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Senior communications, marketing and stakeholder engagement professional with more than 20 years’ experience delivering integrated communications, public relations, branding, events and engagement initiatives across corporate, industry association and not-for-profit sectors in Australia and internationally. Combining strategic thinking with hands-on delivery, I translate complex technical and organisational information into engaging, audience-focused communications—building trusted stakeholder relationships, strengthening organisational reputation, and supporting commercial objectives in fast-paced environments.…Senior communications, marketing and stakeholder engagement professional with more than 20 years’ experience delivering integrated communications, public relations, branding, events and engagement initiatives across corporate, industry association and not-for-profit sectors in Australia and internationally. Combining strategic thinking with hands-on delivery, I translate complex technical and organisational information into engaging, audience-focused communications—building trusted stakeholder relationships, strengthening organisational reputation, and supporting commercial objectives in fast-paced environments.

ELLA AVERILL-RUSSELL

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Senior communications, marketing and stakeholder engagement professional with more than 20 years’ experience delivering integrated communications, public relations, branding, events and engagement initiatives across corporate, industry association and not-for-profit sectors in Australia and internationally. Combining strategic thinking with hands-on delivery, I translate complex technical and organisational information into engaging, audience-focused communications—building trusted stakeholder relationships, strengthening organisational reputation, and supporting commercial objectives in fast-paced environments.…Senior communications, marketing and stakeholder engagement professional with more than 20 years’ experience delivering integrated communications, public relations, branding, events and engagement initiatives across corporate, industry association and not-for-profit sectors in Australia and internationally. Combining strategic thinking with hands-on delivery, I translate complex technical and organisational information into engaging, audience-focused communications—building trusted stakeholder relationships, strengthening organisational reputation, and supporting commercial objectives in fast-paced environments.

Available to hire

Senior communications, marketing and stakeholder engagement professional with more than 20 years’ experience delivering integrated communications, public relations, branding, events and engagement initiatives across corporate, industry association and not-for-profit sectors in Australia and internationally.

Combining strategic thinking with hands-on delivery, I translate complex technical and organisational information into engaging, audience-focused communications—building trusted stakeholder relationships, strengthening organisational reputation, and supporting commercial objectives in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Web Design

Intermediate

SEO Copywriting

Intermediate

Work Experience

Marketing Communications Manager at IS SYSTEMS PTY LIMITED

September 1, 2023 - June 1, 2026

Led organisational communications and content strategy supporting brand positioning, business development and customer engagement across the industrial automation sector. Partnered with senior leaders and technical specialists to translate complex engineering solutions into clear, commercially focused communications for technical and business audiences. Developed corporate and technical content including media articles, case studies, website content, newsletters, campaigns, social media and digital communications. Provided strategic marketing and communications advice to strengthen brand consistency and market visibility, including recommendations for website and user experience improvements. Led creative development of communication assets such as business cards, capability statements, technical handouts, corporate literature and promotional collateral, ensuring consistent branding. Supported exhibitions, product promotion and industry engagement initiatives via targeted communication

Marketing Communications Coordinator at TI2 GROUP OF COMPANIES

May 1, 2020 - Present

Lead communications and content development across engineering services, industrial automation products and technology solutions, supporting brand positioning, business development and industry engagement. Partner with senior leaders and technical specialists to translate complex engineering and automation solutions into clear, commercially focused communications for technical and business audiences. Develop integrated communications including technical articles, case studies, website content, newsletters, media features, campaigns, social media, podcasts and digital communications. Provide strategic marketing and communications advice to strengthen brand consistency and customer engagement, including recommendations for website and digital content improvements. Lead creative development of communication assets such as capability statements, brochures, technical literature, presentations, exhibition collateral and promotional material to maintain a consistent brand identity. Support in

Marketing & Membership Coordinator at PROFIBUS & PROFINET AUSTRALIA & NEW ZEALAND (PAANZ)

April 1, 2020 - Present

Lead communications, marketing, membership engagement and promotion of specialised industrial networking training programmes across Australia and New Zealand. Develop and implement integrated marketing campaigns to build brand awareness, generate enquiries, increase course registrations and strengthen member engagement. Coordinate promotion and delivery of technical training programmes including participant communications, enrolments, scheduling and stakeholder expectations. Create newsletters, industry updates, website content and member communications, and translate complex technical information and committee priorities into clear communications aligned to organisational objectives. Build and maintain relationships with members, trainers, committee representatives and industry stakeholders to balance market demand, operational needs and customer expectations.

Senior Communications, Marketing & Stakeholder Engagement Consultant at AR & ASSOCIATES

April 1, 2020 - Present

Lead a specialist communications consultancy providing strategic communications, marketing, stakeholder engagement and creative services to organisations across industrial automation, advanced manufacturing, engineering, energy and technology sectors. Partner with senior leaders and industry associations to advise from concept through execution; develop integrated communication and marketing strategies that strengthen reputation and engage diverse audiences. Produce high-quality assets including technical articles, thought leadership, case studies, newsletters, media releases, website content, social media campaigns, presentations and corporate publications. Lead creative direction and develop branded materials such as capability statements, technical brochures, pitch decks, exhibition graphics and marketing collateral. Plan and promote conferences, seminars, industry events and product launches, translating complex engineering and technology concepts into clear communications for tech

NSW State Manager at INSTITUTE OF INSTRUMENTATION, CONTROL & AUTOMATION AUSTRALIA (IICA)

October 1, 2018 - Present

Lead NSW operations, communications, stakeholder engagement and industry initiatives for a national not-for-profit professional association. Manage relationships across committees, corporate members, senior industry leaders, government and education providers, and support communications through organisational and programme changes. Drive promotion and audience development for IICA Technology Expos and other industry initiatives, attracting attendees, exhibitors, speakers and corporate participation. Leverage industry networks to secure partnerships, plant and facility tours, speakers and programme support, and represent the organisation at industry events through hosting programmes and delivering presentations. Manage event and stakeholder issues with diplomacy to protect organisational reputation.

Production Coordinator at MICROHIRE

January 1, 2016 - January 1, 2018

Managed end-to-end technical production planning and coordination for corporate conferences, exhibitions, gala dinners and special events. Partnered with venue management, corporate clients, event organisers and internal production teams to deliver high-quality event experiences from concept through execution. Developed production schedules, technical specifications, equipment requirements and crew allocations to ensure efficient planning and seamless delivery. Produced technical production plans, audiovisual layouts, staging concepts and event floor plans aligned to creative and operational objectives. Collaborated with sales teams and clients to develop tailored technical solutions covering event requirements and budgets. Coordinated audiovisual equipment, staging, lighting, crew logistics and on-site operations while managing concurrent projects and strict delivery timelines, building strong client relationships through proactive technical consultation and customer service.

Event / Production / Project Management (progressive roles) at Cicreate, Penguins Events, Innovation Worx, Tony Ball Associates, Kensington Roof Gardens (Virgin Hotel Group)

January 1, 2000 - January 1, 2016

Progressed through event, production, business development and project management roles managing complex corporate communications, presentations, conferences, product launches, media activities and international programmes. Advised clients and senior stakeholders on communications, event and engagement requirements. Managed major corporate relationships, speakers, sponsors, suppliers and multidisciplinary teams across high-profile programmes. Developed proposals, presentations and promotional communications supporting PR, media and business development activities. Delivered projects for organisations including Microsoft, Virgin, Vodafone, Hewlett Packard, Morgan Stanley, PwC, P&G, GSK, Ernst & Young, Mercedes-Benz and Mazda.