I’m an analytical and strategic marketing professional with 13+ years of experience in growth marketing and project management. I turn goals into clear, practical plans, and I also execute them. I do not try to conquer the whole world at once. Instead I break goals into small, doable steps and move things forward one MVP at a time. The worst thing for me is when nothing moves forward, and we talk about plans so big that they are already outdated by the time they are ready. I lead marketing with full funnel thinking. How does the customer journey move from interest to consideration, to conversion and long-term retention, and what should we do along the way to create value at every step, for us and the customer. I see the most important marketing KPIs as leads, ROAS, and actual revenue, not vanity metrics like CTR or impressions. My background is in startups and scaleups, not corporations. This means that even in any role I will plan and create strategies, but also execute them myself, for example with SEM, social media, SEO, content, brand development, landing pages, CRM, and sales enablement. I am quick to grab new opportunities and make things happen. My tools for success are asking a lot of questions, helping others, relying on amazing experts around me and always finding ways to collaborate.

Veera Vesilehto

I’m an analytical and strategic marketing professional with 13+ years of experience in growth marketing and project management. I turn goals into clear, practical plans, and I also execute them. I do not try to conquer the whole world at once. Instead I break goals into small, doable steps and move things forward one MVP at a time. The worst thing for me is when nothing moves forward, and we talk about plans so big that they are already outdated by the time they are ready. I lead marketing with full funnel thinking. How does the customer journey move from interest to consideration, to conversion and long-term retention, and what should we do along the way to create value at every step, for us and the customer. I see the most important marketing KPIs as leads, ROAS, and actual revenue, not vanity metrics like CTR or impressions. My background is in startups and scaleups, not corporations. This means that even in any role I will plan and create strategies, but also execute them myself, for example with SEM, social media, SEO, content, brand development, landing pages, CRM, and sales enablement. I am quick to grab new opportunities and make things happen. My tools for success are asking a lot of questions, helping others, relying on amazing experts around me and always finding ways to collaborate.

Available to hire

I’m an analytical and strategic marketing professional with 13+ years of experience in growth marketing and project management. I turn goals into clear, practical plans, and I also execute them. I do not try to conquer the whole world at once. Instead I break goals into small, doable steps and move things forward one MVP at a time. The worst thing for me is when nothing moves forward, and we talk about plans so big that they are already outdated by the time they are ready.

I lead marketing with full funnel thinking. How does the customer journey move from interest to consideration, to conversion and long-term retention, and what should we do along the way to create value at every step, for us and the customer. I see the most important marketing KPIs as leads, ROAS, and actual revenue, not vanity metrics like CTR or impressions.

My background is in startups and scaleups, not corporations. This means that even in any role I will plan and create strategies, but also execute them myself, for example with SEM, social media, SEO, content, brand development, landing pages, CRM, and sales enablement. I am quick to grab new opportunities and make things happen. My tools for success are asking a lot of questions, helping others, relying on amazing experts around me and always finding ways to collaborate.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more

Work Experience

Senior Consultant, Digital Marketing at Kiva Helsinki
January 1, 2023 - Present
Customer lead work including project management, team leading, strategic marketing consulting, goal setting, data analysis, plus additional sales and customer care with various customers. Consultant tasks include content creation and copywriting, SEO, Google Ads, social media, website content and development. Internally, she is part of the strategy steering group and led building and developing Kiva’s new brand launched in 05/2024: website, communications and marketing approach, and internal marketing team leadership. Also supports sales with sales pitches, lead generation campaigns, decks and participation in sales calls.
Head of Growth at Dassiet
January 1, 2021 - January 1, 2022
Led growth/marketing activities with responsibilities spanning planning and communication between sales, marketing and R&D. Managed projects using marketing best practices, and handled communications and PR including partner collaboration, copywriting, website design, video script writing, customer interviews, and KOL collaboration. Also carried leadership duties including recruiting and 1:1s. Implemented OKR method across the company (from ~10 people to 50+ across 4 departments) including training and quarterly retrospectives. Planned, built and updated a HubSpot sales funnel with a partner to digitize and modernize sales; trained sales in HubSpot deals, templates and sequences. Supported overall performance improvement via an impactful marketing roadmap aligned to OKRs and company strategy.
Chief Growth Officer at 10th Muse
January 1, 2020 - January 1, 2021
As a C-team member, led company functions including recruiting, 1:1s, goal setting, legal/HR support, and supporting CEO duties, plus partner discussions. Managed company goals, product roadmap, KPIs and processes, and helped team members define tasks and personal goals aligned to company objectives. Performed testing and identified bottlenecks in product, team, content and customer funnels; solved issues with the team. Owned growth and marketing execution including marketing, copywriting, audience analysis and social media. Led a team of 3 community managers and 6 moderators and shaped community and marketing/brand strategies. Produced newsletters, blogs, video scripts and live streams; built a fast-growing non-toxic FPS community and developed employer brand and voice including an ongoing PR video series.
Marketing Consultant at 10th Muse
May 9, 2019 - September 1, 2019
Communications Specialist at Rovio Entertainment Ltd.
January 1, 2019 - January 1, 2019
Community Lead at Redhill Games
January 1, 2019 - January 1, 2019
Marketing, PR, Influencers at Traplight Ltd.
January 1, 2014 - January 1, 2014
Journalist, Film Editor at V2.fi/Alasinmedia
January 1, 2012 - January 1, 2014
Journalist at Radio Classic/GB Times
January 1, 2012 - January 1, 2014

Education

MDP in Internet and Game Studies (20 ECTS) at University of Tampere
January 1, 2014 - January 1, 2014
BA of Culture and Arts (240 ECTS) at TAMK
January 1, 2010 - January 1, 2013
Creative Writing Studies (60 ECTS) at Työväen Akatemia
January 1, 2009 - January 1, 2010
High school, matriculation at Kuopion Klassillinen lukio
January 1, 2005 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Professional Services, Education