Highly creative Art Director and Senior Brand & Editorial Designer with extensive experience in magazine design, branding, digital and print publications, events, and presentation/pitch deck creation. Proven ability to deliver high-quality work across multiple platforms, lead creative teams, and manage projects from concept through production—often remotely for both international clients and local SMEs. Known for calm, senior-level thinking, strong collaboration, and effective leadership/mentoring. Trusted with important work including full title redesigns, workflow/production scheduling improvements, production lifecycles, repro/database management, and launching new editorial and brand products to market.

Lisa McSorley

Highly creative Art Director and Senior Brand & Editorial Designer with extensive experience in magazine design, branding, digital and print publications, events, and presentation/pitch deck creation. Proven ability to deliver high-quality work across multiple platforms, lead creative teams, and manage projects from concept through production—often remotely for both international clients and local SMEs. Known for calm, senior-level thinking, strong collaboration, and effective leadership/mentoring. Trusted with important work including full title redesigns, workflow/production scheduling improvements, production lifecycles, repro/database management, and launching new editorial and brand products to market.

Available to hire

Highly creative Art Director and Senior Brand & Editorial Designer with extensive experience in magazine design, branding, digital and print publications, events, and presentation/pitch deck creation. Proven ability to deliver high-quality work across multiple platforms, lead creative teams, and manage projects from concept through production—often remotely for both international clients and local SMEs.

Known for calm, senior-level thinking, strong collaboration, and effective leadership/mentoring. Trusted with important work including full title redesigns, workflow/production scheduling improvements, production lifecycles, repro/database management, and launching new editorial and brand products to market.

