Digital Marketing Specialist with nearly 5 years of B2B and consumer experience focused on marketing automation, audience segmentation, email campaign execution, and analytics. Recognised as Best Rookie at Oracle, and certified across Eloqua, Salesforce Marketing Cloud, Adobe Analytics, Google Analytics, and Google Ads. I build data-led campaigns and workflows (Eloqua/Salesforce/HubSpot) to improve targeting, engagement, and performance, translating insights from reporting tools into continuous optimisation. I’ve also delivered marketing assets (landing pages, email templates, social content) and supported end-to-end marketing operations with a strong QA and troubleshooting mindset.

ANIRUDHA MARUR SRINIVAS

Digital Marketing Specialist with nearly 5 years of B2B and consumer experience focused on marketing automation, audience segmentation, email campaign execution, and analytics. Recognised as Best Rookie at Oracle, and certified across Eloqua, Salesforce Marketing Cloud, Adobe Analytics, Google Analytics, and Google Ads. I build data-led campaigns and workflows (Eloqua/Salesforce/HubSpot) to improve targeting, engagement, and performance, translating insights from reporting tools into continuous optimisation. I’ve also delivered marketing assets (landing pages, email templates, social content) and supported end-to-end marketing operations with a strong QA and troubleshooting mindset.

Available to hire

Digital Marketing Specialist with nearly 5 years of B2B and consumer experience focused on marketing automation, audience segmentation, email campaign execution, and analytics. Recognised as Best Rookie at Oracle, and certified across Eloqua, Salesforce Marketing Cloud, Adobe Analytics, Google Analytics, and Google Ads.

I build data-led campaigns and workflows (Eloqua/Salesforce/HubSpot) to improve targeting, engagement, and performance, translating insights from reporting tools into continuous optimisation. I’ve also delivered marketing assets (landing pages, email templates, social content) and supported end-to-end marketing operations with a strong QA and troubleshooting mindset.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Marketing Consultant (Marketing & BD) at Vantage Point Consulting
March 1, 2026 - April 30, 2026
Supported ERP staffing coordination for Oracle-related roles using an ATS workflow: tracked candidates, streamlined submissions, and aligned requirements with hiring managers to improve placement efficiency and reduce cycle time. Created marketing assets including landing pages (HTML/CSS), social media content, and brochures to increase brand visibility and drive inbound interest. Coordinated internally for approvals and campaign direction to ensure on-time launches. Managed communication between recruiters and clients to clarify requirements, provide status updates, improve stakeholder satisfaction, and reduce miscommunication.
Marketing Operations & Digital Support (Contract) at MyPlace by Advantage Air
August 1, 2025 - December 31, 2025
Supported end-to-end digital marketing initiatives using Eloqua and HTML. Extracted and segmented data in Eloqua, supported workflow automation with CSS, and generated performance reports to identify optimisation opportunities. Maintained customer support operations using HTML email templates and Eloqua ticketing while coordinating stakeholders to resolve issues quickly and improve service efficiency. Worked with cross-functional teams to manage marketing operations, including A/B testing support, adapting to shifting priorities and reducing turnaround time. Resolved marketing workflow issues via HTML/CSS fixes in Eloqua to improve campaign delivery speed in a fast-changing environment.
Digital Marketing Specialist at Oracle Corporation
January 1, 2019 - January 1, 2022
Executed 25–30 end-to-end email marketing campaigns monthly using Eloqua, consistently achieving 22–25% open rates (vs ~20% B2B average). Managed simultaneous execution of 10+ campaigns across audiences ranging from thousands to tens of thousands for major Oracle events. Improved engagement by 14% for flagship events (Oracle Modern Cloud Day, Oracle Business Summit, Oracle Autonomous Database) through A/B testing and SEO optimisation. Analysed campaign performance using Adobe Analytics and Oracle Infinity to identify trends and refine targeting. Built personalised experiences at scale through audience segmentation and targeting logic; performed QA/troubleshooting to ensure accurate deployment and tracking.

Education

Masters & MBA in Marketing at University of Newcastle
January 1, 2022 - January 1, 2024
Bachelor of Engineering in Computer Science at Jyothy Institute of Technology
January 1, 2013 - January 1, 2017

Qualifications

Google Analytics Certification
January 1, 2025 - August 3, 2026
Eloqua B2B Masters Certification – Oracle
January 1, 2020 - August 3, 2026
Google Ads Certification
January 1, 2025 - August 3, 2026
Adobe Reports & Analytics
January 1, 2020 - August 3, 2026
Salesforce Marketing Cloud Account Engagement Specialist
January 1, 2024 - August 3, 2026
Oracle Infinity Masters
January 1, 2020 - August 3, 2026
HubSpot Digital Marketing Certificate
January 1, 2024 - August 3, 2026
Generative AI for Digital Marketing – IBM (Coursera)
January 1, 2024 - August 3, 2026

Industry Experience

Software & Internet, Professional Services, Education

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more