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Growth marketing and client strategy professional with 8+ years of experience across agency, fintech, e-commerce and consumer brands. I lead full-funnel growth and end-to-end client account management—turning business goals into acquisition, conversion and retention plans. As a founder of a London-based growth consultancy, I run integrated marketing programs across Shopify/web, SEO, social and paid acquisition, analytics and CRO—while managing proposals, onboarding, reporting, optimisation, upselling and long-term client relationships.…Growth marketing and client strategy professional with 8+ years of experience across agency, fintech, e-commerce and consumer brands. I lead full-funnel growth and end-to-end client account management—turning business goals into acquisition, conversion and retention plans. As a founder of a London-based growth consultancy, I run integrated marketing programs across Shopify/web, SEO, social and paid acquisition, analytics and CRO—while managing proposals, onboarding, reporting, optimisation, upselling and long-term client relationships.

AYCA YILDIRIM

Growth Marketer, Marketing Strategist, Conversion Rate Optimization Expert, +2

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Growth marketing and client strategy professional with 8+ years of experience across agency, fintech, e-commerce and consumer brands. I lead full-funnel growth and end-to-end client account management—turning business goals into acquisition, conversion and retention plans. As a founder of a London-based growth consultancy, I run integrated marketing programs across Shopify/web, SEO, social and paid acquisition, analytics and CRO—while managing proposals, onboarding, reporting, optimisation, upselling and long-term client relationships.…Growth marketing and client strategy professional with 8+ years of experience across agency, fintech, e-commerce and consumer brands. I lead full-funnel growth and end-to-end client account management—turning business goals into acquisition, conversion and retention plans. As a founder of a London-based growth consultancy, I run integrated marketing programs across Shopify/web, SEO, social and paid acquisition, analytics and CRO—while managing proposals, onboarding, reporting, optimisation, upselling and long-term client relationships.

Available to hire

Growth marketing and client strategy professional with 8+ years of experience across agency, fintech, e-commerce and consumer brands. I lead full-funnel growth and end-to-end client account management—turning business goals into acquisition, conversion and retention plans.

As a founder of a London-based growth consultancy, I run integrated marketing programs across Shopify/web, SEO, social and paid acquisition, analytics and CRO—while managing proposals, onboarding, reporting, optimisation, upselling and long-term client relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Outfunnel

Intermediate

MetaMask

Beginner

Language

English

Fluent

Turkish

Fluent

Work Experience

Co-Founder & Growth Marketing Lead at Yuppa Socks

January 1, 2021 - Present

Co-founded and scaled a UK lifestyle brand across DTC, physical retail and international wholesale channels. Increased revenue by 40% within six months by integrating digital growth with offline retail expansion. Expanded into the US market by acquiring two international wholesale partners, generating 3,000 transactions. Led brand positioning, Shopify development, social and content strategy, campaign planning, pricing, channel development and retail partnerships. Established a London retail presence and secured a partnership with a major European vintage retailer.

Founder & Growth Marketing Consultant at Ohmazing

January 1, 2021 - Present

Founded a growth consultancy delivering 6–12 month project and retainer engagements for founder-led SMEs and consumer brands. Led client discovery, brand positioning and full-funnel strategy, translating commercial objectives into acquisition, conversion and retention plans. Managed end-to-end client lifecycle including pitching, proposals, onboarding, campaign delivery, reporting, optimisation, upselling and long-term relationship management. Built multi-channel growth programmes across websites, Shopify, SEO, social content, short-form video, influencer activity, email and Meta/Google paid media. Built VELOYOU’s digital growth system and created Leather Republic’s digital presence, driving measurable online sales through targeted social and paid campaigns.

Co-Founder & Commercial Growth Lead at Yuppa Socks

January 1, 2021 - Present

Co-founded and scaled a UK lifestyle brand across direct-to-consumer, physical retail and international wholesale channels. Increased revenue by 40% within six months by integrating digital growth with offline retail expansion. Expanded into the US market by acquiring two international wholesale partners and generating 3,000 transactions. Developed commercial strategy, Shopify platform, pricing, sales channels, marketing campaigns and retail partnerships, and opened a London physical retail presence.

