Mansi Dhanawade

Supported global social media campaigns across multiple markets by coordinating planning, asset delivery, and localized implementation for major consumer health brands. Contributed to creative timelines and campaign playbooks to ensure consistency across platforms and regions. Delivered 100+ branded assets via DAM and PIM systems aligned with global brand guidelines and local compliance requirements. Managed schedules and adjusted timelines for global rollouts to achieve 100% adherence to project expectations. Assisted with budget and capacity planning by creating 70+ jobs and preparing cost estimates and purchase orders. Gained hands-on experience in real-time coordination, community feedback loops, and reactive campaign adjustments, and contributed to internal presentations for global initiatives.

Executed end-to-end social media marketing and content creation strategies, leveraging strong written communication to increase Instagram following by +55K. Created and edited daily content including Reels, carousels, and stories using Canva, Adobe Creative Suite, and native tools for photo and video editing. Launched and managed 10+ influencer collaborations, boosting brand visibility and contributing to 15% sales growth. Planned and ran paid social campaigns on Meta Ads Manager, achieving 35% lower CPC via A/B testing and ongoing optimization. Built monthly content calendars aligned with product launches, seasonal campaigns, and community trends, improving response times by 60% through active community engagement. Used social media analytics and trend analysis to interpret platform algorithms and generate actionable insights. Led campaign shoots with stylists and photographers to match brand tone and seasonal goals, and oversaw a visual revamp of Instagram grid and highlights to impr

Executed end-to-end social media marketing and content creation strategies, increasing Instagram following by 55K+. Created and edited daily content including Reels, carousels, and stories using Canva, Adobe Creative Suite, and native tools for advanced photo and video editing. Launched and managed 10+ influencer collaborations, improving brand visibility and contributing to a 15% sales increase. Planned and ran paid social campaigns on Meta Ads Manager with A/B testing, achieving 35% lower CPC. Built monthly content calendars aligned with product launches, seasonal campaigns, and community trends. Improved response times by 60% through stronger community engagement, and used analytics and trend analysis to inform performance optimization. Led campaign shoots with stylists and photographers and oversaw a visual revamp of Instagram grid and highlights to improve aesthetics and engagement.