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Marketing consultant and marketing director with a decade of experience across luxury hospitality and restaurant brands, delivering end-to-end marketing strategy—from data-driven digital execution and SEO/paid media to creative brand direction and copy. Known for collaborative, stakeholder-friendly delivery with operational teams and senior leadership, managing rebrands, multi-site content and asset creation, CRM optimisation, web builds, and integrated PR/influencer campaigns. Currently on maternity leave, with immediate availability to begin new projects.…Marketing consultant and marketing director with a decade of experience across luxury hospitality and restaurant brands, delivering end-to-end marketing strategy—from data-driven digital execution and SEO/paid media to creative brand direction and copy. Known for collaborative, stakeholder-friendly delivery with operational teams and senior leadership, managing rebrands, multi-site content and asset creation, CRM optimisation, web builds, and integrated PR/influencer campaigns. Currently on maternity leave, with immediate availability to begin new projects.

Kate Pass

Marketing Consultant, Digital Marketer, SEO Expert, +2

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Marketing consultant and marketing director with a decade of experience across luxury hospitality and restaurant brands, delivering end-to-end marketing strategy—from data-driven digital execution and SEO/paid media to creative brand direction and copy. Known for collaborative, stakeholder-friendly delivery with operational teams and senior leadership, managing rebrands, multi-site content and asset creation, CRM optimisation, web builds, and integrated PR/influencer campaigns. Currently on maternity leave, with immediate availability to begin new projects.…Marketing consultant and marketing director with a decade of experience across luxury hospitality and restaurant brands, delivering end-to-end marketing strategy—from data-driven digital execution and SEO/paid media to creative brand direction and copy. Known for collaborative, stakeholder-friendly delivery with operational teams and senior leadership, managing rebrands, multi-site content and asset creation, CRM optimisation, web builds, and integrated PR/influencer campaigns. Currently on maternity leave, with immediate availability to begin new projects.

Available to hire

Marketing consultant and marketing director with a decade of experience across luxury hospitality and restaurant brands, delivering end-to-end marketing strategy—from data-driven digital execution and SEO/paid media to creative brand direction and copy.

Known for collaborative, stakeholder-friendly delivery with operational teams and senior leadership, managing rebrands, multi-site content and asset creation, CRM optimisation, web builds, and integrated PR/influencer campaigns. Currently on maternity leave, with immediate availability to begin new projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Marketing Consultant at Hand Picked Hotels & Terra Firma (rebranding/UK & Channel Islands)

September 1, 2024 - January 1, 2026

Led marketing work across the Hand Picked Hotels and Terra Firma portfolio, supporting brand development and rebranding across UK and Channel Islands properties. Managed asset creation for new brand books, coordinated comprehensive photo shoots (including sourcing photographers, scheduling, liaising with hotel teams, and arranging equipment/props), oversaw storyboarding and video content capture on shoot days, and prepared inventory of assets for new websites covering brand-level and property-level pages. Acted as key contact for rollout of festive and ongoing seasonal floral designs, covering moodboarding, price negotiation, scheduling and quality controls. Managed asset creation for brand partner activations (photo/video, copywriting, menu design). Supported event planning strategy calls for the luxury portfolio; delivered research to shape future events/activations aligned to each hotel’s unique identity. Contributed to copy and image selection for digital communications, and dev

Marketing Consultant at D3 Collective

August 1, 2024 - January 1, 2026

Rebuilt and ran marketing function for two newly launched Grade I listed Royal Exchange and planned follow-on venues in Olympia. Took full control of marketing strategy and implementation, resolving issues from a previous marketing partner and building a solid core business approach. Managed marketing budgets; developed core marketing strategy for current and upcoming venues; overseen three website builds plus SEO and paid media campaign implementation. Created comprehensive briefs and pitch decks, then managed agencies day-to-day across PR, digital and branding. Managed CRM migration between platforms and introduced voucher and gift card partners and software. Devised seasonal and brand-led activations including chef collaborations/supper club series, launch of a successful Champagne Brunch, Burlesque Nights, and opening of a Korean noodle bar. Supported upcoming launch planning in partnership with ownership and operations through regular meetings with landlords and external stakehol

Marketing Director at Tempor Restaurants

October 1, 2020 - July 1, 2024

Owned and executed marketing across the restaurant portfolio, managing social media strategy (paid and organic), partnerships, event calendars, content and communications at both group and restaurant brand level. As Marketing Director, delivered a 49% increase in Instagram followers and managed a specialist TikTok agency that built an audience of 5,000+ followers in four months. Built sponsorship partnerships with alcohol brands, organised multiple successful events with Appetite app, selected advertising partners (e.g., London on the Inside), and worked closely with landlords, suppliers and local businesses. Created and implemented an annual calendar for four key marketing events supplemented by mini-campaigns, on-site activations and relevant awareness days to keep guests engaged with always-on messaging. Oversaw all marketing content and communications across brands including 34 Mayfair, Balthazar, Daphne’s, J. Sheekey, Le Caprice, Rivington Greenwich, Scott’s and Sexy Fish. Ma

Marketing Director at Caprice Holdings

August 1, 2020 - October 1, 2020

Managed marketing for Caprice Holdings’ group and multiple restaurant brands including creation of brand tone/identity guidelines, visual identity development across photography and videography, production and styling for shoots, and oversight of edits to match brand specifications. Built multi-channel communications strategies and calendars for group and individual brands as well as specific activations. Created internal and external presentations to secure approvals and sponsorships for upcoming activations; re-established unified messaging that balances heritage with contemporary positioning for the owned portfolio.

Marketing Manager at The Curtain Hotel

April 1, 2019 - April 1, 2017

Acted as brand guardian and in-house creative for 35 restaurant brands, managing evolving brand copy and communications across online and offline channels. Wrote/edited/build email communications and managed all video and photo output—creating an annual content and events calendar strategy and directing shoots for each brand’s specific needs.

Marketing & Communications Manager at JK S Restaurants

September 1, 2017 - April 1, 2019

Wrote, designed and built end-to-end digital content, including copywriting for hard-copy communications across brands to match each brand’s style. Produced proposals and sponsorship decks for partner brands, managed partnership execution and ensured all parties were satisfied. Created and implemented annual marketing strategies and marketing calendars for the hotel, members’ club and Red Rooster restaurant. Managed social media and collaborated with the creative director to create a strong brand identity for each business strand, ensuring written content, photography and design were aligned and embedded across channels. Rebuilt the original hotel website, added a separate restaurants site, and implemented content and digital marketing strategies, driving a 45% increase in average monthly revenue through direct online bookings.

Group Content Manager at D&D London

July 1, 2014 - April 1, 2017

Worked closely with launch teams to create new restaurant brand identities, including Francecso Mazzei’s Radici in Islington and Fiume in Battersea, and Issho in Leeds. Populated and maintained new restaurant websites with engaging brand content informed by trends, UX, SEO and analytics. Built and managed ongoing publishing of an online magazine for the group. Built and launched dedicated members’ apps for iOS and Android, reducing download rate for existing members by 75% and delivering daily content updates via push notifications to promote key events. Selected photographers and concepts; built moodboards and shot lists to ensure photography and video were efficient and captured maximum brand value.

Content/Publishing Roles (Reporter / Freelance / Editor) at Imbibe Magazine / Living North Magazine / Northumberland Publishing (various)

January 1, 2010 - September 1, 2014

Freelance reporter and copywriter experience across lifestyle and regional publications. Roles included magazine reporting and copywriting as well as reporting/editorial responsibilities.