Founder & Commercial Growth Consultant at Ohmazing

January 1, 2021 - Present

Founded a growth consultancy delivering 6–12 month project and retainer engagements for 10+ founder-led SMEs and consumer brands. Led commercial discovery, brand positioning and go-to-market strategy, translating business objectives into acquisition, conversion and retention plans. Managed end-to-end client development including prospecting, proposals, scope negotiation, delivery, reporting, upselling and long-term relationship management. Built and delivered multi-channel growth programmes across e-commerce, content, paid media and conversion optimisation, including international market entry initiatives across the UK, UAE, Turkey and the US.

Key Account Manager & Business Development Consultant at Financial House London / Jeton Wallet

December 1, 2019 - August 1, 2021

Held parallel roles across an FCA-regulated EMI and fintech payment provider covering client strategy, performance analysis, merchant acquisition and account growth. Managed the end-to-end B2B sales cycle from lead generation and tailored value propositions through negotiation, onboarding and contract close. Grew transaction volume by 20% and revenue by 25% through performance-led account management and upselling. Managed a portfolio of 10 VIP clients and advised merchants across Digital, Retail and Gaming on transaction and revenue growth. Acquired and onboarded key merchants, coordinating KYC/KYB, compliance, technical support and cross-functional delivery. Used Tableau performance analysis to identify commercial opportunities and improved customer satisfaction by 70% through faster issue resolution.

Business Development Consultant & Key Account Manager at Financial House London / Jeton Wallet

December 1, 2019 - August 1, 2021

Held B2B sales and key account management roles across an FCA-regulated EMI and fintech payment provider. Managed the full B2B sales cycle from lead generation and tailored value propositions through negotiation, onboarding and contract close. Grew transaction volume by 20% and revenue by 25% through strategic upselling and performance-led account management for a VIP client portfolio. Acquired and onboarded key merchants, coordinating KYC/KYB, compliance, technical support and cross-functional delivery, and used Tableau to identify opportunities and improve customer satisfaction.

Assistant Expert – Business Development & Partnerships at ODTÜ TEKNOKENT Management Company

April 1, 2017 - August 1, 2018

Led collaboration initiatives between defence-sector firms and R&D centres to support strategic partnerships and innovation projects. Worked with 60+ defence firms to align commercial and technical needs with R&D capabilities. Established 12 strategic partnerships and supported five new product-development initiatives, increasing R&D project success through performance monitoring and compliance oversight. Coordinated an international B2B event involving 100+ companies to facilitate new commercial connections.

Audit Assistant at Ernst & Young

November 1, 2016 - April 1, 2017

Supported financial audits, risk assessments and regulatory compliance reviews across multiple industries. Analysed bookkeeping, creditor and tax records to identify discrepancies and potential compliance risks. Assisted client-facing audit delivery and preparation of findings and reports.

Education

MSc Economics at Queen Mary University of London

January 1, 2018 - January 1, 2019

MA Financial Economics at Hacettepe University

January 1, 2017 - January 1, 2018

BSc Economics at Hacettepe University

January 1, 2011 - January 1, 2016

MSc Economics at Queen Mary University of London

January 1, 2018 - January 1, 2019

MA Financial Economics at Hacettepe University

January 1, 2017 - January 1, 2018

BSc Economics at Hacettepe University

January 1, 2011 - January 1, 2016

MSc Economics at Queen Mary University of London

January 1, 2018 - January 1, 2019

MA Financial Economics at Hacettepe University

January 1, 2017 - January 1, 2018

BSc Economics at Hacettepe University

January 1, 2011 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Retail, Software & Internet, Consumer Goods, Professional Services, Gaming, Media & Entertainment, Wholesale & Distribution, Travel & Hospitality, Other