Art director and designer with years of experience translating brand strategy into cohesive visual systems across digital, print, social, and live experiences. Previous experience in the entertainment industry.

Shelly Fukushima

Art director and designer with years of experience translating brand strategy into cohesive visual systems across digital, print, social, and live experiences. Previous experience in the entertainment industry.

Available to hire

Art director and designer with years of experience translating brand strategy into cohesive visual systems across digital, print, social, and live experiences. Previous experience in the entertainment industry.

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Work Experience

Lecturer, Graphic Design (PT) at California State University, East Bay and Monterey Bay
January 1, 2026 - Present
Teach brand design principles, typography, and visual communication to undergraduate students.
Art Director + Designer at Design / Dept.
September 1, 2024 - Present
Lead brand design across packaging, digital, print, and social for consumer-facing clients. Develop comprehensive brand identity systems, style guides, and visual language. Produce and retouch high-quality image assets for advertising and campaign work. Create and edit motion and video content for digital and social platforms.
Senior Digital Designer (Contract) at Aquent Studios
February 1, 2024 - October 1, 2024
Designed digital brand assets across display advertising, paid social, and web platforms. Managed multiple concurrent projects in a fast-paced agency environment.
Senior Art Director at Beutler Ink
April 1, 2022 - November 1, 2023
Led creative development for brand campaigns across digital, social, and OOH channels. Translated marketing strategies into compelling visual concepts for diverse clients.
Design Director at Penguin Random House
June 1, 2017 - April 1, 2022
Directed the creative team in the innovation division. Oversaw packaging and product design from concept through production-ready files. Managed brand asset organization and maintained consistency across all consumer touchpoints. Collaborated cross-functionally with marketing, sales, and product development teams.
Design Director at Out of Print
January 1, 2015 - May 1, 2017
Led all creative for a consumer retail brand selling literary-inspired apparel and accessories. Designed packaging, retail displays, eCommerce content, and in-store merchandising materials. Built and maintained brand style guides and visual identity across physical and digital channels. Hands-on experience with shopper marketing, retailer-specific creative, and CPG brand standards.
Art Director at Paramount (ViacomCBS)
March 1, 2007 - January 1, 2015
Developed advertising and campaign assets for traditional media and digital platforms. Maintained visual identity across Paramount brands such as Nickelodeon, Comedy Central, and VH1. Art directed projects across broadcast, print, and digital channels.

Education

MFA, Graphic Design at Yale University
January 1, 2010 - January 1, 2012

Qualifications

Google UX Design Certificate
January 1, 2021 - August 4, 2026
Google UX Design Certificate
January 1, 2021 - August 4, 2026

Industry Experience

Media & Entertainment, Education, Consumer Goods, Retail, Professional Services