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Hi, I'm Sigurður (most people call me Siggi). I came into UX by co-founding a startup and designing the product from the ground up, then reinforced my craft with project-based training at Hyper Island. Right now I'm on parental leave, using the time for personal projects and freelance work, and building real fluency with AI tools that are reshaping how product teams design and work.…

Sigurdur Gudmundsson

UX Designer, UI Designer, Digital Marketer, +2

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Hi, I'm Sigurður (most people call me Siggi). I came into UX by co-founding a startup and designing the product from the ground up, then reinforced my craft with project-based training at Hyper Island. Right now I'm on parental leave, using the time for personal projects and freelance work, and building real fluency with AI tools that are reshaping how product teams design and work.…

Available to hire

Hi, I’m Sigurður (most people call me Siggi). I came into UX by co-founding a startup and designing the product from the ground up, then reinforced my craft with project-based training at Hyper Island.

Right now I’m on parental leave, using the time for personal projects and freelance work, and building real fluency with AI tools that are reshaping how product teams design and work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Icelandic

Fluent

English

Advanced

Work Experience

Digital Marketing Specialist at Datera

January 1, 2024 - January 1, 2025

Managed marketing across domestic and international platforms, including paid media and SEO. Owned performance marketing on Google and Meta, analyzed campaign results, optimized ongoing efforts, and handled SEO end-to-end for clients across multiple industries.

Founder & Lead Designer at Hot Tickests

January 1, 2021 - January 1, 2025

Co-founded a marketplace for last-minute tourism experiences in Iceland with a physical downtown Reykjavík location and an e-commerce platform built from scratch. Owned design end-to-end across the product, working with two distinct user groups under limited resources. Created and maintained a design system and managed collaboration and communication with the development team. Ran data-informed conversion optimization by analyzing user behavior and drop-off points and iterating on flows to improve conversion rates.

Digital Marketing Specialist at Birtingahúsið

January 1, 2017 - January 1, 2021

Worked on paid media and SEO, managing and optimizing campaigns across platforms and supporting broader business operations.