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Work Experience

Art Director at Macon Magazine, Macon GA, USA
January 1, 2023 - Present
Stepped in after the sudden departure of the previous Art Director. Redefined workflow and introduced an effective production schedule. Collaboratively produced a bi-monthly arts and culture magazine remotely using weekly Teams meetings and Basecamp, meeting deadlines consistently; sales increased by 20%. Launched Cherry Bomb Zine, a fortnightly What's On guide alongside Macon Magazine, which is well received and highly anticipated.
Art Director at Macon Magazine
January 1, 2023 - Present
Stepped in following the sudden departure of the previous Art Director. Redesigned and introduced an effective workflow and production schedule. Collaboratively produced a bi-monthly arts and culture magazine remotely using weekly Teams meetings and Basecamp. Met deadlines and contributed to a 20% sales increase. Launched Cherry Bomb Zine (fortnightly What’s On guide) alongside Macon Magazine, which was extremely well received and highly anticipated.
Art Director / Managed editorial design & production (remotely) at Sussex Style | Hampshire Style | World of Cruising Magazine
January 1, 2016 - January 1, 2019
Managed editorial design, advertising, repro, and production remotely for high-end fashion and lifestyle magazines.
Freelance Graphic Designer, Art Director & Artworker (Self-employed)
January 1, 2016 - Present
Delivered on-brand design solutions for global clients including Uber, Uber Eats, Magnum Ice Cream, and Logitech. Produced concept presentations, mock-ups, and print-ready artwork for branded merchandise and assets for pop-up events. Received overwhelmingly positive customer and client feedback across projects. Launched various SMEs in different sectors with logo design and brand roll-outs across digital platforms and within local communities.
Art Director / Senior Brand & Editorial Designer at Lisa McSorley (Conac Hitchin, SG5 2LS | London, UK)
January 1, 2016 - Present
Senior brand and editorial designer. Freelance portfolio includes on-brand concept presentations, mock-ups, and print-ready artwork for branded merchandise and assets for pop-up events. Delivered design solutions for global clients including Uber, Uber Eats, Magnum ice cream, and Logitech; feedback was overwhelmingly positive. Launched multiple SMEs across sectors with logo design and brand roll-outs across digital platforms and local communities.
PLC Freelance Graphic Designer, Art Director & Artworker at Self-employed
January 1, 2016 - Present
Provided design solutions for global clients (e.g., Uber, Uber Eats, Magnum Ice Cream, Logitech), producing on-brand concept presentations, mock-ups, and final print-ready artwork for branded merchandise and pop-up event assets. Delivered with consistently positive client feedback. Launched various SMEs using logo design and brand roll-outs across digital platforms and local communities. Created and delivered high-quality brand and event assets from concept through production.
Art Director at Sussex Style / Hampshire Style / World of Cruising Magazine
January 1, 2016 - December 31, 2019
Managed editorial design, advertising, repro, and production remotely for high-end fashion and lifestyle magazines between 2016 and 2019.
PLC Freelance Graphic Designer / Art Director & Artworker (Self-employed)
January 1, 2016 - Present
Delivered on-brand concept presentations, mock-ups, and print-ready artwork for global clients including Uber, Uber Eats, Magnum Ice Cream, and Logitech. Produced branded merchandise and pop-up event assets, incorporating customer/client feedback with overwhelmingly positive outcomes. Launched multiple SMEs with logo design and brand roll-outs across digital platforms and within local communities.
Art Director at Sussex Style | Hampshire Style | World of Cruising Magazine
January 1, 2016 - December 31, 2019
Managed editorial design, advertising, repro and production remotely for high-end fashion and lifestyle magazines. Oversaw design, production readiness and delivery against editorial and client requirements, maintaining quality and brand consistency across titles.
PLC Freelance Graphic Designer, Art Director & Artworker (Self-employed)
January 1, 2016 - Present
Delivered design solutions for global clients including Uber, Uber Eats, Magnum Ice Cream and Logitech. Produced on-brand concept presentations, mock-ups and final print-ready artwork for branded merchandise and assets for pop-up events. Received overwhelmingly positive customer and client feedback. Launched various SMEs across different sectors with logo design and brand roll-outs across digital platforms and within local communities. Supported brand growth with clear visual identity, typography-led design and production-ready output for marketing and event use.
Art Director at Prima Baby Magazine, Immediate Media Group
January 1, 2014 - December 31, 2016
Led a full redesign and interactive digital editions. Managed and mentored a small design team, balancing editorial requirements, design consistency and production timelines across print and digital deliverables.
Group Art Director at Parenting Group, Immediate Media Group
January 1, 2012 - December 31, 2013
Oversaw art direction for Prima Baby, Practical Parenting and Junior magazines. Managed and mentored a hub team of eight designers, redesigned print titles for distinct audiences, and established new workflow systems for all three titles. Maintained team morale through company restructure, contributing to three highly successful relaunches.
Art Director at Prima Baby Magazine, Hearst
January 1, 2007 - December 31, 2012
Introduced a full production lifecycle including layouts, photography, celebrity cover shoots, styling, in-house repro and use of the Censhare database. Managed a team of five and employed/mentored a junior designer to senior level. Redesigned to align with glossy women’s titles rather than a medical guide. Won Magazine of the Year at the National Magazine Awards.
Launch Art Editor at Real People Magazine, Hearst
January 1, 2005 - December 31, 2007
Designed and launched a highly successful weekly title with Art Director Barry Nunn. Developed and delivered the art/visual direction for the weekly magazine, reaching readership of over 100,000.

Education

HND / BA Hons Degree level Graphic Design at University of Salford
January 11, 2030 - August 3, 2026
HND / BA Hons Degree level Graphic Design at University of Salford
January 11, 2030 - August 3, 2026
HND / BA Hons Degree level Graphic Design at University of Salford
January 11, 2030 - August 3, 2026
HND / BA Honours Degree level Graphic Design at University of Salford
January 11, 2030 - August 3, 2026
HND / BA Hons degree level Graphic Design at University of Salford
January 11, 2030 - August 3, 2026

Qualifications

HND / BA Hons Degree level Graphic Design
January 11, 2030 - August 3, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services