Identified, segmented, and targeted decision-makers and high-intent prospects for B2B lead generation. Supported outreach campaigns designed to initiate qualified sales communications. Applied consumer psychology and storytelling to influence buyer behavior. Worked with designers, founders, and markets to deliver cohesive campaigns. Built Sales Navigator lists targeting up to 100,000 names and ran daily LinkedIn message sequences, improving overall brand engagement by 8–10% month-on-month. Produced AI-powered content sets for founders and created AI-generated image datasets for brand and charity posts. Prepared weekly lead reports for founders and set up direct mail runs for small teams (communication up to 50,000+ units). Used tools including Canva, Nanobana, ChatGPT, LinkedIn Sales Nav, Sheets, Excel, and email tools.

Brand Manager / Freelance Marketing at LinkedIn lead generation - service and business / consultants

Identified, segmented, and targeted decision-makers and high-intent prospects to support lead generation and qualified sales communications. Assisted with outreach campaigns, applying consumer psychology concepts such as emotional triggers, trends, and storytelling to influence buying behavior. Worked alongside designers, founders, and markets to deliver cohesive campaigns. Built Sales Navigator lists for up to 100,000 names and ran daily LinkedIn message runs to increase brand engagement by 8–10% month-on-month. Produced AI-powered content sets and AI-generated image assets for brand and charity posts. Prepared weekly lead reports, set up direct mail runs for small teams (up to 50,000+ units), and used tools including Canva, ChatGPT, LinkedIn Sales Navigator, Google Sheets, and email tools.

Identified, segmented, and targeted decision-makers and high-intent prospects for B2B LinkedIn lead generation. Assisted with outreach campaigns to start qualified sales communications, applying consumer psychology, emotional triggers, trends, and storytelling to influence buyer behavior. Coordinated with designers, founders, and markets to deliver cohesive campaigns. Built Sales Navigator target lists up to 100,000 names and ran daily LinkedIn message sequences to increase overall brand engagement by 8–10% month-on-month. Produced AI-powered content sets and created AI image datasets for brand and charity posts. Prepared weekly lead reports for founders, set up direct mail runs for small teams (up to 50,000+ units), and used tools including Canva, Nanobana, ChatGPT, LinkedIn Sales Nav, Sheets/Excel, and email tools.

Digital Marketing Assistant at LinkedIn Content Runner (B2B) / LinkedIn Outreach

Assisted B2B lead-generation operations through LinkedIn. Booked weekly calls, maintained sales navigation lists, supported ongoing pipeline workflows, scheduled and ran content and outreach weekly across profiles, tracked replies/meetings/engagement, and delivered weekly reports. Assisted in campaign delivery and coordination for daily marketing activities.

Digital Marketing Assistant at LinkedIn (content runner) / small agency

Supported B2B consulting efforts on LinkedIn by running weekly content and outreach through profiles, booking calls, and maintaining ongoing pipelines. Scheduled posts (including content and DM runs) and tracked replies, meetings, and engagement. Provided weekly reporting and supported account managers with daily campaign delivery.

Digital Marketing Assistant at LinkedIn Content Runner / B2B Consultant (Small agency)

Performed LinkedIn content running and B2B outreach support. Booked weekly calls and supported lead pipeline progress using Sales Navigator lists. Ran scheduled posting activities (content and direct messages) and tracked replies, meetings, and engagement. Assisted account managers in daily campaign delivery and reporting.