Frisk, General Manager Brand & Marketing (Consultant to Permanent Part-Time) at Hollie Doran Consulting

Develops and executes end-to-end communications programs across brand and product strategy, marketing planning, social media strategy (content, community management, paid media, reporting), copywriting (email, blogs, advertising, collateral), art buying/production management, print management and clearances, event management, website content and CMS updates, and public relations (media relations and media releases). Also manages agency teams/partners, SEO/SEM/PPC (strategy, implementation, reporting), and media planning and buying across TV, cinema, OOH, experiential/digital, radio, podcasts, in-store promotions, and more. Works with strategic partners and clients including government, defence-related stakeholders, education, non-profit, and commercial brands; selected stakeholder engagement included the South Australian Submarine Task Force.

Frisk, General Manager Brand & Marketing (Consultant to Permanent Part-Time) at Frisk

Lead brand and marketing strategy and communications planning, including end-to-end programs across brand/product strategy, marketing plans, social media (content, community, paid media, reporting), copywriting, art direction, production management, advertising clearance and dispatch, event management, website CX/content updates, and public relations (media relations and media releases). Manage agency teams and deliver SEO/SEM/PPC, CRM/eDM, and strategic partnerships. Previously helped redevelop the website for improved SEO/findability and led award-winning creative submissions and website improvements (including +62% web traffic). Consulted on strategy and business cases for major product launches, competitive analysis, risk mitigation, audience segmentation, and positioning for measurable revenue and engagement growth.

Owner at Hollie Doran Consulting

Developed and delivered end-to-end communications programs across marketing, brand and product strategy, marketing plans, social media strategy and content, copywriting, art buying and production management, print and advertising clearance, event management, websites (CX and CMS updates), and public relations (media relations and release writing). Managed agency teams and external partners, and delivered SEO/SEM/PPC, reporting, and CRM/edm initiatives. Supported consulting engagements including high-profile government and political stakeholders and pro-bono work.

Owner / Brand & Marketing Consultant at HOLLIE DORAN CONSULTING

Develop end-to-end communications and marketing programs for a range of public sector and private clients. Responsibilities include marketing/brand and product strategy, marketing plan development, social media strategy (paid and organic), copywriting, art buying and production management, print management and advertising clearance/dispatch, event management, website CX/content creation and CMS updates, public relations (media relations and release writing), agency team liaison and management, SEO/SEM/PPC (strategy, content, implementation and reporting), and media planning/buying. Also supported strategic stakeholder engagement and election/campaign work, including major visibility events and integrated campaign execution across government, education and not-for-profit environments.

Freelance General Manager Brand & Marketing (Consultant to Permanent Part-Time) at Hollie Doran Consulting

Develop and execute end-to-end communications programs including marketing/brand & product strategy, marketing plan development, social media strategy (content, community, paid media and reporting), copywriting, art buying/production management, advertising clearance and dispatch, event management, and website content/CMS updates. Provide public relations support including media relations and media release writing. Lead SEO/SEM/PPC strategy and implementation across content, reporting, and performance. Manage agency partnerships and integrated campaigns across government, FMCG, technology, non-profit, education, arts, travel, defence, fitness/wellness, liquor, lifestyle, beauty/feminine care, real estate, and banking/finance.

Client Engagement Director (Head of Account Management) at KWP As Client Engagement Director

Managed and grew client businesses for South Australia’s largest communications agency by developing and deploying data-led, integrated communications activities across advertising (social, technology, media, and design). Led and managed cross-functional teams to create business and communications strategy and execution for influential brands and government stakeholders. As part of Executive/Management teams, developed business/growth plans and delivered targets including organic growth and new business development. Played an instrumental role in operational and staffing change to increase efficiency and effectiveness; built relationships with client-side C-suite and executive leadership; and supported major operational change delivery.

Client Engagement Director (Head of Account Management) at KWP

Managed and grew client businesses for South Australia’s largest communications agency through data-led and integrated communications activities across advertising (social, technology, media, and design of offerings). Led and managed a cross-functional team supporting business and communications strategy and execution for major South Australian brands. As part of Executive and Management teams, developed business/growth plans and deployed strategies to meet targets including organic growth and new business development. Played an instrumental role in operational and staffing change delivery to increase efficiency and effectiveness. Built strong relationships with client-side C-suite and executive leadership to ensure strategic and creative sell-through.

Vice President, Account Director at Giant Spoon

Established and led a newly instituted Account Management department to manage, develop, and implement integrated communications campaigns for key clients including Synchrony Financial (Masterbrand/Bank/Home & Auto Care brands), Gannett Co. (USA Today Network), WeWork, LO LA, and Cole Haan. Built and developed the creative account management department within the agency. Led client relationship development and management across a group of businesses/categories. Managed integrated and cross-functional communications projects including creative media strategy/buying and events. Sourced opportunities for business growth and improved ways of working. Managed client business profitability including staffing allocations and workloads and supported executive leadership with resourcing and structure decisions.

