SHANAWAJ ABDULLAH

Led planning and execution of initiatives focused on digital democracy and civic participation. Managed cross-functional teams, volunteers, and international contributors. Organized digital events, campaigns, and community-driven programs aligned with organizational goals. Coordinated multiple projects to ensure timely delivery and strong team collaboration, improving internal communication and operational efficiency. Maintained stakeholder engagement and supported collaboration across international teams to increase community participation and advance the organization’s mission.

Developed and implemented marketing strategies to increase brand visibility, drive revenue growth, and maintain competitive positioning. Conducted market and competitor analysis, leveraged customer insights, led digital marketing initiatives, optimized campaigns via performance analysis, and managed CRM systems for guest loyalty and personalized outreach. Oversaw PR activities (press releases, media relations, crisis communication) and built partnerships with local businesses, tourism boards, and influencers. Planned and executed high-impact events, promotions, and offers to drive occupancy, while mentoring a marketing team and managing the marketing budget for ROI.

Developed and executed integrated marketing campaigns promoting hotel services, events, and packages. Managed social media platforms, content calendars, and online advertising to improve brand visibility. Coordinated with PR agencies, media houses, and influencers for coverage. Handled design and production of promotional materials, organized/assisted events and press conferences, and monitored budgets and campaign performance to optimize ROI. Supported revenue management and sales with marketing insights, while maintaining relationships with corporate clients, travel agencies, and hospitality partners.