Founder / Creative Designer at Old Thirty Three Creative Studio

Founded and independently operated a creative studio providing brand strategy, visual identity, web design, product development, digital marketing, custom manufacturing, and creative consulting for businesses and individual clients. Managed the full business lifecycle—client acquisition and strategy through design, production, photography, fabrication, marketing, and final delivery. Delivered multidisciplinary creative business services across branding, website design, SEO, digital marketing, product development, and photography, plus fabrication and creative consulting. Designed and delivered 20+ complete brand identity systems including logos, visual identity standards, marketing collateral, signage, environmental graphics, merchandise, and production-ready assets. Completed 100+ client projects spanning WordPress websites, e-commerce experiences, SEO optimization, product photography, custom signage, laser manufacturing, and woodworking/production assets. Designed and manufactured

Senior Digital Marketing Designer at Flora Flex Corp.

Led creative strategy across digital marketing, e-commerce, product development, branding, Shopify, photography, video production, packaging, web design, social media, print collateral, digital advertising, and AI-powered creative operations. Designed, developed, and continuously optimized Shopify storefront experiences including landing pages, collection pages, product detail pages, promotional campaigns, and custom theme enhancements. Improved customer experience through UX optimization, responsive design, merchandising strategy, customer journey improvements, and conversion-focused design decisions. Implemented technical SEO improvements using HTML5, CSS3, Liquid, JSON-LD structured data, and Schema.org markup. Developed and integrated AI-assisted workflows using tools including ChatGPT, Claude, Claude Code, Gemini, Midjourney, Runway, Luma, Adobe Firefly, and others to streamline creative production and improve organizational efficiency. Produced product photography, image editing,

Senior Digital Designer at Madavor Media

Directed creative strategy and digital design initiatives across a portfolio of nationally recognized publishing brands. Led website redesigns, UX improvements, digital marketing and email programs, advertising, and audience engagement initiatives. Managed and mentored cross-disciplinary creative and development teams while partnering with executive leadership and editorial, advertising, and marketing stakeholders to modernize digital experiences and improve operational workflows that supported publisher revenue. Directed the redesign and ongoing evolution of nine digital publishing websites, improving user experience, responsive design, navigation, accessibility, and content organization. Managed and mentored a team of designers and web developers, providing creative direction, project prioritization, technical guidance, quality assurance, and day-to-day leadership across multiple initiatives. Recruited and mentored employees, helping strengthen organizational creative and development