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Marketing and communications professional with experience planning and executing end-to-end marketing programs, including event activations, digital touchpoints (Google Business, social media, website content), and CRM-driven communications. Skilled in coordinating cross-functional teams, managing partner and public relations activities, and turning market insights into actionable reporting. A data-informed marketer focused on driving brand visibility, sales achievement, and customer engagement through structured marketing calendars, competitor analysis, and KPI monitoring. Brings strong project execution capabilities across retail activations, consumer engagement, KOL collaboration, and strategic partnerships across healthcare, wellness, travel, and lifestyle sectors.…Marketing and communications professional with experience planning and executing end-to-end marketing programs, including event activations, digital touchpoints (Google Business, social media, website content), and CRM-driven communications. Skilled in coordinating cross-functional teams, managing partner and public relations activities, and turning market insights into actionable reporting. A data-informed marketer focused on driving brand visibility, sales achievement, and customer engagement through structured marketing calendars, competitor analysis, and KPI monitoring. Brings strong project execution capabilities across retail activations, consumer engagement, KOL collaboration, and strategic partnerships across healthcare, wellness, travel, and lifestyle sectors.

Jessica Tankela

Marketing Strategist, Marketing Analyst, Digital Marketer, +2

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Marketing and communications professional with experience planning and executing end-to-end marketing programs, including event activations, digital touchpoints (Google Business, social media, website content), and CRM-driven communications. Skilled in coordinating cross-functional teams, managing partner and public relations activities, and turning market insights into actionable reporting. A data-informed marketer focused on driving brand visibility, sales achievement, and customer engagement through structured marketing calendars, competitor analysis, and KPI monitoring. Brings strong project execution capabilities across retail activations, consumer engagement, KOL collaboration, and strategic partnerships across healthcare, wellness, travel, and lifestyle sectors.…Marketing and communications professional with experience planning and executing end-to-end marketing programs, including event activations, digital touchpoints (Google Business, social media, website content), and CRM-driven communications. Skilled in coordinating cross-functional teams, managing partner and public relations activities, and turning market insights into actionable reporting. A data-informed marketer focused on driving brand visibility, sales achievement, and customer engagement through structured marketing calendars, competitor analysis, and KPI monitoring. Brings strong project execution capabilities across retail activations, consumer engagement, KOL collaboration, and strategic partnerships across healthcare, wellness, travel, and lifestyle sectors.

Available to hire

Marketing and communications professional with experience planning and executing end-to-end marketing programs, including event activations, digital touchpoints (Google Business, social media, website content), and CRM-driven communications. Skilled in coordinating cross-functional teams, managing partner and public relations activities, and turning market insights into actionable reporting.

A data-informed marketer focused on driving brand visibility, sales achievement, and customer engagement through structured marketing calendars, competitor analysis, and KPI monitoring. Brings strong project execution capabilities across retail activations, consumer engagement, KOL collaboration, and strategic partnerships across healthcare, wellness, travel, and lifestyle sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Chinese

Beginner

Work Experience

Marketing Communications Executive at SKILLSPatek Philippe

April 1, 2026 - Present

Developed and executed the annual marketing calendar aligned with the regional team. Planned and coordinated end-to-end event execution, delivered post-event reports, and managed digital touchpoints including Google My Business, social media, and website content. Oversaw CRM activities such as client database management, birthday gifting, and festive communications. Managed public relations activities and maintained media relationships. Conducted competitor analysis and compiled monthly market insight reports for stakeholders to support strategic decision-making.

Marketing and Partnership Executive at Compet Amam

January 1, 2025 - March 1, 2026

Developed a full-year marketing calendar covering both online and offline activities. Led end-to-end execution of offline events including product launches and partner collaborations. Developed and secured strategic partnerships with key players across healthcare, wellness, travel, and lifestyle industries, aligning partner objectives with marketing goals. Analyzed and reported on partnership performance to provide business insights to stakeholders and inform strategic decisions.

Retail Support at L'Oréal Indonesia / Kiehl's Retail Support

April 1, 2024 - September 1, 2024

Planned and executed comprehensive offline retail activations across all stores to drive brand visibility and sales. Managed and analyzed KPIs to evaluate activation success and inform future marketing strategies. Collaborated with marketing teams to implement programs that attracted new customers and improved customer retention. Monitored daily sales for all stores while keeping track of GMV per door for newly launched products.

Intern (Makeup and Fragrance Cluster: MAC Cosmetics, Bobbi Brown, Jo Malone London) at Estee Lauder Companies Beauty

August 1, 2023 - January 1, 2024

Internship focused on coordinating content and activations, supporting consumer engagement initiatives, and assisting in KOL and campaign management for makeup and fragrance brand clusters.

Consumer Engagement Intern at Estee Lauder Companies Beauty

August 1, 2023 - January 1, 2024

Conducted in-depth market research and consumer studies for a new brand launch. Managed relationships with KOLs to execute impactful campaigns, including product seeding and paid partnerships. Planned and executed monthly social media and CRM content. Organized direct marketing activities and brand activations. Prepared and executed online activations such as Lazada Live. Led the Jo Malone London Gingerbread Land activation at Mall Pacific Place, achieving 200% sales achievement while showcasing strong project management and marketing execution.