Paid Media Specialist (Writer, Marketing/Content contribution) at Geninna Ariton

Contributed to localized Google, Meta, and Reddit ads strategies across multiple markets. Participated in content writing and marketing activities including product listing optimization, email campaign management, and content scheduling.

Paid Media Specialist / Contributing Writer (E-commerce & Marketing) at Geninna / Geninna Ariton (brand/projects)

Contributed to paid media strategy and localized ad execution across Google, Meta, and Reddit for multiple markets (India/NA). Designed and executed content writing for marketing use cases, including localized campaign copy and content calendar support. Managed e-commerce content operations by uploading product images and writing product descriptions on Shopify. Wrote and scheduled email campaigns using Klaviyo, and planned multi-platform content calendar posts with captions. Supported community engagement by managing social content and responding to comments/DMs across social platforms. Drove SEO outreach for product reviews and media placements, including answering HARO queries. Built backlinks using white-hat strategies via Ahrefs, and provided customer support using DixA.

SEO & Outreach Specialist; Community Engagement & Content Writing at Blueberries Kids Clothing

Managed community engagement on social media and coordinated SEO/outreach efforts. Conducted SEO outreach for product reviews and media placements, built backlinks using white-hat methods via Ahrefs, and provided customer support using Dixa.

E-commerce Marketing Specialist (Shopify) / Marketing (SEO & Outreach, Social, Email) at Blueberries Kids Clothing (and related roles listed)

Managed product listing and optimization on Shopify, including uploading product images and writing product descriptions. Wrote marketing email copy and handled scheduling and sending via Klaviyo. Planned and scheduled posts across platforms and wrote captions. Provided community management and customer support across social media, including responding to comments and DMs. Conducted SEO outreach for product reviews and media placements, including handling HARO queries. Built backlinks with white-hat link building using Ahrefs. Supported customer service using DixA. Worked on SEO-focused content and outreach across channels.