Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Digital Marketing & Social Media Specialist experienced in managing multi-platform social media, developing content strategies, and creating marketing assets for FE exam preparation courses. Skilled in content marketing, YouTube SEO/AEO, graphic design, branding, lead generation, and campaign execution. Passionate about creating engaging digital experiences that strengthen brand presence and drive audience growth.…Digital Marketing & Social Media Specialist experienced in managing multi-platform social media, developing content strategies, and creating marketing assets for FE exam preparation courses. Skilled in content marketing, YouTube SEO/AEO, graphic design, branding, lead generation, and campaign execution. Passionate about creating engaging digital experiences that strengthen brand presence and drive audience growth.

Zineb Bousfiha

Digital Marketer, Social Media Manager, SEO Expert, +2





Digital Marketing & Social Media Specialist experienced in managing multi-platform social media, developing content strategies, and creating marketing assets for FE exam preparation courses. Skilled in content marketing, YouTube SEO/AEO, graphic design, branding, lead generation, and campaign execution. Passionate about creating engaging digital experiences that strengthen brand presence and drive audience growth.…Digital Marketing & Social Media Specialist experienced in managing multi-platform social media, developing content strategies, and creating marketing assets for FE exam preparation courses. Skilled in content marketing, YouTube SEO/AEO, graphic design, branding, lead generation, and campaign execution. Passionate about creating engaging digital experiences that strengthen brand presence and drive audience growth.

Available to hire

Digital Marketing & Social Media Specialist experienced in managing multi-platform social media, developing content strategies, and creating marketing assets for FE exam preparation courses. Skilled in content marketing, YouTube SEO/AEO, graphic design, branding, lead generation, and campaign execution.

Passionate about creating engaging digital experiences that strengthen brand presence and drive audience growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

French

Advanced

Work Experience

Digital Marketing & Social Media Specialist at Genie Prep - Remote

August 1, 2024 - July 1, 2026

Contributed to the company’s organic growth by increasing YouTube performance to 1.1M+ views (+187%), 43K+ watch hours (+120%), and 5.6K+ subscribers (+93%), while improving Instagram engagement and generating qualified leads. Managed and expanded organic presence across YouTube, Instagram, and LinkedIn, developing content strategies to strengthen brand awareness and audience engagement. Created and optimized long-form and short-form content (videos, Shorts, Reels, carousels, thumbnails, scripts, captions, community posts) using SEO/AEO best practices. Developed marketing assets for webinars, product launches, Black Friday campaigns, lead magnets, email newsletters, advertisements, and landing pages. Designed lead magnets, course artwork, and supported a website redesign while maintaining consistent brand identity. Analyzed content performance and research (audience and competitors) and translated insights into improvements. Collaborated with cross-functional teams to launch educatio

English Instructor at Groupe Scolaire Amin - Fez

September 1, 2022 - June 1, 2024

Designed engaging lesson plans tailored to diverse learning styles. Managed classrooms and fostered an interactive learning environment.

Marketing Intern at Portnet - Casablanca

February 1, 2021 - May 1, 2021

Explored market positioning of the company and its products; identified strategic needs. Developed a solution to enable online payments through the company’s platform.

Marketing Intern at Mouhim - Casablanca

June 1, 2020 - August 1, 2020

Provided marketing research to target potential customers. Created user personas for a landing page on the company website. Organized focus groups with potential workers to develop a new marketing strategy.