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I’m a marketing and product strategist who builds technology-driven solutions to real business problems. As a co-founder in Nigeria, I lead go-to-market strategy, customer research, brand positioning, and pricing—staying close to the underlying technology so the product story stays credible. I work at the intersection of marketing, product, and AI. I use each discipline to sharpen the others, turning complex technical capability into a clear, compelling business reason for customers to say yes.…I’m a marketing and product strategist who builds technology-driven solutions to real business problems. As a co-founder in Nigeria, I lead go-to-market strategy, customer research, brand positioning, and pricing—staying close to the underlying technology so the product story stays credible. I work at the intersection of marketing, product, and AI. I use each discipline to sharpen the others, turning complex technical capability into a clear, compelling business reason for customers to say yes.

Nwokedi James Itiba

Marketing Strategist, Product Marketer, Brand Strategist, +2

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I’m a marketing and product strategist who builds technology-driven solutions to real business problems. As a co-founder in Nigeria, I lead go-to-market strategy, customer research, brand positioning, and pricing—staying close to the underlying technology so the product story stays credible. I work at the intersection of marketing, product, and AI. I use each discipline to sharpen the others, turning complex technical capability into a clear, compelling business reason for customers to say yes.…I’m a marketing and product strategist who builds technology-driven solutions to real business problems. As a co-founder in Nigeria, I lead go-to-market strategy, customer research, brand positioning, and pricing—staying close to the underlying technology so the product story stays credible. I work at the intersection of marketing, product, and AI. I use each discipline to sharpen the others, turning complex technical capability into a clear, compelling business reason for customers to say yes.

Available to hire

I’m a marketing and product strategist who builds technology-driven solutions to real business problems. As a co-founder in Nigeria, I lead go-to-market strategy, customer research, brand positioning, and pricing—staying close to the underlying technology so the product story stays credible.

I work at the intersection of marketing, product, and AI. I use each discipline to sharpen the others, turning complex technical capability into a clear, compelling business reason for customers to say yes.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Co-Founder — Marketing & Product Strategy at FlareLogic Sentinel (Business Automation for Retail)

April 1, 2026 - Present

Co-founded and led commercial strategy for a retail automation product focused on eliminating inventory loss for supermarkets. Directed a 90-day go-to-market campaign targeting ₦1.2M revenue across 12–24 supermarket accounts in Port Harcourt, building messaging, pricing, and the sales process. Developed a brand narrative around “invisible revenue leakage” from unmanaged inventory to create an urgent business case for independent retailers. Designed a three-tier pricing architecture (Lite, Standard, Enterprise) to balance accessibility with margin. Personally ran the end-to-end commercial pipeline including prospecting, on-site demos, and closing in key trading markets. Led product visual identity and built a marketing site (React/TypeScript) integrating WhatsApp lead capture and calendar-based booking to shorten the path from interest to demo. Partnered hands-on with engineering (Python automation and WhatsApp/Twilio integrations) to keep marketing promises aligned with deliver