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Growth and performance marketing leader with 5+ years driving customer acquisition and revenue for D2C, ecommerce, and quick-commerce brands. Founder of a growth consultancy managing INR 40+ Cr cumulative ad spend across 80+ brands, and Head of Marketing & Growth for a Delhi D2C brand where I improved blended ROAS from 0.97x to 2.8x in 60 days. Hands-on across Meta Ads, Google Ads, GA4, CRM, automation, and lifecycle systems—managing growth as a P&L with contribution margin, CAC, RTO/return economics, and cohort LTV. I build AI-led acquisition and measurement infrastructure, including server-side attribution and Meta CAPI, plus creator/UGC engines for scalable creative supply. I’m also building an AI-native Answer Engine Optimization (AEO) and AI search attribution operating system to measure visibility across ChatGPT, Gemini, Perplexity, and Google AI Overviews.…Growth and performance marketing leader with 5+ years driving customer acquisition and revenue for D2C, ecommerce, and quick-commerce brands. Founder of a growth consultancy managing INR 40+ Cr cumulative ad spend across 80+ brands, and Head of Marketing & Growth for a Delhi D2C brand where I improved blended ROAS from 0.97x to 2.8x in 60 days. Hands-on across Meta Ads, Google Ads, GA4, CRM, automation, and lifecycle systems—managing growth as a P&L with contribution margin, CAC, RTO/return economics, and cohort LTV. I build AI-led acquisition and measurement infrastructure, including server-side attribution and Meta CAPI, plus creator/UGC engines for scalable creative supply. I’m also building an AI-native Answer Engine Optimization (AEO) and AI search attribution operating system to measure visibility across ChatGPT, Gemini, Perplexity, and Google AI Overviews.

SK OLAYAT QUADRI

Performance Marketer, Growth Marketer, Marketing Consultant, +3

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Growth and performance marketing leader with 5+ years driving customer acquisition and revenue for D2C, ecommerce, and quick-commerce brands. Founder of a growth consultancy managing INR 40+ Cr cumulative ad spend across 80+ brands, and Head of Marketing & Growth for a Delhi D2C brand where I improved blended ROAS from 0.97x to 2.8x in 60 days. Hands-on across Meta Ads, Google Ads, GA4, CRM, automation, and lifecycle systems—managing growth as a P&L with contribution margin, CAC, RTO/return economics, and cohort LTV. I build AI-led acquisition and measurement infrastructure, including server-side attribution and Meta CAPI, plus creator/UGC engines for scalable creative supply. I’m also building an AI-native Answer Engine Optimization (AEO) and AI search attribution operating system to measure visibility across ChatGPT, Gemini, Perplexity, and Google AI Overviews.…Growth and performance marketing leader with 5+ years driving customer acquisition and revenue for D2C, ecommerce, and quick-commerce brands. Founder of a growth consultancy managing INR 40+ Cr cumulative ad spend across 80+ brands, and Head of Marketing & Growth for a Delhi D2C brand where I improved blended ROAS from 0.97x to 2.8x in 60 days. Hands-on across Meta Ads, Google Ads, GA4, CRM, automation, and lifecycle systems—managing growth as a P&L with contribution margin, CAC, RTO/return economics, and cohort LTV. I build AI-led acquisition and measurement infrastructure, including server-side attribution and Meta CAPI, plus creator/UGC engines for scalable creative supply. I’m also building an AI-native Answer Engine Optimization (AEO) and AI search attribution operating system to measure visibility across ChatGPT, Gemini, Perplexity, and Google AI Overviews.

Available to hire

Growth and performance marketing leader with 5+ years driving customer acquisition and revenue for D2C, ecommerce, and quick-commerce brands. Founder of a growth consultancy managing INR 40+ Cr cumulative ad spend across 80+ brands, and Head of Marketing & Growth for a Delhi D2C brand where I improved blended ROAS from 0.97x to 2.8x in 60 days. Hands-on across Meta Ads, Google Ads, GA4, CRM, automation, and lifecycle systems—managing growth as a P&L with contribution margin, CAC, RTO/return economics, and cohort LTV.

I build AI-led acquisition and measurement infrastructure, including server-side attribution and Meta CAPI, plus creator/UGC engines for scalable creative supply. I’m also building an AI-native Answer Engine Optimization (AEO) and AI search attribution operating system to measure visibility across ChatGPT, Gemini, Perplexity, and Google AI Overviews.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

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Intermediate

Intermediate

Work Experience

Head of Marketing & Growth at Better Daily Superfoods

May 1, 2025 - January 31, 2026

Owned the full revenue architecture for a Delhi D2C nutrition and wellness brand across paid acquisition, checkout conversion, lifecycle retention, offer strategy and contribution margin. Rebuilt account structure, audience strategy and creative testing to take blended ROAS from 0.97x to 2.8x within 60 days. Diagnosed and fixed a broken Meta CAPI Purchase signal that was undetected for 3 days, restoring server-side signal integrity and correcting campaign optimization. Reduced return rate from 38.3% to 18.6% via delivery serviceability audits and PIN-code level checkout mapping, and improved geography coverage by identifying GoKwik checkout served only 33% of NCR PIN codes. Built bundle/offer architecture and WhatsApp win-back sequences to lift AOV by 22% and repeat purchase by 34%.

Co-Founder & Head of Marketing at India Pet Cab

March 1, 2024 - August 31, 2025

Co-founded and led marketing for a pet relocation services business, owning acquisition across paid social, search and organic channels. Built the customer acquisition funnel and lead management process from zero, including CRM setup and conversion tracking.

Founder & Growth Lead at Crezz Media

June 1, 2023 - Present

Founded and lead a growth consultancy delivering performance marketing for 80+ D2C, wellness, beauty, food and consumer brands, managing INR 40+ Cr in cumulative ad spend across the portfolio. Own paid acquisition end-to-end across Meta Ads and Google Ads including campaign structure, channel mix, bid strategy, creative testing roadmaps and budget allocation against ROAS/CAC/blended MER targets. Implemented Meta Conversions API and server-side tracking with GA4 and Shopify cohort reporting to close attribution gaps and enable data-driven budget decisions. Built creator/UGC engines (sourcing, briefing pipelines, whitelisting, Spark Ads) and an AI-native operating system for Answer Engine Optimization (AEO) and AI search attribution across ChatGPT/Gemini/Perplexity/Google AI Overviews.

Social Media Marketing Head at Alice Blue

February 1, 2022 - December 31, 2023

Designed and executed full-funnel acquisition campaigns across Meta and Google, building a structured advertiser journey from awareness through funded account activation. Led social and performance marketing for a high-volume fintech platform, optimizing CAC and funnel conversion at each stage. Built creative testing frameworks and audience strategies later standardized across the wider marketing function.

Social Media Marketing Manager at Global Pet Cab

June 1, 2021 - February 28, 2022

Managed paid social and organic campaigns for a consumer services brand, focused on lead volume and cost-per-lead efficiency.