Senior UI/UX Designer and design strategist with a user-centered approach, leading experiences from concept through campaign execution. Shapes buyer journeys and user paths to create responsive, high-performance websites across web and mobile. Drives visual identity and brand direction across digital, print, and environmental platforms, partnering closely with developers to deliver cohesive creative. Manages multiple projects and client relationships in fast-paced environments, consistently meeting goals and deadlines.

Amy Velazco-Snell

Senior UI/UX Designer and design strategist with a user-centered approach, leading experiences from concept through campaign execution. Shapes buyer journeys and user paths to create responsive, high-performance websites across web and mobile. Drives visual identity and brand direction across digital, print, and environmental platforms, partnering closely with developers to deliver cohesive creative. Manages multiple projects and client relationships in fast-paced environments, consistently meeting goals and deadlines.

Available to hire

Senior UI/UX Designer and design strategist with a user-centered approach, leading experiences from concept through campaign execution. Shapes buyer journeys and user paths to create responsive, high-performance websites across web and mobile.

Drives visual identity and brand direction across digital, print, and environmental platforms, partnering closely with developers to deliver cohesive creative. Manages multiple projects and client relationships in fast-paced environments, consistently meeting goals and deadlines.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Senior UI/UX Designer / UI/UX Lead (Design and Strategy) at MINDSCAPE
May 1, 2008 - July 1, 2026
Led UI/UX design and strategy for a diverse range of clients, taking projects from concept through campaign execution. Shaped buyer journeys and user paths to build responsive, user-centered websites optimized for performance. Owned visual identity and brand direction across digital, print, and environmental touchpoints, coordinating closely with developers to deliver cohesive experiences. Managed client relationships and multiple concurrent projects in a fast-paced environment while meeting deadlines. Produced high-quality creative across email, social, web, print, and large-format campaigns; also supported content creation, page building, and management in WordPress and HubSpot.
Senior UI/UX Designer at MINDSCAPE
May 1, 2008 - July 1, 2026
Lead design and strategy across a diverse range of clients from concept through campaign execution. Shape buyer journeys and user paths for responsive, user-centered websites optimized for performance. Drive visual identity, brand direction, and user experience across digital, print, and environmental platforms, collaborating closely with developers. Manage client relationships and multiple projects in a fast-paced environment while meeting goals and deadlines. Deliver cohesive, high-quality creative across email, social, web, print, and large-format campaigns. Support content creation and page building in WordPress and HubSpot.
Senior UI/UX Designer / Lead at MINDSCAPE
May 1, 2008 - July 1, 2026
Led UI/UX design and strategy across a diverse range of clients from concept through campaign execution. Shaped buyer journeys and user paths to create responsive, user-centered websites optimized for performance. Drove visual identity, brand direction, and user experience across digital, print, and environmental platforms, collaborating closely with developers. Managed client relationships and multiple projects in a fast-paced environment while consistently meeting goals and deadlines. Delivered cohesive, high-quality creative across email, social, web, print, and large-format campaigns.
UI/UX and Visual Design (Web/Print collateral) at Universal Forest Products
June 1, 2005 - June 1, 2007
Designed interface and marketing materials for a web-based trading platform. Produced web and print collateral for global locations including London, Dubai, Tokyo, and Sydney. Contributed to brand-consistent marketing materials and digital experiences through cross-platform design.
Visual Design & Branding Specialist (Designer) at Universal Forest Products
June 1, 2005 - June 30, 2007
Gained design experience across branding, print ads, brochures, web design, email marketing, banner ads, video editing, motion graphics, TV commercials, and exhibit design. Worked on web and print collateral for global locations.
Designer at Universal Forest Products
June 1, 2005 - June 1, 2007
Global Forex Trading (UI/UX / Marketing Design) at Grand Rapids (Global Forex Trading)
May 1, 2005 - April 30, 2008
Designed interface and marketing materials for a web-based trading platform. Produced web and print collateral for global locations, including London, Dubai, Tokyo, and Sydney.
Global Forex Trading at Global Forex Trading
May 1, 2005 - April 1, 2008

Education

Bachelor of Fine Arts, Graphic Design at Grand Valley State University
January 11, 2030 - August 3, 2026
Associate of Arts at Grand Rapids Community College
January 11, 2030 - August 3, 2026
Bachelor of Fine Arts, Graphic Design at Grand Valley State University
January 11, 2030 - August 3, 2026
Associate of Arts at Grand Rapids Community College
January 11, 2030 - August 3, 2026
Bachelor of Fine Arts, Graphic Design at Grand Valley State University
January 11, 2030 - August 3, 2026
Associate of Arts at Grand Rapids Community College
January 11, 2030 - August 3, 2026
Bachelor of Fine Arts (BFA), Graphic Design at Grand Valley State University
January 11, 2030 - August 3, 2026
Associate of Arts at Grand Rapids Community College
January 11, 2030 - August 3, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Financial Services, Other