Zineb Bousfiha

Contributed to the company’s organic growth by increasing YouTube performance to 1.1M+ views (+187%), 43K+ watch hours (+120%), and 5.6K+ subscribers (+93%), while improving Instagram engagement and generating qualified leads. Managed and expanded organic presence across YouTube, Instagram, and LinkedIn, developing content strategies to strengthen brand awareness and audience engagement. Created and optimized long-form and short-form content (videos, Shorts, Reels, carousels, thumbnails, scripts, captions, community posts) using SEO/AEO best practices. Developed marketing assets for webinars, product launches, Black Friday campaigns, lead magnets, email newsletters, advertisements, and landing pages. Designed lead magnets, course artwork, and supported a website redesign while maintaining consistent brand identity. Analyzed content performance and research (audience and competitors) and translated insights into improvements. Collaborated with cross-functional teams to launch educatio

Designed engaging lesson plans tailored to diverse learning styles. Managed classrooms and fostered an interactive learning environment.

Explored market positioning of the company and its products; identified strategic needs. Developed a solution to enable online payments through the company’s platform.