Brand Manager (Strategist) at SWEAT SWEAT

Owned data-led brand strategy and initiatives for a $100M/year subscription-based iOS/Android fitness app and digital platform empowering the world’s largest female fitness community. Developed and delivered brand strategy and brand plans to define key strategic initiatives and protect and grow brand integrity. Wrote strategic briefs guiding internal execution teams, external agencies and strategic partners. Partnered with data scientists and CMIs to deepen understanding of business and consumer, and guided research proposals and learnings from performance data, market and industry trends. Created internal and external communication documentation to support execution.

Brand Manager (Strategist) at SWEAT

Created data-led brand strategies and initiatives to drive business growth for a $100M/year subscription iOS and Android fitness app and digital platform empowering the world’s largest female fitness community. Developed and delivered brand strategy and plans outlining key initiatives; acted as brand custodian focused on protecting and growing the brand(s). Wrote strategic briefs to guide internal execution teams and external agencies and partners. Collaborated with cross-functional execution teams to ensure work aligned with brand objectives. Worked closely with data scientists and CMIs to deepen understanding of consumers and guide primary research proposals. Provided strategic guidance using learnings from initiatives and performance data, market and industry trends, and primary/secondary research.

Vice President Account Director at Giant Spoon

Established and led a newly instituted Account Management department to manage, develop, and implement communications campaigns for key client businesses including Synchrony Financial (Master brand, Bank, Home/Auto Care brands), Gannett Co. (USA Today Network), We Work, LO LA, and Cole Haan. Developed and delivered integrated and cross-functional communications projects including creative media strategy & buying and events. Led organic growth, new business development, and improved ways of working for existing business. Managed client business profitability including staffing allocations and workloads. Ensured executive leadership was informed at key stages and contributed to resourcing and structure solutions across the agency.

Integrated Account Director at Terri & Sandy

Managed development and implementation of communications campaigns for key clients including Nestle (Gerber, BabyNes, Health Sciences) and Hain Celestial (MaraNatha, Spectrum, Imagine, Rudi’s). Served as a lead member of an Integrated Agency Team (IAT) responsible for developing and delivering a global and high-profile brand transformation for Nestle Gerber, including co-ideating and executing a pivotal internal launch event for 80+ employees and guests with collateral, event experience/activities, and presentation design/coordination. Helped secure organic growth on Nestle business and led development and delivery of an integrated campaign for Gerber’s new packaging technology meeting challenging timelines. Led the development and launch of the first-ever integrated campaigns for Spectrum Oils and MaraNatha Nut Butters (including ‘Too Good for Jelly’) across TV/cinema/digital video/display and creation of campaign microsite, social content, and OOH—earning industry recogniti

Integrated Account Director (Cont.) at Terri & Sandy

Contributed to global and integrated brand transformation efforts for Nestle Gerber and delivered integrated campaign launches for Spectrum Oils and MaraNatha Nut Butters, including cross-channel executions spanning TV/cinema/digital/OOH and development of campaign microsite and social execution.

Integrated Account Director at Terri & Sandy

Led an Integrated Agency Team (IAT) for Nestle Gerber global brand transformation, including internal launch event planning and execution for 80+ employees/guests. Delivered integrated marketing work for Gerber packaging technology campaign exceeding in-market expectations. Led first integrated campaigns for Spectrum Oils and MaraNatha Nut Butters with cross-channel execution (TV, cinema, digital video, display, social, OOH) and created a campaign microsite; campaign received Ad Week and The Drum recognition. Authored a content marketing presentation for the Association of National Advertisers.

Global Account Director at DDB NY

Managed communications campaigns for key clients including Pure Leaf, Lipton, Breyers, Good Humor (Unilever & PepsiCo PLP), and Young Minds for Gender Equality (YM4GE). Led development and delivery of campaigns for Pure Leaf, Lipton, Breyers, and Good Humor including a large-scale brand campaign to launch the Pure Leaf Tea House Collection. Led an inter-agency team across Pure Leaf, Breyers, and Good Humor brands. Led YM4GE non-profit first creative campaign launching on International Women’s Day. Managed and developed staff including Account Executives, Account Managers, and Account Director. Led integration of a new Unilever remuneration model into the agency.

Global Account Director at KBS+

Built and managed strong client relationships and developed/implemented integrated communications campaigns. Clients included John Frieda/Jergens (KAO Brands) and Simmons Bedding (Beautyst, Beautyr est Black, ComfortPedic). Delivered social initiatives and techniques to expand brand reach/engagement and identify/acquire a new lead hairstylist. Led ATL/PR/digital builds and maintenance, community management, content development, website and social analytics, display advertising, in-store advertising, co-op/dealer communications and trade events. Led website redesign for Beautyst delivering +62% increase in website traffic vs prior year.

