I’m an analytical and strategic marketing professional with 13+ years of experience in growth marketing and project management. I turn goals into clear, practical plans, and I also execute them. I do not try to conquer the whole world at once. Instead I break goals into small, doable steps and move things forward one MVP at a time. The worst thing for me is when nothing moves forward, and we talk about plans so big that they are already outdated by the time they are ready.
I lead marketing with full funnel thinking. How does the customer journey move from interest to consideration, to conversion and long-term retention, and what should we do along the way to create value at every step, for us and the customer. I see the most important marketing KPIs as leads, ROAS, and actual revenue, not vanity metrics like CTR or impressions.
My background is in startups and scaleups, not corporations. This means that even in any role I will plan and create strategies, but also execute them myself, for example with SEM, social media, SEO, content, brand development, landing pages, CRM, and sales enablement. I am quick to grab new opportunities and make things happen. My tools for success are asking a lot of questions, helping others, relying on amazing experts around me and always finding ways to collaborate.
Skills
Experience Level
Work Experience
Education
Qualifications
Industry Experience
Skills
Experience Level
Hire a Growth Marketer
We have the best growth marketer experts on Twine. Hire a growth marketer in Helsinki today.