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Ishita holds an MFA in Communication from the Royal College of Art and a BA in Journalism from Lady Shri Ram College, University of Delhi. She has 4+ years of experience across branding and advertising, developing brand strategies, creative campaigns, and content ecosystems that connect businesses with culture. Working across strategy, copywriting, visual thinking, and creative direction, she builds integrated 360° campaigns spanning digital, social, experiential, print, and film. Grounded in research and cultural insight, she translates complex ideas into clear, compelling narratives that strengthen brand identity, deepen audience engagement, and drive meaningful communication across every touchpoint.…Ishita holds an MFA in Communication from the Royal College of Art and a BA in Journalism from Lady Shri Ram College, University of Delhi. She has 4+ years of experience across branding and advertising, developing brand strategies, creative campaigns, and content ecosystems that connect businesses with culture. Working across strategy, copywriting, visual thinking, and creative direction, she builds integrated 360° campaigns spanning digital, social, experiential, print, and film. Grounded in research and cultural insight, she translates complex ideas into clear, compelling narratives that strengthen brand identity, deepen audience engagement, and drive meaningful communication across every touchpoint.

Ishita Sharma

Creative Director, Copywriter, Brand Strategist, +2

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Ishita holds an MFA in Communication from the Royal College of Art and a BA in Journalism from Lady Shri Ram College, University of Delhi. She has 4+ years of experience across branding and advertising, developing brand strategies, creative campaigns, and content ecosystems that connect businesses with culture. Working across strategy, copywriting, visual thinking, and creative direction, she builds integrated 360° campaigns spanning digital, social, experiential, print, and film. Grounded in research and cultural insight, she translates complex ideas into clear, compelling narratives that strengthen brand identity, deepen audience engagement, and drive meaningful communication across every touchpoint.…Ishita holds an MFA in Communication from the Royal College of Art and a BA in Journalism from Lady Shri Ram College, University of Delhi. She has 4+ years of experience across branding and advertising, developing brand strategies, creative campaigns, and content ecosystems that connect businesses with culture. Working across strategy, copywriting, visual thinking, and creative direction, she builds integrated 360° campaigns spanning digital, social, experiential, print, and film. Grounded in research and cultural insight, she translates complex ideas into clear, compelling narratives that strengthen brand identity, deepen audience engagement, and drive meaningful communication across every touchpoint.

Available to hire

Ishita holds an MFA in Communication from the Royal College of Art and a BA in Journalism from Lady Shri Ram College, University of Delhi. She has 4+ years of experience across branding and advertising, developing brand strategies, creative campaigns, and content ecosystems that connect businesses with culture. Working across strategy, copywriting, visual thinking, and creative direction, she builds integrated 360° campaigns spanning digital, social, experiential, print, and film.

Grounded in research and cultural insight, she translates complex ideas into clear, compelling narratives that strengthen brand identity, deepen audience engagement, and drive meaningful communication across every touchpoint.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Lead Creative – Copy & Visual Storytelling at Kondurkar Studio

July 1, 2023 - July 1, 2025

Led 360° culture-first brand communication across print, OOH, digital, and television. Built campaign concepts and delivered copy and visual storytelling for major brands including Jindal Steel, IRTH by House of Titan, Goodearth, Bhartiya City, and Lovebirds Studio. Managed strategic cross-functional collaboration to align messaging with brand identity and annual operating plans. Delivered measurable impact through earned and paid reach, screenings, and social performance, including the Cannes Lions Bronze (Direction) and Silver (Editing) recognition for “Jindal, The Steel Of India.” Developed launch and multi-collection communication for IRTH Bags and shaped international narrative systems for Goodearth’s global outpost.

Creative – Copy at Wieden+Kennedy

December 1, 2021 - June 30, 2023

Created persuasive, culturally driven copy and strategic creative ideas tailored to diverse audiences across channels. Supported brand communication for Indigo Airlines (in-flight and service touchpoints), Pok(er)baazi (gaming), Clove (dental), Spinny (automobile), and others including IRTH by House of Titan and infrastructure/architecture campaigns. Worked across the full airline marketing ecosystem—from airport and inflight experiences to digital platforms, loyalty programs, and employee engagement—maintaining a consistent brand voice on/off flight.

Creative – Copy & Content Strategy at SOCIAL PANGA

July 1, 2020 - October 1, 2021

Strategised and wrote high-engagement digital content while safeguarding brand tone and voice. Produced content across FMCG, travel, corporate branding, and e-commerce for brands including Myntra, Himalaya, JLR–Karnataka Tourism, Gupshup, Disney, Zepto, and Pepperfry (MTV/Viacom18).