Global Account Director at KBS+ (formerly Forsman & Bodenfors)

Built strong, enduring client relationships and managed development and implementation of integrated communications campaigns for KAO brands (John Frieda, Jergens) and Simmons Bedding (Beautyrest, Beautyrest Black, ComforPedic). Delivered new social initiatives and techniques to expand brand reach and engagement, and helped identify/acquire a new lead hair stylist. Led development and rollout of campaigns for Beautyrest and ComforPedic across ATL, PR, digital builds and maintenance, social media/community management, content development, website and social analytics, display advertising, in-store advertising, co-op/dealer communications and trade events. Led redesign of the Beautyrest website delivering +62% increase in website traffic vs prior year.

Global Account Director at KBS+ (NKA Forsman & Bodenfors)

Developed and maintained strong client relationships and managed integrated communications campaign development and delivery for clients including KAO Brands (John Frieda, Jergens) and Simmons Bedding (Beautyrest, Beautyrest Black, ComforPedic). Delivered John Frieda social initiatives to expand brand reach/engagement and identified/acquired a new lead hair stylist. Led campaign development and rollout for Beautyrest and ComforPedic across ATL, PR, digital builds/maintenance, social media/community management, content development, website/social analytics, display advertising, in-store advertising, co-op/dealer communications, and trade events. Led Beautyrest website redesign delivering +62% increase in web traffic vs prior year.

Free Lance Global Account Director at Euro RSCG London (now Havas)

Led development and rollout of communications for Pernod Ricard (Chivas and Wyborow). Wrote/produced and delivered content for Pernod Ricard’s most successful global conference. Led an integrated ‘Art of Hosting’ campaign for the Chivas brand including partnership work with Le Baron for Duty Free store promotions and development for dark markets. Developed a new SOW for Pernod Ricard to deliver a 60% increase in revenue vs previous fee.

Global Account Director at Euro RSCG London (NKA Havas)

Led development and rollout of communications for Pernod Ricard (Chivas and Wyborowa). Wrote, produced, and delivered content for Pernod Ricard’s most successful global conference. Led development and delivery of an integrated ‘Art of Hosting’ campaign for the Chivas brand, including partnership with Le Baron for Duty Free store promotions and work for dark markets. Developed a new SOW on Pernod Ricard delivering a 60% revenue increase vs. previous fee.

Freelance Global Account Director at Euro RSCG London (formerly Havas)

Led development and roll-out of communications for Pernod Ricard (Chivas and Wyborowa). Wrote, produced, and delivered content for Pernod Ricard’s most successful global conference ever. Led development and delivery of an integrated ‘Art of Hosting’ campaign for the Chivas brand, partnering with Le Baron on a key promotion for Duty Free stores and developing work for dark markets. Developed a new SOW for Pernod Ricard delivering a 60% revenue increase vs pre-fee.

Free Lance Global Account Director at Euro RSCG London (NKA Havas)

Hired to lead development and rollout of communications for Pernod Ricard (Chivas and Wyborow). Wrote, produced, and delivered content for Pernod Ricard’s most successful global conference. Led an integrated ‘Art of Hosting’ campaign for the Chivas brand including partnering with Le Baron for Duty Free store promotions and developing work for dark markets. Developed a new SOW on Pernod Ricard delivering a 60% revenue increase vs previous fee.

Global Account Director at DDB London

Managed development and implementation of communications campaigns for Unilever’s Becel/Flora brand. Worked on strategy and global brand communications idea (BCI) stakeholder buy-in. Led creative idea and execution stakeholder sell-in against the new BCI across the UK, North America and EU and managed high-value production and delivery of 23+ TV edits for six global markets in four languages.

Global Account Director at DDB London (formerly adam& eveDDB)

Managed development and implementation of communications campaigns for Unilever’s Becel/Flora brand. Worked on development and stakeholder buy-in of a new strategy and Brand Communications Idea (BCI) globally. Led development and stakeholder sell-in of creative idea and execution against the new BCI across the UK, North America and EU. Managed high-value production and delivery of over 23 TV edits for six global markets in four languages.

Global Account Director at DDB London (NKA adam&eveDDB)

Managed development and implementation of communications campaigns for Unilever’s Becel/Flora brand. Worked on development and stakeholder buy-in of a new strategy and Brand Communications Idea (BCI) globally. Led development and stakeholder sell-in of creative idea and execution against the new BCI across UK, North America, and EU. Managed high-value production and delivery of 23+ TV edits for 6 global markets in 4 languages.

Account Director at DDB Sydney

Managed development and delivery of work across multiple initiatives for Wrigley executed under the ‘Food Creatures’ campaign. Won a Bronze Effie and led international roll-out to over 15 countries. Grew TV-heavy business across agency network to include digital, PR and visual identity. Wrote submission for client’s most respected awards that won category and overall for ‘Creative Excellence’; sent to International Festival of Creativity in Cannes in recognition of contribution. Led development and implementation of campaign supporting NSW Gun Amnesty and exceeded client results—winning a Rising Tide Award (Print campaign) and a Radio finalist at the Siren Awards. Delivered exceptionally high relationship scores enabling agency bonuses YOY and supporting retention of Wrigley business despite global re-allocation.