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Creative and data-driven Marketing & eCommerce Strategist with over a decade of experience in brand development, omnichannel marketing, design leadership, and employer branding across Latin America. Experienced in leading multi-country campaigns, optimizing digital experiences, and directing creative for lifestyle and corporate brands. Passionate about digital transformation, customer growth, and measurable ROI. Skilled in eCommerce operations, loyalty/CRM programs, paid media, and UX-driven website development—seeking remote global opportunities to help innovative teams scale with smart marketing and customer-centric experiences.…Creative and data-driven Marketing & eCommerce Strategist with over a decade of experience in brand development, omnichannel marketing, design leadership, and employer branding across Latin America. Experienced in leading multi-country campaigns, optimizing digital experiences, and directing creative for lifestyle and corporate brands. Passionate about digital transformation, customer growth, and measurable ROI. Skilled in eCommerce operations, loyalty/CRM programs, paid media, and UX-driven website development—seeking remote global opportunities to help innovative teams scale with smart marketing and customer-centric experiences.

Paola Isabel Córdoba Paredes

Marketing Strategist, Digital Marketer, Brand Strategist, +2

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Creative and data-driven Marketing & eCommerce Strategist with over a decade of experience in brand development, omnichannel marketing, design leadership, and employer branding across Latin America. Experienced in leading multi-country campaigns, optimizing digital experiences, and directing creative for lifestyle and corporate brands. Passionate about digital transformation, customer growth, and measurable ROI. Skilled in eCommerce operations, loyalty/CRM programs, paid media, and UX-driven website development—seeking remote global opportunities to help innovative teams scale with smart marketing and customer-centric experiences.…Creative and data-driven Marketing & eCommerce Strategist with over a decade of experience in brand development, omnichannel marketing, design leadership, and employer branding across Latin America. Experienced in leading multi-country campaigns, optimizing digital experiences, and directing creative for lifestyle and corporate brands. Passionate about digital transformation, customer growth, and measurable ROI. Skilled in eCommerce operations, loyalty/CRM programs, paid media, and UX-driven website development—seeking remote global opportunities to help innovative teams scale with smart marketing and customer-centric experiences.

Available to hire

Creative and data-driven Marketing & eCommerce Strategist with over a decade of experience in brand development, omnichannel marketing, design leadership, and employer branding across Latin America. Experienced in leading multi-country campaigns, optimizing digital experiences, and directing creative for lifestyle and corporate brands.

Passionate about digital transformation, customer growth, and measurable ROI. Skilled in eCommerce operations, loyalty/CRM programs, paid media, and UX-driven website development—seeking remote global opportunities to help innovative teams scale with smart marketing and customer-centric experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Beginner

Italian

Beginner

Work Experience

Employer Brand, Events & CSR Manager at Lacias

September 1, 2024 - Present

Lead corporate brand, events, and CSR initiatives using an HR marketing approach. Develop employer brand strategies to position Lacias as an Employer of Choice. Oversee internal and external events aligned with business and culture goals, and manage social responsibility programs and corporate partnerships.

Regional Omnichannel Director – Latin America at KC Rola, Inc. (Kenneth Cole Latin America)

August 1, 2021 - September 1, 2024

Directed eCommerce operations across 8 countries, generating over $20K monthly online revenue. Implemented customer loyalty programs increasing repeat customers by 67%. Led the development of a unified regional website and UX-driven online store, introduced A/B testing and automated email campaigns to achieve 5–10x ROI on digital spend, and collaborated in API development for integrations with third-party logistics and ERP systems.

Regional Retail Manager – Latin America at KC Rola, Inc. (Kenneth Cole Latin America)

January 1, 2019 - August 1, 2021

Optimized operations for 30+ stores across Latin America, improving efficiency by 65%. Launched CRM and customer data systems to enable targeted marketing. Developed a regional training program to elevate brand experience and service standards.

Regional Marketing & PR Director at Kenneth Cole Latin America

January 1, 2016 - January 1, 2019

Directed integrated marketing campaigns increasing in-store traffic by 125%. Managed a 5-person regional marketing team delivering cross-channel activations. Strengthened digital content and cross-promotional strategies with retail partners.

Senior Graphic Designer / Social Media Manager at Kenneth Cole Latin America

October 1, 2015 - January 1, 2016

Created regional brand assets, content, and visual campaigns across LATAM, increasing brand coverage by 150% through media partnerships and storytelling design.

Graphic Designer / Social Media Manager at Kenneth Cole Latin America

October 1, 2011 - October 1, 2015

Managed multi-platform creative strategy resulting in 300% social media growth. Developed brand consistency through visual identity systems and digital templates.

Graphic Designer (Intern) at Vince Camuto

January 1, 2011 - July 1, 2011

Created high-quality visuals using Adobe Photoshop, InDesign, and Illustrator. Adapted design concepts across web, print, and video. Produced a style guide to ensure brand consistency across channels.