and go-to-market execution for tech vendors. Passionate about translating customer pain points into clear value propositions and measurable growth. Known for driving conversion and pipeline results through strategic messaging, SEO, and performance channels. Experienced in global product marketing, rebranding, website/content rewrites, and reporting frameworks that connect KPIs to revenue impact.…B2B marketer with 10+ years of experience building marketing strategies from the ground up—brand positioning, content planning, lead generation funnels, and go-to-market execution for tech vendors. Passionate about translating customer pain points into clear value propositions and measurable growth. Known for driving conversion and pipeline results through strategic messaging, SEO, and performance channels. Experienced in global product marketing, rebranding, website/content rewrites, and reporting frameworks that connect KPIs to revenue impact.

Helena Muns

Digital Marketer, Marketing Consultant, SEO Expert, +2

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B2B marketer with 10+ years of experience building marketing strategies from the ground up—brand positioning, content planning, lead generation funnels, and go-to-market execution for tech vendors. Passionate about translating customer pain points into clear value propositions and measurable growth. Known for driving conversion and pipeline results through strategic messaging, SEO, and performance channels. Experienced in global product marketing, rebranding, website/content rewrites, and reporting frameworks that connect KPIs to revenue impact.…B2B marketer with 10+ years of experience building marketing strategies from the ground up—brand positioning, content planning, lead generation funnels, and go-to-market execution for tech vendors. Passionate about translating customer pain points into clear value propositions and measurable growth. Known for driving conversion and pipeline results through strategic messaging, SEO, and performance channels. Experienced in global product marketing, rebranding, website/content rewrites, and reporting frameworks that connect KPIs to revenue impact.

Available to hire

B2B marketer with 10+ years of experience building marketing strategies from the ground up—brand positioning, content planning, lead generation funnels, and go-to-market execution for tech vendors. Passionate about translating customer pain points into clear value propositions and measurable growth.

Known for driving conversion and pipeline results through strategic messaging, SEO, and performance channels. Experienced in global product marketing, rebranding, website/content rewrites, and reporting frameworks that connect KPIs to revenue impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Spanish; Castilian

Fluent

French

Advanced

German

Intermediate

Catalan; Valencian

Intermediate

Croatian

Intermediate

Work Experience

Strategic B2B Marketing Consultant

January 1, 2024 - Present

Developed comprehensive B2B marketing strategies including brand positioning, organic and paid content planning, lead generation funnels, and operational plans across brand awareness, acquisition, and growth. Achievements include rebranding and website content rewrite for an IT consultancy, improving website conversions by 3x, and building a strategic content plan for an IT security client that increased monthly website traffic from 3,000 to 10,000 visits in seven months.

Global Product Marketing Manager

January 1, 2022 - June 1, 2023

Contributed to go-to-market strategy for new features and product launches, ensuring adoption. Provided competitive intelligence and market trend analysis to inform product roadmap and launch success, including customer-centric discovery by interviewing clients to identify pain points and translate them into feature requirements. Owned value propositions and core messaging for different ICPs, improving conversion rate by 37% across marketing channels, and created sales enablement assets supporting sales teams and increasing sales-qualified lead-to-close rate by 23% in target markets.

Global Brand Content Manager

April 1, 2021 - December 1, 2021

Designed and executed a global content marketing strategy across multiple channels, including localization in 7 languages for international markets. Implemented automated reporting to track content KPIs and engagement metrics, informing future content strategy and increasing lead quality. Achievements include doubling organic traffic from 30K/month to 60K/month within nine months using a steady SEO content plan, reorganizing website structure and visitor journeys to improve brand consistency and navigation funnels (25% increase in time on page and click-through rates), and producing a steady pipeline of content (blog posts, infographics, case studies, ebooks) generating 500+ qualified leads.

Inbound Marketing Manager

April 1, 2020 - April 1, 2021

Managed and tracked marketing budget to ensure high ROI across demand generation and lead generation activities. Defined and established lead generation funnels, set frameworks for tracking marketing KPIs, and maintained clear performance visibility. Planned and oversaw three complete website redesigns for different company brands while ensuring brand consistency.

Content & Product Marketing Specialist

February 1, 2018 - April 1, 2020

Produced targeted content for different funnel stages to lift lead-to-MQL conversion rates. Crafted and optimized SEO content to secure top rankings for high-value keywords and boosted organic traffic by 33%.

Copywriter and Translator

June 1, 2013 - January 1, 2018

Wrote and translated thousands of documents, guides, books, blog posts, software interfaces, and other customer-facing materials for brands and organizations including TravelPerk, Gas Natural, Marionnaud, Petit Bateau, Greenpeace, Epson, Dubrovnik Tourism Board, and Thermofisher.