Data-driven marketing and branding-focused designer with an MCA background, specializing in UI/UX and high-converting visual design for Google and Meta ads. I bridge research, user behavior, and performance strategy to create premium landing experiences, ad creatives, and brand systems. Strong end-to-end execution across multi-channel campaigns, including structured UI/UX, motion graphics, 3D product visuals, and AI-assisted creative workflows using LLMs and generative tools. I prioritize business objectives and user journeys over aesthetics alone to drive conversions and user acquisition.

Pallav Kalita

Data-driven marketing and branding-focused designer with an MCA background, specializing in UI/UX and high-converting visual design for Google and Meta ads. I bridge research, user behavior, and performance strategy to create premium landing experiences, ad creatives, and brand systems. Strong end-to-end execution across multi-channel campaigns, including structured UI/UX, motion graphics, 3D product visuals, and AI-assisted creative workflows using LLMs and generative tools. I prioritize business objectives and user journeys over aesthetics alone to drive conversions and user acquisition.

Available to hire

Data-driven marketing and branding-focused designer with an MCA background, specializing in UI/UX and high-converting visual design for Google and Meta ads. I bridge research, user behavior, and performance strategy to create premium landing experiences, ad creatives, and brand systems.

Strong end-to-end execution across multi-channel campaigns, including structured UI/UX, motion graphics, 3D product visuals, and AI-assisted creative workflows using LLMs and generative tools. I prioritize business objectives and user journeys over aesthetics alone to drive conversions and user acquisition.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

Assamese
Fluent
English
Advanced

Work Experience

Junior Graphics Designer (Graphics & UI/UX) at Kuhipaat Communications and Technology Pvt. Ltd.
January 1, 2025 - Present
Implemented data-driven design solutions using market research, competitor analysis, and user insights to create effective UI/UX experiences, social media creatives, and advertising creatives. Focused on conversion-oriented visual layout and multi-channel performance creative execution.
UI/UX & Graphics Designer (Part-time, Remote) at Freelance
March 1, 2022 - April 30, 2024
Created high-fidelity user experiences, responsive web wireframes, and interactive UI components in Figma. Developed scalable design systems including logo systems, static social media creatives, ad creatives, and motion graphics to support marketing and performance needs.

Education

Master of Computer Application (MCA) at 2 Year Centre for Computer Science and Applications, Dibrugarh University
January 1, 2023 - June 30, 2025
Bachelor of Science (B.Sc.) in Chemistry (Honours) at Sibsagar College, Joysagar (Dibrugarh University)
January 1, 2020 - July 31, 2022
Higher Secondary (10+2) - Science at Sibsagar College, Assam Higher Secondary Education Council (AHSEC)
January 1, 2017 - January 1, 2019
Matriculation (10th) at Sophy Mercy Memorial School, Board of Secondary Education, Assam (SEBA)
January 1, 2015 - January 1, 2017

Qualifications

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Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services